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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that’s also aware of consumer’s individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.
With only four weeks until Portada Miami 2018, the agenda for April 18-19 has been unveiled, and the speaker lineup couldn’t be more exciting. From the use of technology to the future of soccer, experts in marketing to Latin American consumers Ricardo Casco, Ricardo Arias Nath, Andrés Amezquita, José María Sanabria, and Jill Leccia will get together at the EAST hotel to discuss key knowledge about this market’s needs for the future— which is already here.
Jill Leccia, Global Platforms Marketing Director for Gatorade Latin America, PepsiCo is the latest Marketing Trailblazer to join #Portada17 in NYC on Sept. 13-14. Early bird pricing expires tomorrow Friday August 4! Leccia will be providing actionable experiential marketing insights about Gatorade’s 5V5 Youth Soccer Tournament, which is played annually in 16 countries.
Soccer’s popularity in the United States and the rest of the world has given rise to an alternative new business that has mushroomed in the last three years: soccer summer camps and soccer academies.
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.
A preview of a new study shows that TV is driving specific social conversations in terms of sentiment, engagements and affinities among March Madness audiences.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers