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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Despegar & Falabella

Despegar.com, Corp., the leading online travel company in Latin America, announced it has entered into an agreement with Falabella Financiero, a subsidiary of Falabella, through which both companies plan to establish a 10-year commercial agreement in Chile, Colombia, Peru, and Argentina, the term of which could be extended. Included in the transaction is the transfer of 100% share ownership of Viajes Falabella’s operations to Despegar.The acquisition of Viajes Falabella in Chile, Colombia, Peru and Argentina, together with the license to use the Viajes Falabella brand name has been agreed for a total consideration of US $27 million. The transaction assumes the transfer of these operations free of any financial debt.With this agreement, clients of both companies will have access to an enhanced travel and tourism product and service offering, through an omnichannel service model (online, call center and physical stores). In addition, customers will be able to access exclusive discounts, earn double CMR Points Falabella’s loyalty program, both at Viajes Falabella and Despegar, as well as an expanded product offering in exchange for CMR Points at Viajes Falabella.Viajes Falabella will maintain the brand, its network of physical stores and its digital platforms, to enhance the supply of products and services of Despegar.

  • Natura

Natura will take over the operations of The Body Shop in Latin America. Effective on May 2019, the shift is part of the Natura &Co group’s strategy to enhance synergies between its different brands and is in line with the transformation plan of the British cosmetics brand aiming to strengthen its presence in the region.Today, The Body Shop has about 160 stores in Latin America, including franchises and own stores, with presence in Brazil, Chile and Mexico. Natura’s Retail Director, Paula Andrade will also lead the operations of The Body Shop in the region, using the existing structures of the two businesses. A General Manager will be named in Brazil, where most of the stores are concentrated, as well as in Chile and Mexico.In Latin America, the plan includes: the adaptation of the global portfolio to regional specificities, with a greater emphasis on the fragrance and gift categories; a review of the store network management; the adoption of new systems to make The Body Shop retail more competitive; and increased brand awareness. In addition, the group wants to optimize The Body Shop production costs by using the Natura production facilities.Natura’s retail operation also continues to expand, with 37 own stores in Brazil and nine in international markets. In the second quarter, there are plans to open eight more stores in Brazil.

  • Santander

Santander has offered to take full control of its Mexican business through a 2.6 billion euro (£2.24 billion) all-share deal as the Spanish bank chases potentially higher returns available from Latin America. The deal proposed will unwind Santander’s listing of 25 percent of the bank on the Mexican stock exchange in 2012. The move is part of efforts to focus more on emerging economies while cutting costs to counter squeezed margins in mature European markets.The Mexico deal will also bring Santander head to head with Spain’s second-largest bank BBVA, which makes about 40 percent of its earnings from Mexico.Mexico is a highly profitable market, where Santander has set a mid-term target of 19-21 percent for the underlying return on tangible equity.Santander expects the transaction to have a return on investment of approximately 14.5 percent, to be neutral on earnings per share and to contribute positively to the group’s core Tier-1 capital ratio.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • General Motors

General Motors has spent five years re-writing its playbook for making money in Latin America and the interior of China. Now, it’s show time for the first results of a project code-named GEM, for Global Emerging Market.The No. 1 U.S. automaker plans to unveil two small SUVs that will be part of a new family of sedans and SUVs the automaker forecasts will make up one in five of its global vehicle sales by 2023.This is just the opening salvo in a nearly US$5-billion bet by GM to sell up to 2 million technology-laden, modern-looking vehicles annually to consumers who today cannot afford GM vehicles designed for the United States, but may someday as their incomes rise.GM has finally found a way to make affordable vehicles in bulk for emerging markets, loaded with the technology that consumers want and still make a profit.The Chevrolet Tracker and the Buick Encore are the first tests of a new strategy for engineering vehicles to appeal to buyers in around 40 nations of the world’s middle class such as Brazil and Mexico.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • GM Chevrolet

General Motors has recently moved the local portion of its Chevrolet media business from Dentsu’s Carat to Publicis-owned Martin Retail Group, Adweek has reported. Martin Retail Group will handle media planning and buying duties for the brand’s regional dealers across the United States. Carat will remain global media agency of record for all GM brands.

