Posts Tagged ‘Giant Media’

Giant Media

Adknowledge acquires social video platform GiantMedia

What: In what constitutes Adknowledge’s 12th acquisition since its founding, the company has bought Giant Media for an undisclosed sum. Why it matters: The purchase was mainly driven by the explosive growth of video as an advertising vehicle and the fact that consumers are watching less TV and moving toward digital videos. Adknowledge, Inc., the […]


Adknowledge acquires social video platform GiantMedia

What: In what constitutes Adknowledge’s 12th acquisition since its founding, the company has bought Giant Media for an undisclosed sum. Why it matters: The purchase was mainly driven by the explosive growth of video as an advertising vehicle and the fact that consumers are watching less TV and moving toward digital videos. Adknowledge, Inc., the […]


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4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

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IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.