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What: Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record.
Why it matters: Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

gELngik-_400x400Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record. It will be supported by SocialCode for digital in North America. Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis.

Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

The review begun earlier this year and shorten the list of contenders to finalists OMD, Starcom and Essence. OMD was the incumbent, and held the account for many years.

Visa spent US$112 million on U.S. measured media in 2014. That’s 13% less than the company spent on measured media in 2013.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: My Urban – Maxus Argentina ::: Emirates – Global ::: Gillete – Global::: Omni Hotels & Resorts/Chile :::  Delta- Areolineas Argentinas/ Argentina :::

Click here for previous Latam Sales leads editions

  • My Urban/ Argentina

descargaMaxus Argentina, a media agency part of GroupM, media agency holding of WPP group, was chosen for My Urban, as its new media agency. Maxus will be offering the new client media planning and buying services for the entire brand. My Urban is a gastronomic offer which adds to the healthy eating concept. It has two product lines: Alfajor My Urban: Premium, Classic and low calories and My Urban Food, ready meals (sandwichs, cakes, rolls, salads and desserts.)

  • Visa

Visa has picked Publicis Groupe’s Starcom to be its global media agency of record. It will be supported by SocialCode for digital in North America. In addition, Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis. OMD was the incumbent.

  • Emirates/ Global

12ac39cd31dc935605857e28a6c6037a968fcdf3International airline Emirates has signed a deal with US star Jennifer Aniston to be its’ brand ambassador in a US$20m global TV and digital ad campaign.This marks the first time Emirates has collaborated with The TVC was directed by industry veteran and Oscar-nominee Bryan Buckley.The global digital and television campaign will begin in the United States and the UAE before being rolled out in November to other countries where Emirates has a big operational presence – including the UK, Germany, France, Italy, India and Australia.Emirates has, to date, invested US$20 million in securing TV spots worldwide for this campaign, which will have a 30-second and longer 60-second version.The TVC can be viewed on the Emirates website or on the Emirates YouTube channel.The brand has followed rival Etihad’s lead in signing a global celebrity as ambassador. Earlier this year Etihad launched a major TV campaign featuring Nicole Kidman enjoying the luxury private residence apartment on the airline’s A380 Jet.

  • Gillete/ Global

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Gillette has introduced its latest campaign Momentos James Bond ( Bond Moments), inspired in Ian Fleming, creator of the saga. The influential phrases of the author will be present throughout the campaign on television, print, online and in-store media. The initiative precedes the launch of deSpectre, James Bond 24th film. The campaign links the action inspired by James Bond’s world and Gillette’s tools, which prepare men for their own “Bond Moments” to feel safe and have everything under control. Gillette has joined  Jany Temime, costume designer of Skyfall and Spectre, for this effort with the aim of helping men everywhere feelconfident and be ready for their own “James Bond Moments”. On October 10, Temime will handle Gillette’s Twitter account to share advice and answer questions about how men can create these special moments.

https://youtu.be/85uwPlQ1GUU

  • Omni Hotels & Resorts/Chile

Omni Hotels & Resorts returns with Destinacion Chile, its annual installment of Omni’s “Flavors of the World” culinary series. This year, Omni partnered with Wines of Chile to create a culinary treat presenting a dedicated Chilean dinner and bar menu paired with hand-selected wines that reflect Omni’s utter enchantment with the region. The promotion will be available at properties across the U.S. from October 1 through December 31, 2015.The menu features unique Chilean fare, from traditional favorites such as empanadas andchoritos (spicy steamed mussels), to sweets such as tres leches cake and arroz con leche, all prepared by Omni’s expert chefs. Guests can also savor wines of the country.Throughout the promotion, each participating hotel will feature eight to 11 hand-selected Chilean wines in its bars and restaurants. In addition to wine, guests can also enjoy cocktails made with Chile’s national spirit, Pisco, a grape distillate.  The package will be offered starting October 14, 2015 and available through December 31, 2015. This promotion marks the ninth annual installment of Omni’s unique Flavors of the World program, a cultural journey and culinary immersion, designed to expose and teach its chefs about various world cuisines as well as bring fantastic flavors to each guest. Omni’s Flavors of the World programs have also featured the wines and foods of Italy, Argentina, Spain and France. Destination Chile was arranged in partnership with the Wines of Chile, an organization comprised of over of 80 member wineries. Travelers and media can follow Omni Hotels & Resorts at www.Facebook.com/OmniHotels and Twitter.com/OmniHotels .