 

 

  • Nintendo

Japanese gaming giant Nintendo has tapped Interpublic’s Initiative to handle its’ U.S. media business following a competitive review, AdAge first reported the news. Publicis Media’s Blue 449 was incumbent. Nintendo spent US$84 million on paid media in the U.S. in 2017 and just under US$36 million during the first nine months of 2018, according to Kantar Media.

 

 

 

 

  • Major League Soccer

Major League Soccer unveiled the newest iteration of its brand campaign, “Our Soccer,” highlighting the intersection of sports, culture and entertainment. The campaign features an anthem that expresses the unique experience of being an MLS fan and the growth of the soccer movement in North America. The most diverse sports league in the world, MLS places the spotlight on its star-studded, multi-cultural fan base by featuring multi-platinum Latin superstar Prince Royce.The campaign was produced by Cornerstone and The FADER, MLS’ creative agency of record. Spots were directed by acclaimed filmmaker Clayton Vomero.The spot was produced in English, Spanish, and Spanglish (a fusion of English and Spanish), French-Canadian (for MLS’ fans in Quebec) all reflective of MLS’ rich, multicultural fan base. The campaign will run on MLS partner networks including ESPN, FOX Sports, Univision, TSN and TVA Sports, and across international broadcast partner platforms, as well as the league’s own digital channels.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Los Altos Ranch Market

Phoenix leading Hispanic grocer Los Altos Ranch Market is planning to enter the Tucson market. Los Altos Ranch Market will occupy the former Fry’s store in the Placita del Rio shopping center, on the northeast corner of Irvington Road and Interstate 19.

 

 

 

  • Pancheros Mexican Grill

Pancheros Mexican Grill, a chain of fast casual Tex Mex restaurants in the United States serving Mexican-style cuisine, has appointed Boulder-Colorado-based Supply as its media agency-of-record following a review. Pancheros previously worked with J.W. Morton. The chain was founded in 1992 by Rodney Anderson when he opened two units: one in Iowa City, Iowa (near the University of Iowa campus), and one in East Lansing, Michigan (near the Michigan State University campus). There are currently 71 units throughout the country.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Amazon 

Amazon has launched a review of its global media planning and buying accountAdweek has reported. The review has invited media agencies to pitch for the business. The estimated US$1 billion-plus media services account includes North American and other markets worldwide. Incumbent IPG Mediabrands’ Initiative handles global media AOR, while WPP’s MEC handles U.S. digital media-buying.

 

 

  • Richemont

Luxury-goods giant Richemont has appointed WPP’s MediaCom to handle its US$400 million global media planning and buying business. Publicis Media agencies handled the account.Richemont brands include Montblanc, Piaget, Cartier and Alfred Dunhill.

 

 

  • General Motors

General Motors Brazil has chosen Dentsu Aegis Network to handle both traditional and digital media buying and planning duties in Brazil. The company’s retail account will continue to be handled by Publicis.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Ubisoft

Gaming giant Ubisoft has appointed IPG’S UM to handle media planning and buying duties in USA. UM office in San Francisco, where Ubisoft’s U.S. operations are based, will oversee the account. GroupM handles global media for Ubisoft and that relationship so far continues. Among Ubisoft’s gaming products are the Assassin’s Creed, Far Cry and Just Dance titles.

 

 

 

  • PHD Mexico

PHD, Omnicom Media Group’s (OMG) media agency, is opening a new office in Santa Fe, physically separating the operations of PHD from the rest of OMG. Julián Porras, CEO OMG Latin America, and local authorities like Riccardo Ferraris, and Manuel Arellano, Mexico’s CEO and CFO respectively and Jean Charles Cabrol, General Manager of PHD México, were all present in the opening. PHD is the media agency of well-known brands in Mexico such as Volkswagen Group, Ferrero, Bayer Laboratories, SC Johnson, HP and Bacardí, among others. PHD has around 4,000 employees in more than 80 offices worldwide.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Avianca

