What: The challenge that newspapers and other print media face in Latin America to stay afloat through selling advertising. Why It Matters: Brands are increasingly
While demand side platforms continue to propagate across Latin America, major supply side platforms entering the region experience some resistance from publishers or at least are not fully understood by them. So, are Latin American publishers adopting SSP or not? Lorena Hure, a marketer expert in our editorial staff, explains on this article.
The Latin America media and advertising markets are almost ruled by huge TV budgets. In this context, non-linear TV properties (e.g. native digital properties as well as digital properties of magazines and newspapers ) have a tremendous opportunity to capture some of these TV advertising monies.