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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Briabe_Mobile_Logo_square_400x400Briabe Mobile, a mobile advertising solutions company, has named Juana Guichardo Director of Sales – New, York. Guichardo will be responsible for initiating sales processes and nurturing leads in order to increase revenue and grow the company’s bottom line.With more than two decades of experience in multicultural marketing, event management, sales, and PR, Guichardo has built relationships with key players in advertising, digital, and media, in verticals spanning hospitality, music, film, sports, and fashion. Guichardo comes to Briabe Mobile from Time, Inc. — People en Espanol, where she worked closely with the company’s world-class brand advertisers like Coca-Cola, Cover Girl, Disney, HBO Latino, Jeep, and Target to develop and implement highly engaging, large-scale activations.

1George John,  founder of programmatic media buying platform Rocket Fuel, is retiring as CEO of the company. He will be succeeded by Rocket Fuel board member Monte Zweben until a permanent successor is hired. John will continue as chairman.

 

descargaMike Donahue is stepping down as executive VP of the American Association of Advertising Agencies at the end of March.  Donahue was a member of the team that developed the ad industry identification code, Ad-ID. He has been with the 4As for more than 20 years. Prior to that, he held assorted roles at ad agencies including Saatchi & Saatchi and Dancer Fitzgerald Sample.

 

 

descarga (1)Sebastian Trujillo has joined the Fútbol de Primera team as President of Sales and Business Development. Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of  Mexican National Team . Prior to joining FDP, Trujillo managed both client and agency partner relationships while at Univision Communications serving as Vice President of Business Development. This included media sales and sponsorship opportunities across television, radio, and interactive media assets. Furthermore Trujillo was Senior Vice President, Operating Manager at Galavision.

 

MWI8agnD_reasonably_smallCAA Marketing Co-CCO Jesse Coulter has announced he will be leaving the company. Mr. Coulter joined the marketing division of the Hollywood talent agency Creative Artists Agency in 2006 and is departing on his own accord.He joined CAA as a creative director in 2006 after working as a creative at W&K, New York and eventually rose up the ranks to become co-CCO alongside Jae Goodman.As of now, Mr. Coulter has not determined his next step, but he said he’s “open to all options,” whether that be working at a traditional agency, going client-side or even starting his own thing.

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What: Advertising technology company Rocket Fuel has acquired ad tech company [x+1] for US $230 million in cash and stock, to add new capabilities, in a deal that should close in the Q4 of this year, according to a company’s statement.
Why it matters: Rocket Fuel will benefit from [x+1]’s strong data management, demand-side platform, and site-side optimization features that will all help the company to address the agency and marketer trends .

descarga (5)The advertising technology company Rocket Fuel has acquired ad tech company [x+1] for US $230 million in cash and stock, to add new capabilities.  [x+1]’s tools allows doing programmatic marketing across multiple sites and devices. The deal should close in the fourth quarter of this year, the company said in a statement.

Rocket Fuel will benefit from [x+1]’s strong data management, demand-side platform, and site-side optimization features.

“The addition of [x+1] will allow Rocket Fuel to expand its portfolio of solutions to a larger addressable market.Through this merger of talent, we will be able to offer our customers a comprehensive platform to more easily leverage their growing digital data assets. Our combined technologies will deliver exceptional results across the spectrum of online and offline channels,” Rocket Fuel CEO George John said in a statement.

Rocket Fuel will benefit from [x+1]’s strong data management, demand-side platform, and site-side optimization features.

In addition to this acquisition, Rocket Fuel’s second quarter earnings were announced reporting revenue less media costs of US $54.7 million – 84% higher than Q2 2013. The company, however, in order to repelled any confluence of negative trends suggested that agencies and advertisers are directing more ad spend to trading desks or to direct partnerships with demand-side platforms and avoiding exchange buying due to concerns over botnet traffic and advertisers and agencies managing programmatic spend directly using software. Using new data-driven methods to deliver ads to the right people across more devices should help Rocket Fuel increase revenues.

On the company’s earnings, Rocket Fuel CEO George John said that agencies and marketers have begun to spurn insertion order-based media buying and to reduce spend with intermediaries that add layers between buyers and sellers of media. But the speed of the transition may have caught Rocket Fuel somewhat off guard.

Rocket Fuel shares fell in after-hours trading, down more than 23 percent.

How does Rocket Fuel benefits from [x+1]?

Although Rocket Fuel already offers programatic media-buying tools,  [x+1] offers a data management platform (DMP) that can take data from third-party sources into consideration together with customers’ own data sources, in order to deliver ads to the right audience.

[x+1] offers a data management platform (DMP) that can take data from third-party sources into consideration together with customers’ own data sources, in order to deliver ads to the right audience.