Avianca and Inmarsat announced the signing of an agreement that will allow travelers to enjoy the most advanced broadband technology onboard its aircraft.With this project, Avianca becomes the first airline in Latin America to make its aircraft available for the provision of GX Aviation, the new solution developed by Inmarsat to offer Wi-Fi to passengers and cabin crew during flights. GX Aviation is the first in-flight broadband solution from one operator with high-speed global coverage from a single operator, allowing Avianca’s passengers to browse the internet, stream videos, check social media and more during flights.A new in-flight connectivity experience that’s in a class of its own.GX Aviation will initially be available to all Avianca passengers on approximately 125 Airbus A320, A330 and Boeing 787 aircraft, with the potential for additional aircraft to be provisioned at a later date. Avianca’s GX-equipped aircraft are currently expected to be rolled out starting at the end of the year.Avianca is the commercial brand that identifies the Latin American passenger and cargo airlines integrated into Avianca Holdings S.A.

 

 

  • General Motors

General Motors announced the commencement of regular shipment of the sedan version of Chevrolet Beat from India to Latin American Markets. The production of the Beat sedan was started at GM India’s Talegaon facility from the 5th of June 2017 and earlier today the carmaker loaded a consignment of 1,200 Chevrolet Beat sedans for shipping to Latin America.Export of the Chevrolet Beat hatchback to Latin American markets commenced only a few months back, whereas the company has been shipping cars to Mexico since 2016.

 

  • Ritz-Carlton

The Ritz-Carlton hotel chain has decided to take luxury to the seas by launching its own cruise business. Marriott International Group’s Ritz-Carlton brand will offer high-end cruises on luxury yachts. It has called this new business, which will start with three yachts, The Ritz-Carlton Yacht Collection.The food onboard will be of the same high standard as the Ritz-Carlton restaurants around the world. Other amenities include a spa, a wine bar and a Panorama Lounge.The yachts will sail for seven to ten days in a variety of locations including the Mediterranean, the Caribbean, Northern Europe and Latin America. The aim is to visit ports which large cruise ships cannot access.Reservations open in May 2018. The first yacht is expected to set sail in the fourth quarter of 2019.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Barceló Hotel Group

Barceló Hotel Group, a global hospitality brand, began a plan in 2016 to renovate (partially or fully) 12 of its most important hotels in Latin America. Thanks to this US$110 million initiative, many of Barceló Hotel Group’s all-inclusive Latin American resorts have started the high season in the Caribbean with improved facilities. Additionally, Barceló Hotel Group introduced new, upgraded architecture to some properties, in order to better define brand standards and guest experiences. Of the 116 hotels that Barceló Hotel Group currently has in its portfolio, 41 are located in Latin America and the Caribbean. However, the importance of this division within the group is even more relevant, considering the majority of the Group’s rooms (33,905 rooms in Latin America and 15,587 rooms in the Caribbean) are in Latin American establishments.

  • Fatburger & Buffalo’s Express

Hollywood burger chain Fatburger and sister brand Buffalo’s Express are now available to Panamanian consumers as the brand has launched its first location in Latin America.The first unit is part of a master franchise development deal with Panaburger, S.A. in Panama, a food and beverage company responsible for introducing a variety of other international brands to the region. Panaburger has acquired the exclusive rights to develop Fatburger and Buffalo’s restaurants in Panama over the next few years.Committed to international expansion, Fatburger and Buffalo’s Cafe continues to bring their all-American dining experiences to new and unexplored territories throughout the world. To date, the burger and chicken brands have over 200 locations in 32 different countries.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

  • GM

cAj9N0Z0_400x400General Motors India has rolled out the first unit of its hatchback Beat, meant for export to Argentina, making the Latin American nation sixth major export market for the model.The first shipment will leave for Argentina next month. The company aims to export a total of 50,000 units of the model this year, over two-fold increase from last year.The new export market is a testimony to the company’s commitment to providing the highest quality standards to global customers.GM India already exports the left-hand drive Beat to countries like Mexico, Chile, Peru, Central American and Caribbean Countries (CAC), Uruguay and now Argentina.

