Posts Tagged ‘Globant’

Globant

WPP readies for Brazil/Latam: Buys 20% Stake in Digital Marketing Firm Globant

WPP is acquiring a 20% stake in Globant S.A., a Buenos Aires, Argentina, headquartered technology services provider focused on delivering innovative software solutions. WPP bought the stake for US $70 million. Last year not-for-profit Endeavor Foundation‘s Catalyst Program invested US $2 million in the company. WPP’s strategic move is aimed at augmenting its digital capabilities, […]


Digital Marketing Services: WPP buys 20% stake in Globant for US $70 million

WPP is acquiring a 20% stake in Globant S.A., a Buenos Aires, Argentina, headquartered  technology services provider focused on delivering innovative software solutions. WPP bought the stake  for US $70 million.  Last year not-for-profit Endeavor Foundation‘s Catalyst Program invested US $2 million in the company. WPP’s strategic move is aimed at augmenting its digital capabilities, besides enabling it to target fast-growing […]


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Dentsu Aegis Network Acquires Agency Global Mind

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This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.