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Gerardo Adame

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

The General Manager of Terra Mexico, Gerardo Adame has been tapped to lead operations in the U.S. Hispanic market. He replaces Fernando Rodriguez, who held the top position in Terra U.S. for over a decade.

Thomas Chamberlin has a new position as Circulation Director at ProCirc. Chamberlain is a publishing veteran. Prior positions included leading editorial roles at panregional Spanish-language newspaper Tiempos del Mundo.

Laura Ibanez recently got a new posistion as Multicultural Marketing Manager at Time Warner Cable. Prior to that Ibanez worked at advertising agency Eclipse  Marketing.

Sirius XM Radio has appointed Frank Flores as vp of Hispanic Marketing and Sales, where he will be charged with all sales initiatives surrounding the Sirius XM Latino channels, which include 10 commercial-free music channels covering a wide variety of music genres, and several Spanish-language sports and talk channels.

Cristina Schwarz will take on the role of vice president of Univision Cable Networks.

Univision Communications announced the promotion of Ignacio Meyer to the position of senior vice president, Enterprise Development. Meyer previously served as vice president, Business Development. In this new role, Meyer will continue to lead the Experiential Marketing unit within Univision Enterprises, and also direct the development and building of brand extensions and business opportunities for clients and partners. He will continue to be based in Miami and report to Rick Alessandri, executive vice president, Enterprise Development.

 

The General Manager of Terra Mexico, Gerardo Adame has been tapped to lead operations in the U.S. Hispanic market. He replaces Fernando Rodriguez, who held the top position in Terra U.S. for over a decade.

Gerardo Adame
Gerardo Adame

In an interview with Portada, Terra Global CEO Paulo Castro said the move is part of a broader plan that includes organizing operations into regions, rather than by country. In January, for example, Terra appointed Roberto Barroso as head of the Cono Sur region, leading Terra in both Chile and Argentina.

“We need to be more efficient as a global company,” Castro said about the new management structure. Adame will continue to be based in Mexico City, but as Castro said, “He will be traveling a lot.”

About the departure of Rodriguez, a former Telefónica executive and long-time Terra US head, Castro said: “Fernando was without a doubt very important in the development of Terra in the U.S.” But, he added, these changes reflect the need to compete more efficiently. “Gerardo Adame is the right person for the job; he is an experienced professional and I am sure that he will do an excellent job in the U.S.,” said Castro.

Prior to joining Terra in 2000, Adame was Chief Operations Officer at Infosel Financiero in Mexico City. He is a native of Mexico and a graduate of the Monterrey Technological Institute of Higher Education.

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