  • Iberia

descargaSpanish airline Iberia will christen one of its newest planes “Puerto Rico” to celebrate this month’s resumption of direct flights from Madrid to San Juan.The return to the island coincides with the 70th anniversary of the launch of Iberia’s service between Europe and Latin America.The government of Puerto Rico has estimated that Iberia’s return will contribute roughly US$21 million a year to the island’s battered economy.

  • Aeropostale

descarga (5)Clothing and accessories retail chain Aeropostale Inc. has filed for Chapter 11 bankruptcy protection.The company says it plans to use US$160 million as “debtor in possession” loans to keep the business operating as it wends its way through the bankruptcy process.Aeropostale US 14 stores are part of a more than 700-store chain in the U.S., Canada and Puerto Rico. Licensees operate another 300 Aéropostale locations in the Middle East, Asia, Europe, and Latin America. The bankruptcy filing makes no mention of closing stories or firing employees.The filing follows a 2015 that was not kind to the retailer.Net sales for fiscal 2015 decreased 18 percent to US$1.507 billion, from US$1.839 billion in 2014. The company reported a net loss for fiscal 2015 of US$136.9 million.

  • GOL

descarga (4)GOL Linhas Aéreas Inteligentes S.A., a low-cost airline in Latin America, has announced the final phase of the comprehensive restructuring plan begun in mid-2015. This phase includes the restructuring of up to US$780mm of unsecured bonds issued in the international capital markets. GOL’s USD unsecured bondholders now have the opportunity to exchange their securities for new secured bonds at a premium to their current market value. The USD unsecured bonds are the last major group to be approached in GOL’s comprehensive financial restructuring.On May 3, 2016, GOL began the final component of its restructuring plan. This component, which is the restructuring of US$780 million of its outstanding USD bonds, is an important transaction for the Company. Furthermore, GOL reached an agreement with Smiles in which GOL will be able to make advance ticket sales, subject to the level of cash benefits generated by its restructuring, including the results of the Exchange Offer.

  • Nickelodeon Hotels & Resorts Punta Cana

bbbbRCI® welcomes Nickelodeon Hotels & Resorts Punta Cana, part of Karisma Hotel & Resorts, to its network of affiliated resorts. The entertainment property, which opens this month, is a five-star experiential resort designed to provide guests of all ages with luxury vacations that are anything but serious. At Nickelodeon Hotels & Resorts Punta Cana, RCI members can experience a family vacation without sacrificing luxury and relaxation. At the resort, RCI® subscribing members will be transported to the land of Nickelodeon filled with characters, themed adventures and plenty of chances to get ‘slimed.’ The heart of the resort is the Nickelodeon Village, where vacationers can explore the Aqua Nick™ Playground. The kids can also meet their favorite Nickelodeon.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Roberto Ricossa-Aruba Networks ::: Jonathan Halvorson – General Motors ::: Hernán Rodas,Mauricio Alfaro – Circulo de Creativos Paraguay ::: Santiago Cortés – Geometry Global Peru::: Gonzalo Ricca – Ogilvy Brasil  ::: William Harvey – VCCP  ::: Romina Perrone – 361 Argentina :::

Click here for previous Latam Changing Places editions

Roberto RicossaRoberto Ricossa was recently appointed as Managing Director – LATAM at Aruba Networks,a Sunnyvale, CA based network communications company. Ricossa previously worked as Worldwide Inside Sales Leader at Avaya.

Jonathan-HalvorsonJonathan Halvorson has joined General Motors as director of global media strategy and branded entertainment. He was most recently global client director at Starcom MediaVest. Halvorson replaces Jaime del Valle Sansierra who left in late-2014.

 

descargaHernán Rodas and Mauricio Alfaro are the new “Circulo de Creativos Paraguay” directors. Rodas and Alfaro were appointed president and vice president respectively,  until the end of 2016.

Prior to this appointment, Rodas was director of  Círculo de Creativos del Paraguay from 2013 to 2014, along with Oscar Vera.

