Global Mind Argentina


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


A+E Networks Latin America announced the signing of Carmen Larios, a renowned executive in the industry, as SVP, Head of Content of A&E and Lifetime for the Latin American region. Larios will report directly to Eddy Ruiz, president and GM of A+E Networks Latin America.



Tribal Brasil has appointed Marcia Aguirre as its new Planning General Director.







Warner/Chappell Music, the music publishing arm of Warner Music Group, announced that Mary Nuñez will assume the newly created role of Vice President, Sync – Latin, as the company fortifies its Latin songwriters’ presence in the global marketplace. Nuñez joins from Sony Music, where she spent more than a decade leading music licensing and creative services for the Latin Iberia region.



Brazilian Tiago Ribeiro has joined Biedermann McCann as Head of Innovation.







Christian Meruvia is the new Head Management for Spotify Latam at Circus Mexico. Prior to
this appointment, Meruvia was Digital Marketing Director at DDB México.







Securitas Direct has appointed Germán Larrea Chief of Constumer Marketing for Iberia and LatAm regions.





Anomaly has named Karina Wilsher as its new global CEO, effective as of Jan. 1, 2019.





Sebastián Moreno has been appointed new Account Director of Global Mind Argentina.






A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Panasonic – Midios Argentina ::: Esquel – Global Mind Argentina::: Colchonería Rex – JWT  ::: Avenida – Latin 3 Argentina ::: ADT – Stad Argentina :::

  • Starcom and P&G (Clarification)

In an article published last Monday about Starcom losing the Coca Cola Mexico business to MediaCom it was also noted that Starcom lost the P&G Regional Digital Business, however Starcom continues to manage P&G’s local digital business for Mexico as well as P&G’s brand planning and buying for the whole region.

  • Panasonic – Argentina

descargaMedia agency Midian has been chosen by Panasonic Argentina to manage online media strategies and plans for two of its’ products: headphones and audio components, as well as Lumix digital cameras.

In addition, agency Mi Dios will be responsible for Social Media strategy and brand Comunity Management.

  • Global Mind

esquel-Under the concept “Esquel cuida tu naturaleza”(“Esquel takes care of your nature”) ,Global Mind has developed Esquel Tourism department digital media campaign. The agency was chosen to position Esquel as the best option when thinking of summer vacations or getaways. Global Mind efforts include digital media products and a campaign that seeks to promote the town as a nearby destination with unique characteristics, which offers a variety of activities for all the family to be in touch with environment and nature.

  • Colchonería Rex

ignite jwt-Dominican agency JWT has won Colchonería Rex’s brands accounts: Sealy, Rex and Sealy Mattress Center; as well as Baileys and Buchanan’s.

This was achieved after five months of work that began with the arrival of Pablo Jiménez, as General Creative Director of the agency.


  • Avenida – Argentina

latin 3 - avenida-Digital agency Latin3 has been chosen by Avenida to create and carry out the strategy for organic search engine positioning -SEO- for Argentinian new e-commerce megastore, which seeks to take first place in the minds of consumers, offering a wide range of products at competitive prices and great quality of service

The project involves a comprehensive SEO service where search engine optimization will be performed from a methodology created by Latin3, which is based on the analysis of hundreds of specific factors related to technical aspects and analysis of user experience. Latin3 built a business model generator for Avenida customers, through interaction with users.


  • ADT

stad adt-After a selection process that included the presentation of creative strategies by various agencies, ADT has chosen STAD for communications development.The agency has also added Sparkling Santa Julia and Sancor Insurance to its client’s portfolio.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Martín Seijas – Global Mind Argentina ::: Álvaro Yermoli y Rodrigo Díaz – Kepel & Mata ::: Delfina Flores – WebAir Interactive México ::: Karin Beovic – Grupo Consultores Chile ::: Alejandro Donzis – uosolutions ::: Álvaro Galvis – TBWAColombia ::: Gloriana López – Lay – Del Campo Saatchi & Saatchi en Buenos Aires :::

martín seijas-Martín Seijas has joined Global Mind Argentina as Strategic Planning director. He will be responsible for strengthening customer services and consolidating a 360° view of the creative area. Seijas has served as account Managing Director at Havas Buenos Aires and has a 17-year experience career in the advertising industry. In this new role, he will able to implement his experience with multinational agencies like Del Campo Nazca Saatchi & Saatchi, Euro RSCG, Grey Worldwide and Havas WorldWide Buenos Aires.

yermoli y diaz-Alvaro Yermoli and Rodrigo Diaz have been appointed General Creative Directors at Kepel & Mata; the former will work for the US office while the latter for Buenos Aires headquarters.

They both count at least with three years’ experience working as creative director of the agency and handling various accounts such as: Budweiser, Arcor, Clarín, Topper and YPF among others. In US headquarters, Yermoli will be responsible for Volkswagen account creativity regionally as well as Univision account, among other projects; Rodrigo Diaz will be responsible for all Buenos Aires Office customers.

delfina flores-Delfina Flores has taken over the Executive Management of WebAr Interactive Mexico, after having made ​​a commitment to lead the agency’s operation in the country. Flores will continue handling her agency CRM and Pipol SA, which she will operate from WebAr Interactive offices.

KarinBeovic-Karin Beovic has joined Grupo Consultores Chile as country manager. He will report directly to Cesar Padilla, CEO of Grupo Consultores Argentina and Chile. Due to the company growth in Latin America,  Beovic’s incorporation is aimed to increase work capacity and expertise in the local market.

uosolutions-UOSolutions has opened new offices in New York City that will be in charge of Alejandro Donzis, company partner and Regional Director for North America. In 2013, digital production company UOSolutions, led by Alan Ley, expanded its operations to Miami.

alvaro galvis-TBWA Colombia has announced the appointment of Alvaro Galvis as the new Planning Director. Galvis worked with various brands such as Avianca, Tecnoquimicas, Nokia, Danone, Bancolombia, ETB, Alqueria, Syngenta or Panasonic, and others.

gloriana lopez-lay-Saatchi & Saatchi has announced the appointment of Gloriana López-Lay as president of Del Campo Saatchi & Saatchi in Buenos Aires, Argentina. A 20 years industry executive, she will be responsible for the company’s creative center. López-Lay was Vice-president in the International Accounts office at Grey Advertising, where he managed the global business of Pantene. She has recently created an agency of its own and held executive roles at Wing Latino (WPP) in the United States and Grey Advertising in Mexico and Puerto Rico.