  • Delta/ Argentina

My-fdg3R_400x400 Supergraphic_400x400A new agreement between Delta and Aerolíneas Argentinas will provide customers from both airlines more travel options to and from the United States and South America. The agreement gives Delta customers access to flights from Buenos Aires’ Ministro Pistarini International Airport to Montevideo, Uruguay, as well as to Mendoza and Cordoba, two important destinations in Argentina.Delta and Aerolíneas Argentinas codeshare agreement will also offer additional benefits to corporate customers by expanding the scope and discounts coverage of their managed travel program to new airlines’ codeshared flights.New connectivity options are added to the existing benefits for members of frequent flyer programs. SkyMiles and Aerolíneas Plus members have the ability to earn and redeem miles on both Delta and Aerolíneas Argentinas flights. Additionally complimentary lounge access, baggage fee waivers, priority check-in and boarding are also offered to SkyTeam Elite Plus members.

What: Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record.
Why it matters: Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

gELngik-_400x400Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record. It will be supported by SocialCode for digital in North America. In addition, Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis.

Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

The review begun earlier this year and the list of finalists was shortened to OMD, Starcom and Essence. OMD was the incumbent. OMD had the account for many years.

Following the appointment, Benjamin Gomez, CEO of Starcom Colombia, Mexico and the Andean Region, said: “we are extremelly proud of this new challenge of delivering Visa the best of our networks’ strategic thinking , which is focused on data, technology, content, media optimization and the best global talent. The integration of information to make better decisions will be critical for Visa.”

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Toyota/Global ::: Godrej Argentina/ Midios ::: “Idioma madre”/ Cepita :::

Click here for previous Latam Sales leads editions

  • Toyota/ Global

descarga“Fueled by Lemonade” is the third spot of the “Fueled By Everything” campaign, created by Toyota to promote its new Toyota Mirai – the first hydrogen powered vehicle in the world, and to educate about the potential of hydrogen as fuel. It is a warm summer evening and several children are trying to sell lemonade. But unfortunately, they fail to sell the product except from their mothers. To take advantage of that lemonade, Toyota and American comedian Nikki Glaser (MTV, Conan, The Tonight Show with Jay Leno) tell them they can do something else instead of throwing it, like use it as fuel drinkin. The spot was directed by award-winning filmmaker Morgan Spurlock .Each spot shows the search for unexpected sources of hydrogen. Prior to “Fueled by Lemonade”, there were other versions like Fueled by Bullshit and Fueled by Oil Creek. With each episode, on Toyota Mirai’s website(http://www.toyota.com/mirai/), users can find more information about hydrogen, its potential and the processes that are under way for its current production.

https://youtu.be/aYYT7LEBFYo

  • Godrej Argentina

Midiologos has been chosen by Godrej Argentina to handle media strategies for its colouring, hair Care and body care business. It will serve 919, Issue, Roby, Villeneuve and L’eau Vive brands.The account direction will be led by Vicky Elias who, along with her team, is already working on the implementation of the first work for Issue coloration.

  • “Idioma madre”/Argentina

Under Peta Rivero y Hornos general creative direction, Human presents its new campaign for Cepita del Valle. “Idioma madre”(“Mother Language”) looks to pass affection of the offline world to the online world: it focuses on the unique language between mothers and children. To achieve this, Human has specifically created a website  for the campaign, in which all mothers are invited to write the words their children told them and thus, giving way to the “Libro del Cariño”(“Book of Honey”.)The producer was Rebolución.

https://youtu.be/f11qHNj3xjI

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: American Airlines – Global ::: GSK-Novartis/ Global ::: Farmacias del Ahorro – Carat Mexico ::: “Fiat Happy Hour” – agency Niña ::: P&G – Coty :::

  • American Airlines/ Global

VnfmkRNI_400x400American Airlines’ global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American’s longtime agencies McCann Erickson, New York, and its affiliate in Dallas, TM Advertising, will defend the creative business. Fellow Interpublic agencies like UM handle American’s media internationally and TM works on the airline’s U.S. media. Those incumbents will also participate in the review, which AAR Partners is managing. A decision is expected by early October. Global media spending is estimated at US$60 million. In the U.S. alone, American Airlines spent just under US$30 million in media last year, according to Kantar Media.Read more.

  • GSK-Novartis/ Global

4f04e6a303341df5bbe81beafdf29f33_400x400 fUQmgECF_400x400GSK absorbed Norvartis’ consumer brands, including Excedrin, in a March deal. Now GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands.In March, GSK and Norvartis closed on a US$20 billion deal in which GSK absorbed Norvartis’ consumer brands and vaccines, and Norvartis took on GSK’s cancer drugs.As a result of the deal, GSK employed no less than three media agencies on its consumer business (PHD, MediaCom and Starcom), setting the stage for a consolidation among roster shops. Global media spending on the account approaches US$900 million. Starcom, which previously worked for Norvartis, is not participating in this contest, leaving GSK U.S. shop PHD against MediaCom, which works for GSK in overseas markets, sources said. In a statement, GSK thanked Starcom for its work on Novartis’ brands, which include Excederin, Theraflu and Lamisil. GSK’s over-the-counter brands include Aquafresh, Sensodyne, Nicorette and Tums.

