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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Regina Vertiz – Globant ::: BBH Group – Sarah Watson :::  Joe Docal, Pam Payano – Greater Miami Convention & Visitors Bureau ::: Meliá Hotels International – Pablo Cogolludo, Ernesto Hernandez ::: Alejandro Cardoso –  Publicis Communications Mexico :::  Information Builders – Georgina Aguilar  ::: Per Pedersen – Grey Global Creative Council  ::: Martin Perdomo – MG consulting :::

Click here for previous Latam Changing Places editions

AAEAAQAAAAAAAAXGAAAAJGM2N2U2MWE5LTc2YTQtNGUxMi05OTY4LTI3ZTIwYzA0NmE5ZARegina Vertiz has been appointed Engagement Manager at Globant, based in Miami. Vertiz previously led the multicultural and media strategy team at Skyword.

 

 

 

descargaBBH Group has announced the appointment of Sarah Watson as the agency’s global chief strategy officer. Prior to this promotion, Watson was CSO for BBH New York. She will work alongside global CEO Neil Munn and worldwide chief creative officer Pelle Sjoenell. Watson first joined BBH 14 years ago.

 

 

 

descarga (1)Joe Docal has been appointed director of travel industry sales Latin America and the Caribbean at the Greater Miami Convention & Visitors Bureau. Prior to this position, he was with Global Marketing & Sales.

 

 

AAEAAQAAAAAAAAREAAAAJGI2OGYwYzc1LTg1YmItNGJmNy1hY2E3LWZkYmQ4MDEzNTliNgIn addition, Pam Payano has been named corporate sales manager at the organization. Previously, she was marketing project manager at TURKEL Brands.

 

 

 

 

Meliá Hotels International is pleased to announce the appointment of Pablo Cogolludo as General Manager of Meliá Nassau Beach All Inclusive in the Bahamas and Ernesto Hernandez as General Manager of Meliá Panamá Canal in Panama. These leaders will oversee two of the Meliá brand’s properties in the Americas.

 

cogolludoPablo Cogolludo brings more than 20 years of experience within the hospitality industry to Meliá Nassau Beach All Inclusive. Pablo joined Meliá Hotels International in 2006.

 

 

 

 

 

hernandezErnesto Hernandez brings his knowledge and dedication to Meliá Panamá Canal as General Manager. Hernandez has extensive hospitality management experience; his most recent position was the Operations Manager of Meliá Puerto Vallarta and before that he was the Director of Food & Beverage at Meliá Cozumel All Inclusive Golf & Beach Resort.

 

 

 

 

 

descarga (2)Alejandro Cardoso has been named country chairman of Publicis Communications Mexico. Cardoso leads the different creative agencies that integrate Publicis Communications Mexico, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Marcel, Nurun, Publicis Healthcare, ARC, Vividbrand and MSL. Cardoso will remain part of Publicis Worldwide global management board.

 

 

 

descarga (3)Information Builders has appointed Georgina Aguilar new Account Manager of the company in México. Aguilar has over 20 years’ experience in the IT industry, with special focus on commercial and consultancy areas.

 

 

 

 

descarga (4)Per Pedersen was appointed Chairman of Grey Global Creative Council. Creative Councils are held every six months at different and inspiring locations in which Grey’s creatives have the opportunity to know each other better while providing valuable insights on the different ideas presented.

 

 

 

Martin-Perdomo-MG-Consulting1-160x160Martin Perdomo has joined MG consulting as partner. The Uruguayan executive served as Organizational Development Manager at Finning South America for the last five years.

@Globant @mgconsultingcl @perpedersenNY @PublicisMex @MeliaHotelsInt

What? Buenos Aires-based technology-services provider Globant SA (GLOB) will hold its initial public offering early next year.
Why it matters? The company will sell shares on the New York Stock Exchange in early 2014 and consequently become a business model with dollar income outside Argentina.

Licensed :Creative Commons
Licensed :Creative Commons

The company will be selling shares on the New York Stock Exchange during first quarter of 2014. Globant is expecting to raise US $86.3 million in the IPO.

Globant would be the first Argentine company to go public since McDonald’s Corp IPO in March 2011.According Alejandro Bianchi, head of investment at Invertironline.com McDonald’s Corp benefited greatly by having most of its revenue outside Argentina away from currency controls and government intervention.

It has an optimal business model with income outside the country in dollars, which it only has to repatriate to pay local costs in pesos.[/comillas ]

The executive also said, “This is why it’s able to go to international markets, while probably a pure Argentine company couldn’t.”

