The boxing reality series “The Contender” debuts on EPIX on Friday, August 24, with the Hispanic audience an important factor in its success. The tradition of boxing across Latin America and among Latinos in the U.S., has never been stronger.
Chivas Regal activated its Chivas Fight Club for Gennady “GGG” Golovkin’s Cinco de Mayo Fight on Saturday. Chivas has been able to tap into GGG’s fervent Latino fan base with this strong connection to the champion boxer.
Tecate has signed a sponsorship deal with boxer Gennady Gennadievich Golovkin. The addition of GGG to Tecate’s influencers is a powerful marketing boost for the beer brand, and adds an interesting twist to the promotion of the boxer’s rematch with El Canelo Álvarez, also sponsored by Tecate.