  •  Farmacias del Ahorro/Mexico

BVO7DqTx_400x400From July onwards, the agency Carat Mexico adds the drugstore chain to its portfolio. The agency will be in charge of the  traditional and digital media strategy design, which next year will focus on the e-commerce and branded content areas. Carat Mexico, part Dentsu Aegis group, has clients like Sony, Skype, Hello Food! and DENTIX new Mexican operation.

  • “Fiat Happy Hour” /Argentina

descargaAgency Niña has created a new campaign for Fiat Under the slogan “Fiat Happy Hour” with the aim of alleviating the busiest time of the week. For two Fridays, Illia Highway’s toll were lifted for 60 minutes. Drivers could pass without paying or queuing and get faster to their homes. The campaign was created by Sebastian Reggiani and Guido Donadio, directed by Federico Gianotti and produced by Javier Vera, all part of Niña.

  • P&G / Global

Logo_400x400Procter & Gamble has agreed to part with much of its beauty business,  including brands like CoverGirl, Clairol and Wella, and give those to Coty in an operation of almost US$15 million.With this deal, which includes a total of 43 brands, the plan launched by P&G last year to get rid of 100 brands and 15% of its business in the area is “substantially completed.” When the process is finished, Procter will have given away 93 brands out  of 100. In total, the brands involved in the transfer to Coty had an advertising investment of approximately US$ 300 million in 2014, according to Kantar Media, and were almost all handled by WPP’s  agency Grey. Coty is requesting payment terms of 150 days for all the agencies participating in the global media review. The beauty brands in the agreement had sales of US$5.9 million in fiscal year 2013-2014.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Cafe Britt / Costa Rica ::: Duff Beer/ LatAm ::: GSK/ Novartis/ Global ::: “Estrategia”/Argentina ::: Mediacom/Uruguay :::

  • Duff Beer/ LatAm

descarga (4)Homer Simpson’s beverage of choice, Duff Beer, will soon hit store shelves in Latin America. The iconic fictional brew will initially be offered in Chile, with plans to roll out to more of South America. “The Simpsons” is extremely popular in Latin America and fake versions of the beer began popping up in South America, many in Chile. Fox’s official product will make it harder for imposters to sell their own versions of Duff. The brew, created for Fox by British brewmaster Paul Farnsworth, will be a premium lager.

  • GSK/ Novartis/ Global

4f04e6a303341df5bbe81beafdf29f33_400x400 fUQmgECF_400x400Pharmaceutical giants GlaxoSmithKline (GSK) and Novartis are reviewing their collective US$1.55bn global media agency roster, following the creation of a joint venture earlier this year.In March, British company GSK and its Swiss rival Novartis announced a new consumer health joint-venture, as well as a number of of asset swaps worth more than US$20bn.GSK last reviewed its media two years ago, diving its then-estimated US$1.5bn global media planning and buying account between GroupM and Omnicom Media Group’s PHD. Novartis used Starcom MediaVest Group for its global media.GroupM, PHD and Starcom all reached the latter stages of the review, with Starcom dropping out of the pitch.GSK becomes the latest major advertiser to announce a review of its media arrangements, adding to the estimated us$25bn-plus currently up for grabs.

  • “Estrategia”/ Argentina

Sin título-1_0With the overall creative direction of Papon Ricciarelli and Gabriel Huici, Agency Don presents FiberTel new campaign to celebrate Friends Day. The effort consists of pieces for TV, print, radio, outdoor, online banners and social networks. Estrategia represents one of the cornerstones in the communication scheme of the firm.

  • Mediacom/Uruguay

Gck7GQ7q_400x400Mediacom has announced the launch of a new operation in Uruguay, after having agreed with local partners who previously were managing the brand. The renewed agency will have a structure and a new management and will be integrated into the structure of GroupM in the country, under Mariana Piriz leadership. Martin Nunez, who was previously part of Mindshare and OMD, is the head of Mediacom Uruguay. He has over 10 years of experience in the area of media.Currentl,y Mediacom Uruguay has a customer base which consists of brands such as GSK, Map virulana, Soni + Vision and Monsanto.

  • Cafe Britt / Costa Rica

G-cM0OmI_400x400Cafe Britt, the Costa Rican company known for their gourmet coffee and direct delivery model, has announced the launch of a new version of their website. Britt enjoys a reputation as innovative and customer-focused and their new website highlights these qualities. The Content Hub allows users to “Experience Britt” by explaining the history of the company, the principles that drive Cafe Britt’s business endeavors, and a blog packed with practical information about coffee.Designed for coffee lovers and created with the consumer in mind, Britt’s new website retains the best features of the old. It’s a new look, with the same exceptional coffee and service behind it.