Posts Tagged ‘Global Mind’

Global Mind

Sales Leads LatAm: Citi, ABB, Pedidos Ya…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Sales Leads LatAm: Metrogas, GSK, “Ni más ni menos”…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Sales Leads LatAm: LAN Colombia, Unilever, Axe, Mirum…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Sales Leads LatAm: LAN, Ryanair, McDonald’s Brazil…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. LAN – Selnet ::: Ryanair – Mediacom ::: McDonald’s – DM9DDB ::: Sony Electronics América Latina – Global Mind ::: Cif – Room23 ::: L’Oreal de Luxe – MRM/McCann ::: CHECK […]


Latin Interactive World:M. Montefiore “Local flavor is essential when it comes to content and social networking”

Global Mind is a digital marketing agency founded in 2000 in Buenos Aires, Argentina. The agency currently has offices in Buenos Aires, Colombia, Santiago de Chile, Mexico City, and Miami, as well as co-responsibilities in Lima and Toronto. “Global Mind was born when we started to notice that advertisers did not understand what to do […]


@Latam Summit: Online, Mobile Ad Spend Still Low in Latin America

Microsoft, Burger King, Grupo Copesa and Starcom MediaVest Group converged Wednesday morning in Miami to discuss how advertisers and brand marketers in Latin America are using -or not- technologies to purchase media more efficiently. The discussion kicked off with moderator Marcelo Montefiore, owner of Global Mind, asking panelist to discuss whether they employ advertising technologies, […]


LatAm Summit: PORTADA AWARDS: And the Winners Are…

And the Winners Are…   TOP CONTENT PROVIDER TO LATIN AUDIENCES  Touché Films   ——————————————————————————————————————————————————————— TOP DIGITAL MEDIA INNOVATOR IN THE LATIN WORLD Terra Live Music ——————————————————————————————————————————————————————— TOP LATIN AMERICAN DIGITAL MEDIA AGENCY Global Mind ——————————————————————————————————————————————————————— TOP LATIN CONTENT MARKETING CAMPAIGN Orgullosas (P&G)   ———————————————————————————————————————————————————————  TOP PANREGIONAL ADVERTISING AND MEDIA PROFESSIONAL OF THE YEAR Marcelo […]


LatAm Summit: PORTADA AWARDS: And the Winners Are…

And the Winners Are…   TOP CONTENT PROVIDER TO LATIN AUDIENCES  Touché Films   ——————————————————————————————————————————————————————— TOP DIGITAL MEDIA INNOVATOR IN THE LATIN WORLD Terra Live Music ——————————————————————————————————————————————————————— TOP LATIN AMERICAN DIGITAL MEDIA AGENCY Global Mind ——————————————————————————————————————————————————————— TOP LATIN CONTENT MARKETING CAMPAIGN Orgullosas (P&G)   ———————————————————————————————————————————————————————  TOP PANREGIONAL ADVERTISING AND MEDIA PROFESSIONAL OF THE YEAR Marcelo […]


@Latam Summit: Online, Mobile Ad Spend Still Low in Latin America

Microsoft, Burger King, Grupo Copesa and Starcom MediaVest Group converged Wednesday morning in Miami to discuss how advertisers and brand marketers in Latin America are using -or not- technologies to purchase media more efficiently. The discussion kicked off with moderator Marcelo Montefiore, owner of Global Mind, asking panelist to discuss whether they employ advertising technologies, […]


Marcelo Montefiore, Owner, Global Mind

Montefiore is the founder and CEO of Global Mind, an independent interactive agency. He led the company to become a leading regional agency, with 130 professionals in 6 offices. He is a Graduate in Business Administration from the Universidad de Buenos Aires, and holds a degree in Corporate Finance from the CEMA University. Focusing Global […]


MORE FROM PORTADA

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.