Timing of the IPO has not yet been released.Offering’s profits will be used to pay debt and finance capital expenditures, strategic acquisitions and working capital. The IPO will count with sponsors such as JPMorgan Chase & Co., Citigroup Inc. and Credit Suisse Group AG among others.

Globant’s revenue increased to US $37.4 million in respect to the same period last year, with 82 percent coming from North America and only 5 percent from Argentina.

WPP is acquiring a 20% stake in Globant S.A., a Buenos Aires, Argentina, headquartered technology services provider focused on delivering innovative software solutions. WPP bought the stake for US $70 million. Last year not-for-profit Endeavor Foundation‘s Catalyst Program invested US $2 million in the company.

WPP’s strategic move is aimed at augmenting its digital capabilities, besides enabling it to target fast-growing geographic markets and emerging sectors. Headquartered in Buenos Aires, Globant has a strong presence in Argentina, Brazil, GlobantUruguay, Colombia, the United States, and the United Kingdom. Globant works with companies like Zynga, Google and JWT. LinkedIn co-founder Reid Hoffman recently joined Globant’s Advisory Board.

Latam – Brazil push

According to WPP, Globant’s geographic diversity, particularly in the Latin American countries, is likely to benefit WPP with the FIFA World Cup 2014 and the Summer Olympics 2016 both taking place in Brazil. In addition, Globant is among a select few companies that offer both technical and creative expertise on a global scale. Globant has a core competency in some of the state-of-the-art digital marketing spaces such as mobile, social networks, cloud computing, big data and e-commerce sites. This would enable WPP to extend its product portfolio and gain a footprint in the faster-growing sectors like digital, data, and application of technology. Over the next five-year period, WPP expects digital revenues to account for 35%-40% of its total revenue. In 2013, the company expects its digital revenues to exceed $6 billion, representing over 33% of its total revenue.

Trend: Major Firms buying Digital Marketing Service Providers

There is a strong demand for digital marketing services by major advertising agencies conglomerates and media companies. This has increased M&A activity with major companies often buying smaller digital marketing services startups. Late last year, Accenture bought digital marketing services firm avVenta Worldwide. With more than 600 employees, avVenta has headquarters in New York, a digital production fulfillment center in San Jose, Costa Rica, and an office in Charleston, S.C. In 2011 Hearst bought digital agency iCrossing, which has a strong presence in Latin America and also plans to expand into the U.S. Hispanic market.

WPP is acquiring a 20% stake in Globant S.A., a Buenos Aires, Argentina, headquartered  technology services provider focused on delivering innovative software solutions. WPP bought the stake  for US $70 million.  Last year not-for-profit Endeavor Foundation‘s Catalyst Program invested US $2 million in the company.

WPP’s strategic move is aimed at augmenting its digital capabilities, besides enabling it to target fast-growing geographic markets and emerging sectors. Headquartered in Buenos Aires, Globant has a strong presence in Argentina, Brazil, GlobantUruguay, Colombia, the United States, and the United Kingdom. Globant works with  companies like Zynga, Google and JWT.  LinkedIn co-founder Reid Hoffman recently joined Globant’s Advisory Board.

Latam – Brazil push

According to WPP, Globant’s  geographic diversity, particularly in the Latin American countries, is likely to benefit WPP with the FIFA World Cup 2014 and the Summer Olympics 2016 both taking place in Brazil. In addition, Globant is among a select few companies that offer both technical and creative expertise on a global scale. Globant has a core competency in some of the state-of-the-art digital marketing spaces such as mobile, social networks, cloud computing, big data and e-commerce sites. This would enable WPP to extend its product portfolio and gain a footprint in the faster-growing sectors like digital, data, and application of technology. Over the next five-year period, WPP expects digital revenues to account for 35%-40% of its total revenue. In 2013, the company expects its digital revenues to exceed $6 billion, representing over 33% of its total revenue.

Trend: Major Firms buying Digital Marketing Service Providers

There is a strong demand for digital marketing services by major advertising agencies conglomerates and media companies. This has increased M&A activity with major companies often buying smaller digital marketing services startups. Late last year, Accenture bought digital marketing services firm avVenta Worldwide. With more than 600 employees, avVenta has headquarters   in New York, a digital production fulfillment  center in San Jose, Costa  Rica,  and an office in Charleston, S.C.  In 2011 Hearst bought digital agency iCrossing, which has a strong presence in Latin America and also plans to expand into the U.S. Hispanic market.