Alfaro, current CEO of Lowe G Paraguay, worked as account director at Ojo de Pez for 4 years and then in 2012, he was appointed CEO at EMOTICOM.

SANTIAGO CORTESAfter leading projects for The Coca-Cola Company at Ogilvy Tokyo, Santiago Cortés returns to Latin America to lead the team of Geometry Global Peru. In this new role, he will be lead the entire team of the agency. Prior to this appointment, he worked at Ogilvy & Mather Colombia since 2006, as account director for Coca-Cola LATAM and in 2011, he was relocated in Ogilvy New York to lead the US Hispanic business of Coca-Cola.

riccaGonzalo Ricca is the new creative director of the San Pablo’s office of Ogilvy Brasil, after serving as Chief Creative Director at Don Buenos Aires for more than three years .He will be part of the team led by Aricio Fortes, creative vice president of the agency.

 

 

williamWilliam Harvey has joined VCCP as innovation lead. Based in London, his mission will be to bring emerging technologies to all customers and employees of VCCP. With this, he will seek to encourage the development of solutions that connect creativity and technology. He will also be the spokesman for VCCP at international level regarding innovation.

B_0oKr5XEAAbMZERomina Perrone has joined 361 Argentina to lead the planning team. Perrone began his professional career in the strategic planning team at Grey Buenos Aires. She also served as senior strategic planner at JWT Argentina, where he worked for brands like Ilolay, BERROCA, Halls, among others.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • General Motors

2015-GMC-Canyon-04-720x340The American multinational corporation General Motors is planning to target a number of buyers with its new mid-size pickup trucks Colorado and Canyon, specially the Hispanic Market. Carat is General Motors media buying and planning agency.According to Chevrolet Colorado marketing manager Tony Johnson, the company is also targeting wide-ranging vehicle segments with the new trucks, expecting to steal buyers from crossover SUVs and full-size trucks.The Colorado and Canyon’s main targets will be the similarly-sized but elderly Nissan Frontier and Toyota Tacoma. Both Colorado and Canyon trucks will go on sale in the fall. Two engines will be initially offered: a 200 horsepower 2.5-liter four-cylinder and a 305 horsepower 3.6-liter V6.

  • NESTLÉ® LA LECHERA®

134228NESTLÉ® LA LECHERA® , Sweetened Condensed Milk,  and Chef Pati Jinich, host of the PBS show Pati’s Mexican Table and author of the cookbook by the same name, have announced a partnership to provide new and traditional experiences to inspire Latina Moms through snacks, desserts, breakfasts and treats. Every month between August 2014 and July 2015, the brand will share an exclusive two-minute video of Jinich presenting a new recipe and what her personal inspiration was for developing it for her family. This and the remaining clips and recipes will be shared and promoted across La Lechera’s digital assets (LaLechera.com, Facebook, Twitter and soon-to-launch YouTube), and Jinich’s online platforms (including her blog, Facebook, Twitter, Instagram and Pinterest).As part of her partnership with La Lechera, DC-based Mexican chef Jinich will also make a series of online and offline appearances and incorporate La Lechera as a sponsor of the third season of Pati’s Mexican Table. The program will also be supported by digital and social media. Consumers and media are encouraged to follow along online via #LaLechera.

  • Coors Light

descarga (2)Coors Light is launching a new campaign. The new ads created by WPP agency Cavalry are expected to debut in mid-September. MillerCoors chief marketing officer Andy England gave few hints about the new advertising except that it would get “back to the basics of what we know works with Coors Light.” It is believed it will put more emphasis on the “refreshment” side of the “cold refreshment” equation. Recent ads have been overloaded with cold imagery, featuring so-called “explorers” retrieving Coors Light bottles, cans and pints from icy mountain peaks or underwater frozen caves.Below the “Scuba” commercial video:

https://www.youtube.com/watch?v=FUX0iJwxsM8

  •  Mayweather Promotions

descarga (1)Mayweather Promotions has announced that it will retain the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company. Pinta, which means “paint” in Spanish,  targets general market consumers in diverse communities, first-generation Hispanics nationwide, and U.S.-born, English-dominant and fully-acculturated Latinos. Pinta has offices in Miami, New York, and Los Angeles and will offer a wide array of services to reach this key audience through public relations, digital, social, research, grassroots, and experiential strategies. Their immediate responsibilities will be to assist with media outreach for two upcoming action packed events that are scheduled to take place in the near future.

