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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: My Urban – Maxus Argentina ::: Emirates – Global ::: Gillete – Global::: Omni Hotels & Resorts/Chile :::  Delta- Areolineas Argentinas/ Argentina :::

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  • My Urban/ Argentina

descargaMaxus Argentina, a media agency part of GroupM, media agency holding of WPP group, was chosen for My Urban, as its new media agency. Maxus will be offering the new client media planning and buying services for the entire brand. My Urban is a gastronomic offer which adds to the healthy eating concept. It has two product lines: Alfajor My Urban: Premium, Classic and low calories and My Urban Food, ready meals (sandwichs, cakes, rolls, salads and desserts.)

  • Visa

Visa has picked Publicis Groupe’s Starcom to be its global media agency of record. It will be supported by SocialCode for digital in North America. In addition, Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis. OMD was the incumbent.

  • Emirates/ Global

12ac39cd31dc935605857e28a6c6037a968fcdf3International airline Emirates has signed a deal with US star Jennifer Aniston to be its’ brand ambassador in a US$20m global TV and digital ad campaign.This marks the first time Emirates has collaborated with The TVC was directed by industry veteran and Oscar-nominee Bryan Buckley.The global digital and television campaign will begin in the United States and the UAE before being rolled out in November to other countries where Emirates has a big operational presence – including the UK, Germany, France, Italy, India and Australia.Emirates has, to date, invested US$20 million in securing TV spots worldwide for this campaign, which will have a 30-second and longer 60-second version.The TVC can be viewed on the Emirates website or on the Emirates YouTube channel.The brand has followed rival Etihad’s lead in signing a global celebrity as ambassador. Earlier this year Etihad launched a major TV campaign featuring Nicole Kidman enjoying the luxury private residence apartment on the airline’s A380 Jet.

  • Gillete/ Global

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Gillette has introduced its latest campaign Momentos James Bond ( Bond Moments), inspired in Ian Fleming, creator of the saga. The influential phrases of the author will be present throughout the campaign on television, print, online and in-store media. The initiative precedes the launch of deSpectre, James Bond 24th film. The campaign links the action inspired by James Bond’s world and Gillette’s tools, which prepare men for their own “Bond Moments” to feel safe and have everything under control. Gillette has joined  Jany Temime, costume designer of Skyfall and Spectre, for this effort with the aim of helping men everywhere feelconfident and be ready for their own “James Bond Moments”. On October 10, Temime will handle Gillette’s Twitter account to share advice and answer questions about how men can create these special moments.

https://youtu.be/85uwPlQ1GUU

  • Omni Hotels & Resorts/Chile

Omni Hotels & Resorts returns with Destinacion Chile, its annual installment of Omni’s “Flavors of the World” culinary series. This year, Omni partnered with Wines of Chile to create a culinary treat presenting a dedicated Chilean dinner and bar menu paired with hand-selected wines that reflect Omni’s utter enchantment with the region. The promotion will be available at properties across the U.S. from October 1 through December 31, 2015.The menu features unique Chilean fare, from traditional favorites such as empanadas andchoritos (spicy steamed mussels), to sweets such as tres leches cake and arroz con leche, all prepared by Omni’s expert chefs. Guests can also savor wines of the country.Throughout the promotion, each participating hotel will feature eight to 11 hand-selected Chilean wines in its bars and restaurants. In addition to wine, guests can also enjoy cocktails made with Chile’s national spirit, Pisco, a grape distillate.  The package will be offered starting October 14, 2015 and available through December 31, 2015. This promotion marks the ninth annual installment of Omni’s unique Flavors of the World program, a cultural journey and culinary immersion, designed to expose and teach its chefs about various world cuisines as well as bring fantastic flavors to each guest. Omni’s Flavors of the World programs have also featured the wines and foods of Italy, Argentina, Spain and France. Destination Chile was arranged in partnership with the Wines of Chile, an organization comprised of over of 80 member wineries. Travelers and media can follow Omni Hotels & Resorts at www.Facebook.com/OmniHotels and Twitter.com/OmniHotels .

  • Delta/ Argentina

My-fdg3R_400x400 Supergraphic_400x400A new agreement between Delta and Aerolíneas Argentinas will provide customers from both airlines more travel options to and from the United States and South America. The agreement gives Delta customers access to flights from Buenos Aires’ Ministro Pistarini International Airport to Montevideo, Uruguay, as well as to Mendoza and Cordoba, two important destinations in Argentina.Delta and Aerolíneas Argentinas codeshare agreement will also offer additional benefits to corporate customers by expanding the scope and discounts coverage of their managed travel program to new airlines’ codeshared flights.New connectivity options are added to the existing benefits for members of frequent flyer programs. SkyMiles and Aerolíneas Plus members have the ability to earn and redeem miles on both Delta and Aerolíneas Argentinas flights. Additionally complimentary lounge access, baggage fee waivers, priority check-in and boarding are also offered to SkyTeam Elite Plus members.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Pepsi-Omnicom ::: WPP-Wunderman-Phantasia ::: MetLife-Wunderman ::: Gillete-BBDO New York ::: Socialive-Unilever :::

  • Pepsi

hm1zxkGT_400x400Pepsi has selected Omnicom over New York agencies Lloyd&Co and Moondog for the creation of its latest global ad campaign in its ‘Live For Now’ campaign. The 30-second ad features the track ‘High’ by US group Young Rising Sons, and concludes with a jingle last used in a 2001 TV commercial starring Britney Spears. A series of four ads will run in North America, Europe and Latin American markets.The company has confirmed that global brand ambassador Beyonce will not appear in any Pepsi marketing during 2015.

http://youtu.be/hSuAckQdUZE

  • Wunderman

CzyzZKl1_reasonably_smallWPP agency Wunderman has acquired a majority stake in Peru-based digital marketing agency Phantasia to develop its strategic network in Latin America.Founded in 1998, Phantasia employs 200 people at its Lima office, and has been a Wunderman affiliate since 2012. Its clients include Telefonica, Backus, Banco de Credito, Samsung and Coca-Cola.WPP claims to generate US $1.6bn in annual revenues in Latin America, though only US$40m currently from Peru, where the company employs 700 people.

  • MetLife Latin America

f1f1047088aca00696c82bf080691b1b_reasonably_smallInsurance company Metlife has chosen Wunderman’s Regional Hub to develop social networking and corporative sites strategies.Wunderman’s Regional Hub will be responsible for implementing digital strategy for social networks and corporate sites of MetLife in Latin America.

  • Gillette

bad2b44647d8321cd90f65ef162975a5_reasonably_smallGillete has released its new global campaign, a BBDO New York effort, “Usa tu y” .The campaign is a proclamation against stipulated labels that indicate what women are or should be. Thus, real women’s complexity is much higher than that of the stereotypes about women.

https://www.youtube.com/watch?v=VFEaj2rNknU

  • Unilever

descargaUnder the slogan “Social is alive, so are we,” is born the new agency Socialive. The new agency has won all Unilever digital accounts (creative).Socialive is led by Lucia Verdaguer, Nicolas Bugari, Cañeque Lucia and Francisco Mora.

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