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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Emilio Azcárraga Jean is leaving the position of CEO at Grupo Televisa after being at the helm of the Mexican media company for 20 years. Azcárraga Jean will continue leading the long-term strategy of the firm as Executive Chairman of the Board and will continue to have direct responsibility for Televisa’s soccer business, including the America soccer team, as well as for Fundación Televisa. These changes will take effect on January 1, 2018.The Board of Directors of Grupo Televisa, S.A.B. appointed Bernardo Gomez and Alfonso de Angoitia as co-Chief Executive Officers of Televisa, reporting to the Board of Directors.

 

 

Jenna Silver has been promoted Univision VP of Ad Sales Marketing, effective immediately. Jenna will oversee a team of marketing and creative professionals to continue driving awareness and stature of Univision and the Hispanic opportunity with marketers, media and creative agencies .She will also continue to develop b2b ad sales thought leadership strategies thru oversight of Univision’s corporate website Univision.net, @Hispanic411 Twitter handle, blogs and case studies among others.

 

 

 

 

Evelyn Adames has started a new position as National Account Director of Cox Media Group’s Mundohispanico.com. Prior to this appointment, Adames was Integrated Account Executive at Latina Media Ventures for almost 3 years.

 

 

 

 

 

Erika Dale has joined the American Association of Advertising Agencies as senior VP, business development. She was previously VP and group creative director at SS+K and also served as an account director of integrated marketing at Y&R New York.

 

 

 

 

 

Univision Communications Inc. (UCI) has named Jennifer Rogers as senior vice president of Creative Services, UCI’s full-service internal advertising and media agency that manages all cross-channel promotions and advertising inventory across all of Univision’s broadcast, cable and radio properties. Rogers will oversee creative and production services of all revenue generating divisions of UCI. She will continue to be based in Miami and report to Joni Fernandez, SVP of Creative Services and the UCI Agency. Rogers will lead a team that will provide strategic solutions for in-Company clients such as sales, distribution and enterprise development divisions, as well as UCI’s advertising partners, impacting revenue growth and cost management.Prior to UCI, Rogers was Director of Sales Marketing and Production for the NBC Network.

 

 

 

Mondelez International has appointed Glen Walter executive vice president and president, North America.Walter joins Mondelez from Coca-Cola Co., where he most recently was CEO of Coca-Cola Industries China. Previously, he was president and COO for Coca-Cola in North America, and prior to that, president of InBev USA.

 

 

 

 

Alan Burguis has left his position as CEO of Havas San Francisco, after 10 years with the agency, Agency Spy reports. His position will not be filled, and the agency will instead be overseen by two managing directors – Ernie Lageson and Monette Hagopian. 

 

 

 

 

Gian Fulgoni is stepping down from his position as CEO of comScore on Jan. 31, 2018. He is co-founder of the media measurement company. The comScore board, headed by chair Sue Riley, will conduct a search for a successor to Fulgoni.

 

 

 

 

 

Kumer Galhotra, president of Ford’s Lincoln division, has been given the additional role of chief marketing officer for Ford. He will assume the responsibilities of Stephen Odell, executive VP of global marketing, sales and service for Ford, who is stepping down. Galhotra has been with Ford since 1988, working his way up the corporate ladder.

What: comScore  will offer free viewability measurement to clients across global markets. comScore Viewability allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory.
Why it matters: The new service will deliver key metrics for display and video campaigns across mobile and desktop platforms.

comScore  announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory. This initiative promotes trust and transparency in digital advertising and improves cross-media comparability.

ComScore’s move to eliminate fees on metrics coincides with its launch of a self-serve interface that integrates both its fraud detection and viewability reporting.The product, which was partly built on comScore’s acquisition of MdotLabs, will be generally available by June, said comScore CEO Gian Fulgoni.

Viewability is an increasingly expected part of advertising verification, but can consume measurement budgets and displace other important campaign metrics. As a result, ad effectiveness is often gauged by viewability metrics alone, even though these speak only to whether or not an ad impression is seen and not whether it made an impact.

By enabling media buyers and sellers to measure viewability at no cost, comScore Viewability increases clients’ ability to focus on deeper performance metrics, such as reach within geographic and demographic targets and lift in brand awareness, purchase intent, visitation or product sales.

“Viewability is critical, but for too long it has dominated industry discussion at the expense of other metrics that also really matter,” said Dan Hess, executive vice president of products at comScore. “We think it’s time to make viewability a table stake for digital advertising, and move the market forward to a broader realm of more meaningful ad measurement across platforms.”

“Ultimately we think it will help the industry reduce friction in campaign measurement and get the industry focused on other metrics which have been ignored,” Comscore’s CEO Gian Fulgoni told AdExchanger.

What the Industry is Saying

“In order to create a total video marketplace where buyers can plan across platforms to achieve advertising goals, viewability is key to leveling the playing field between digital and TV. This new viewability solution will help expand access and use of viewability measures, allowing the industry to turn its focus back to making sure that ads have an impact,” said Lyle Schwartz, president of investment, North America, GroupM.