[X+1] offers a Software-as-a-Service (SaaS) based suite consisting of data-management platform (DMP), demand-side platform (DSP) and website optimization ; and a  managed services-based media business similar to that of an ad network. The former will in part help the company to address the agency and marketer trends .Another thing that [x+1] offers is its enterprise focus with strength in sales, professional services, customer service and documentation.

Despite New York-based [x+1] started in 1999 its’ 2013 revenue was only about US $72 million, including media costs. (Rocket Fuel did not break out revenues ex-TAC.) That’s up from approximately $60 million in 2012. [X+1]’s 2014 revenues are expected to be about $86 to $90 million.These are relatively small numbers compared to Rocket Fuel second quarter revenues mention above, and considering that its’ total managed revenue, including media costs, will be about US $420 million this year.

So, the revenue impact of [x+1] acquisition will have on Rocket Fuel’s business might be less than expected, after all. But the deal could fit into the larger shift to self-serve programmatic.

“We’re acquiring [x+1] as a way to inject enterprise software and SaaS DNA into Rocket Fuel. [X+1]’s know-how around enterprise software will be a powerful complement to our capabilities in achieving … results,” John said.

What: Advertising technology company Rocket Fuel has acquired ad tech company [x+1] for US $230 million in cash and stock, to add new capabilities, in a deal that should close in the Q4 of this year, according to a company’s statement.
Why it matters: Rocket Fuel will benefit from [x+1]’s strong data management, demand-side platform, and site-side optimization features that will all help the company to address the agency and marketer trends .

descarga (5)The advertising technology company Rocket Fuel has acquired ad tech company [x+1] for US $230 million in cash and stock, to add new capabilities.  [x+1]’s tools allows doing programmatic marketing across multiple sites and devices. The deal should close in the fourth quarter of this year, the company said in a statement.

Rocket Fuel will benefit from [x+1]’s strong data management, demand-side platform, and site-side optimization features.

“The addition of [x+1] will allow Rocket Fuel to expand its portfolio of solutions to a larger addressable market.Through this merger of talent, we will be able to offer our customers a comprehensive platform to more easily leverage their growing digital data assets. Our combined technologies will deliver exceptional results across the spectrum of online and offline channels,” Rocket Fuel CEO George John said in a statement.

Rocket Fuel will benefit from [x+1]’s strong data management, demand-side platform, and site-side optimization features.

In addition to this acquisition, Rocket Fuel’s second quarter earnings were announced reporting revenue less media costs of US $54.7 million – 84% higher than Q2 2013. The company, however, in order to repelled any confluence of negative trends suggested that agencies and advertisers are directing more ad spend to trading desks or to direct partnerships with demand-side platforms and avoiding exchange buying due to concerns over botnet traffic and advertisers and agencies managing programmatic spend directly using software. Using new data-driven methods to deliver ads to the right people across more devices should help Rocket Fuel increase revenues.

On the company’s earnings, Rocket Fuel CEO George John said that agencies and marketers have begun to spurn insertion order-based media buying and to reduce spend with intermediaries that add layers between buyers and sellers of media. But the speed of the transition may have caught Rocket Fuel somewhat off guard.

Rocket Fuel shares fell in after-hours trading, down more than 23 percent.

How does Rocket Fuel benefits from [x+1]?

Although Rocket Fuel already offers programatic media-buying tools,  [x+1] offers a data management platform (DMP) that can take data from third-party sources into consideration together with customers’ own data sources, in order to deliver ads to the right audience.

[x+1] offers a data management platform (DMP) that can take data from third-party sources into consideration together with customers’ own data sources, in order to deliver ads to the right audience.

[X+1] offers a Software-as-a-Service (SaaS) based suite consisting of data-management platform (DMP), demand-side platform (DSP) and website optimization ; and a  managed services-based media business similar to that of an ad network. The former will in part help the company to address the agency and marketer trends .Another thing that [x+1] offers is its enterprise focus with strength in sales, professional services, customer service and documentation.

Despite New York-based [x+1] started in 1999 its’ 2013 revenue was only about US $72 million, including media costs. (Rocket Fuel did not break out revenues ex-TAC.) That’s up from approximately $60 million in 2012. [X+1]’s 2014 revenues are expected to be about $86 to $90 million.These are relatively small numbers compared to Rocket Fuel second quarter revenues mention above, and considering that its’ total managed revenue, including media costs, will be about US $420 million this year.

So, the revenue impact of [x+1] acquisition will have on Rocket Fuel’s business might be less than expected, after all. But the deal could fit into the larger shift to self-serve programmatic.

“We’re acquiring [x+1] as a way to inject enterprise software and SaaS DNA into Rocket Fuel. [X+1]’s know-how around enterprise software will be a powerful complement to our capabilities in achieving … results,” John said.