German Larrea


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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A+E Networks Latin America announced the signing of Carmen Larios, a renowned executive in the industry, as SVP, Head of Content of A&E and Lifetime for the Latin American region. Larios will report directly to Eddy Ruiz, president and GM of A+E Networks Latin America.



Tribal Brasil has appointed Marcia Aguirre as its new Planning General Director.







Warner/Chappell Music, the music publishing arm of Warner Music Group, announced that Mary Nuñez will assume the newly created role of Vice President, Sync – Latin, as the company fortifies its Latin songwriters’ presence in the global marketplace. Nuñez joins from Sony Music, where she spent more than a decade leading music licensing and creative services for the Latin Iberia region.



Brazilian Tiago Ribeiro has joined Biedermann McCann as Head of Innovation.







Christian Meruvia is the new Head Management for Spotify Latam at Circus Mexico. Prior to
this appointment, Meruvia was Digital Marketing Director at DDB México.







Securitas Direct has appointed Germán Larrea Chief of Constumer Marketing for Iberia and LatAm regions.





Anomaly has named Karina Wilsher as its new global CEO, effective as of Jan. 1, 2019.





Sebastián Moreno has been appointed new Account Director of Global Mind Argentina.






Cinemark Holdings, Inc., one of the largest motion picture exhibitors in the world, today announced that they have entered into a stock purchase agreement pursuant to which Cinemark will sell all of the issued and outstanding shares of capital stock of Cinemark de Mexico S.A. de C.V. and its subsidiaries to Grupo Cinemex, S.A. de C.V. and Cadena Mexicana de Exhibicion, S.A. de C.V. (Cinemex).

Cinemark’s Mexican subsidiary operates 290 screens at 31 movie theaters.

The deal, which requires approval from antitrust regulators, would leave Mexico with just two major players in the exhibition market: Cinemex and market leader Cinepolis.

Cinemark said its Mexico theaters pulled in about $74 million in revenue last year.

Cinemark will continue operations elsewhere in Latin America. “This transaction allows us to provide greater focus on the growth of our remaining Latin American operations located throughout Central and South America,” Cinemark CEO Tim Warner said.

GM Entretenimiento de Mexico, owned by Mexican mining magnate German Larrea, acquired Cinemex from AMC Entertainment in 2008 for an estimated $315 million. Then it merged its theater chain MM Cinemas with Cinemex and kept the Cinemex name. Last year, Cinemex purchased art-house circuit Cinemas Lumiere.

Indie theaters and family-run chains have a mere 3 percent of the overall market share in Mexico.