“IAB applauds comScore for providing critical support for the digital ad industry’s viewability standard. It is critical that this industry stop wasting time on unproductive arguments about baseline standards and start investing time on what really matters – the strategies, ideas, and executions that move hearts, minds, and wallets. The MRC standard for viewable impressions was agreed to and has evolved under consistent cross-industry participation. It’s time for the entire marketing-media ecosystem to accept it and move on to more productive innovations, including agreement on how to measure cross-media audiences and engagement,”said Randall Rothenberg, president and CEO, Interactive Advertising Bureau (IAB).

“Offering free viewability measurement will allow for more comprehensive reporting and help to close the gaps where viewability is not currently reported  – thus getting us one step closer to our industry goal of making digital measurement comparable to that of other media,” acoording to Nancy Hill, president and CEO, American Association of Advertising Agencies (4As).

comScore Viewability becomes available globally this summer as a free, self-service offering with baseline reporting metrics, delivered through a fully redesigned user interface.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Miguel Angel Chala is the new publisher of Miami based Latin Trade Group. Prior in his career Chala worked as a consultant in his own firm Brandlnk and at Televisa Publishing and Digital.

English-language cable channel “El Rey Network” is expanding its’ Ad Sales division:

Renee_Mizrahi_HeadshotRenée Mizrahi was named Vice President, integrated Marketing and Ad Sales team. Renée has over 15 years of experience in mobile, digital and television ad sales marketing. Recently, she served as Vice President, Integrated Marketing & Account Services at start-up Viggle. Previously, Renée worked at CBS Interactive where she was the Director of Marketing responsible for CBS Interactive corporate marketing positioning & custom solutions lead for CBS’ Entertainment and Sports brands. She has also held marketing positions at media companies including The Knot Inc., Star Magazine, and Meredith Corporation. Renée is a graduate of Pace University with a Bachelors of Business Administration.

Melissa Viele Kearney - pictureMelissa Viele Kearney has been appointed as one of El Rey Network’s Account Executive. She has previously worked for Screenvision and for MediaCom working on Warner Bros. She was promoted from Assistant Buyer to Supervisor at Wieden + Kennedy in New York working on brands including ABC Television, EA Games and Starbucks.

 

 

Chris OwenChris Owen has been appointed as the other Account executive. He joins El Rey Network with almost a decade of sales and agency experience. He recently worked for ESPN where he pitched sponsorships for the Global Expansion of ESPN X Games to blue chip companies. Prior to ESPN, Chris worked for MTV, MTV2 and mtvU at Viacom. He began his media career at Zenithmedia, progressing from an entry-level role to Sr. Buyer in just three years where he helped transition two major accounts, Nestléand 20th Century FOX to the agency.

They will all report to Senior Vice President of Sales & Marketing , Michael Finn.

Roberto Siewczynski will lead Catapult’s new multicultural business unit “CatapultVista” as its’ Executive Vice President . He will absorb the personnel and clients of PanaVista, formerly a separate multicultural agency under the Epsilon umbrella. PanaVista provided Hispanic shopper and promotions expertise for clients including The Clorox Company (Clorox, Pine-Sol, Kingsford, Hidden Valley Ranch), GlaxoSmithKline, and ConAgra. The agency was also known for ‘NVista, a qualitative and quantitative study on Hispanic Shoppers that is now in its fifth year. CatapultVista’s office will be headquartered at 1255 Corporate Drive Suite #250 in Irving TX.

m. sepulvedaMaytte Sepulveda joins Vme TV with the new program “Hola Maytte.” The show will focus on providing audiences with motivational and inspirational content for self-improvement. The motivational speaker will join the network’s lineup in March. Ms. Sepulveda has had radio and television programs in the US and South America during the past two decades, in addition to publishing books that focus on hope, change and self-improvement. She also serves as a Peace Ambassador for the United Nations “World Peace Initiative for Women.”

ComScore named company president Serge Matta as its’ new chief executive as part of an executive restructuring, swinging to a fourth-quarter profit. Mr. Matta has worked at comScore since 1999 and was appointed president last June. He was key factor in expanding the company’s telecom solutions globally.

Magid Abraham was appointed ComScore’s executive chairman , taking over the role from co-founder Gian Fulgoni. Fulgoni will serve as chairman and remain on the board.Abraham had previously served for Comscore as CEO and co-founder. All appointments are effective March 1.

Boris Gartner was named vice president and general manager of La Fabrica UCI, Univision Communicatios Inc.’s new digital venture .He will report to Isaac Lee, president Univision News and Fusion, and Mehul Nagrani, senior vice president and general manager, Digital. He will have the responsibility of developing digital brands with alternative content offerings in both English and Spanish. La Fabrica UCI will operate from production facilities in New York and Miami. The company will create content through partnerships, acquisitions and in-house content development.

timm-amundsonTimm Amundson has been appointed as Chief Strategy Officer of Gutierrez Brand Group agency .He will be in charge of serving both existing and new clients in need of total market advertising and marketing. Amundson brings more than 20-years of experience. He has helped developing marketing strategy and programming to help launch Corona Beer’s iconic beach image and drive double-digit growth for many years across all consumer markets. He has also developed breakthrough advertising creative, sponsorships and programming to foster the explosive growth of Modelo Especial beer and other beer brands in the US market among Hispanic and General Market consumers.

Read prior Changing Places weekly editions.