  • Anheuser-Busch

descarga (3)Anheuser-Busch, American brewing and manufacturing subsidiary of Belgium-based AnheuserBusch InBev , will now import Montejo. The launch of Montejo marks the first import from Mexico to the United States by Anheuser-Busch.Montejo is brewed at Cerveceria Modelo S. de R.L. de C.V. in Tuxtepec, Oaxaca, Mexico. Anheuser-Busch efforts behind Montejo’s launch in California, New Mexico, Arizona and Texas include an integrated advertising and marketing campaign with Hispanic targeted radio, digital, print, experiential and outdoor advertising. Los Angeles, Houston and San Antonio residents will also catch a glimpse of one of Mexico City’s most iconic images – classic VW Beetle “vocho” taxicabs – delivering Montejo samples to legal-age adults during various local events and festivals.In Los Angeles, Montejo will sponsor the GRAMMY award-winning Los Tigres del Norte  – a norteño-style ensemble band based in California.

  • McDonald’s

mcdonalds-sponsored-hed-2014The fast food chain has been running a number of sponsored creative ads on Instagram promoting its Bacon Clubhouse Burger , which are aimed to target a millennial audience. McDonald’s picked Instagram to grab the attention of smartphone-toting youngsters. However , the ads are generating many negative comments from users who were upset at seeing McDonald’s ads in their news feeds, according to Adweek .McDonald’s has had similar experiences with promos it ran on Twitter. Instagram was looking to expand its advertising and draw more marketers in, but after this , the social net could have second thoughts about it.

  • Lamar

descarga (4)Lamar Advertising Co.’s has purchased Marco Outdoor Advertising, which owns over 150 signs around New Orleans, including six digital displays. The acquisition strengthens Lamar’s presence in the south, especially in the region’s metro areas. Terms of the deal were not disclosed.The Marco signs are concentrated along major roadways around New Orleans. Lamar has been making strategic acquisitions to extend its reach across the southern half of the U.S. Last August the company announced acquisitions across the Southwest and California, among them Empire Outdoor’s roadside billboards in Riverside, San Bernardino, and San Diego counties, as well as in the L.A. metro area and the Inland Empire region, extending to the Nevada and Arizona borders.

CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

What: General Motors is targeting a number of buyers with its new mid-size pickup trucks “Colorado and Canyon”, specially the Hispanic Market.
Why it matters: With the new Colorado and Canyon, which will go on sale next fall, GM expects to steal buyers from crossover SUVs and full-size trucks.

2015-GMC-Canyon-04-720x340The American multinational corporation General Motors is planning to target a number of buyers with its new mid-size pickup trucks Colorado and Canyon, specially the Hispanic Market. Carat is General Motors media buying and planning agency.

According to Chevrolet Colorado marketing manager Tony Johnson, the company is also targeting wide-ranging vehicle segments with the new trucks, expecting to steal buyers from crossover SUVs and full-size trucks.

“There are customers that can easily afford a fullsize pickup, both the price and operating cost, but it’s the wrong truck for them…They’re compromising and having trouble parking, or it doesn’t fit in their garage, or they live in a city and are trying to parallel park and can’t,” Johnson said to Wards Auto.

The Colorado and Canyon’s main targets will be the similarly-sized but elderly Nissan Frontier and Toyota Tacoma. But GM isn’t intimidated by the Tacoma’s stronghold in the segment.In this sense, Johnson noted that “it’s not often we get a launch like this where the segment is so dated that we can come in and leapfrog the competition.”

Both Colorado and Canyon trucks will go on sale in the fall. Two engines will be initially offered: a 200 horsepower 2.5-liter four-cylinder and a 305 horsepower 3.6-liter V6.