Perkins Miller, who previously led StubHub GM/Americas, has been named CEO of fan-driven platform Fandom. He will continue to be based in San Francisco.
Adam Bonnett, former Disney Channels Worldwide EVP of Original Programming, has been appointed Executive Producer, Mattel Television. Bonnett will be responsible for global episodic content development and production for live action and animation based on the company’s iconic brands.
Apple has announced that Deirdre O’Brien, who has worked for the company for three decades, is has been promoted to Senior Vice President of Retail + People, reporting to CEO Tim Cook. She will fill the role following the departure of Angela Ahrendts in April.
Brian Wieser is joining WPP PLC’s media-agency conglomerate GroupM as Global President of Business Intelligence. In his new role, Wieser will work closely with GroupM’s agencies and WPP’s broader network to provide insights to clients.
Amazon has named Rosalind Brewer, the current Chief Operating Officer of Starbucks, to its board. Brewer is only the second African-American woman to sit on the company’s board in its 25-year existence.
Lime announced the appointment of Duke Stump to the position of Chief Marketing Officer. As Lime’s first-ever CMO, Stump will focus on uniting global marketing teams and furthering Lime’s mission to redefine urban mobility.
GAP has tapped Alegra O’Hare as senior VP and CMO. O’Hare was most recently VP of global brand communications at Adidas Originals and Style.
Columbia Records has named Shahendra Ohneswere Senior Vice President, Content Development. In this newly created position Shahendra will be working closely with all departments to create multi-platform content strategies across Columbia’s artist, label and creative brand partnerships.
Gap Inc. has named Neil Fiske as president and chief executive officer. Fiske most recently served as CEO at Billabong International and prior to that, he held CEO roles at Eddie Bauer and Bath and Body Works.
Uber executive Bozoma Saint John is leaving the company to become chief marketing officer for media company Endeavor. Saint John joined Uber from Apple, where she was the head of global consumer marketing for Apple Music and iTunes.
Reebok has appointed Karen Reuther as global creative director. Reuther had a 12-year run at Nike that included serving as global creative director, where she headed up global design strategies for the brand.
Virginia Commonwealth University (VCU) Brandcenter has named Vann Graves executive director. Graves over his career led work on high-profile brands including Shell, American Airlines, Cigna, Lockheed Martin, Coca-Cola, MasterCard, the U.S. Army, AT&T, GE, M&Ms, Snickers, Visa and others.
Havas New York has been appointed new agency of record of energy giant Con Edison after a competitive review led by Joanne Davis Consulting. Havas will handle both creative and media duties for the company, which serves most residents of New York City and the surrounding area including Westchester, Orange and Rockland counties.WPP’s Possible handles digital for Con Ed. Con Ed is a privately owned company that spent US$6 million marketing budget in 2016, according to Kantar Media. Con Ed spent around US$7 million the previous year.
Southwest Airlines will conduct a media agency review after working with Dallas-based Camelot Strategic Marketing & Media for more than 30 years.Camelot resigned the business and will not to participate in the review. Southwest Airlines said it is working with Select Resources International to conduct the search and is expexted to make a selection by late September. Southwest Airlines spent US$203 million in measured media in the U.S. in 2016, according to Kantar Media.
Soccer United Marketing (SUM), Major League Soccer’s commercial arm, announced a multi-property sponsorship extension with AT&T. The agreement renews AT&T’s status as the Official Partner of Major League Soccer (MLS), U.S. Soccer and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team U.S. Tour.The multi-property sponsorship is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key events.AT&T will become the presenting sponsor of MLS’Decision Day, the final day of the regular season when every team plays at the exact same time. The result is the most intense and dramatic two hours of the MLS season as teams fight for playoff positions. This year’s Decision Day is Oct. 22. AT&T also has a strong presence across a number of promotional vehicles, including the AT&T Goal of the Week, Month, and Year voting platforms and The Movement presented by AT&T, an online MLSsoccer.com series that explores the growing soccer movement and culture in North America. AT&T has been a sponsor of MLS since 2009.
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Dietz & Watson
Philadelphia-based Dietz & Watson, an American manufacturer of delicatessen foods, has launched both a media and creative agency review. Search consultant Pile & Co. will manage the process. The company’s creative agency Allen & Gerritsen will not participate in the review. Philadephia-based MayoSeitz Media is the media agency incumbent. D&W spent US$12.4 million on ads in 2016, according to Kantar Media, up sharply from the US$7.7 million the firm spent in the prior year.
Clothing retail chain Gap has started a review to find an agency to handle its U.S. digital media buying and planning, Adweek’s Agency Spy reports. According to Kantar Media, the chain spent us$178 million on paid U.S. media last year and in first quarter that total was us$42 million. Gap does not publicize its media agency relationships.
French tire manufacturing Michelin has awarded Havas Media its global media business following a competitive pitch. Incumbent MediaCom participated in the review, AdWeek reported. Michelin spends and around US$100 million annually on ads globally and more than US$25 million in the U.S. Havas will handle media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.
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::: Coca-Cola – UM,Starcom Mediavest, Ogilvy&Mather ::: MEC- Mabe ::: McDonald´s/ Argentina ::: Gap – Lowe Ginkgo ::: Agency Made – Jose Cuervo Especial ::: “Siblings”/ Go-Gurt, General Mills :::
UM has displaced Publicis Groupe’s Starcom Mediavest as Coca-Cola’s main media agency. Starcom is still on the roster and a new addition is Ogilvy, which Coke wants to help with planning. Coke spends over US$400m in the US. Starcom, WPP’s MediaCom and Carat will still work on Coke business outside the US. In Mexico, MediaCom is in charge of buying and planning media for Coca Cola.
MEC, the media agency owned by WPP Group, has announced that its Argentinian subsidiary will work for Mabe. The multinational production, design and distribution of home appliances company has chosen the agency to develop its media strategy in time for the brand’s relaunching. Eric Caamaño, client service director of MEC, will lead the team that will work with the new client. Along with him, Valeria Guarrochena, director of MP&B; and Maria Cecilia Terrana, account director, will take care of developing strategic planning, negotiation and recruitment of media spaces for Mabe. Mabe joins the media agency portfolio brands like Toyota, Sony , Musimundo, Freddo, Energizer and Netflix, among others.
McDonald’s has launched a new collection of books with its Happy Meal to promote reading as a fun activity for kids. McDonald’s Happy Meal includes 6 options of illustrated books with classic tales and educational content to encourage the habit of reading in children. Each story also brings an stickers and a cardboard accessory to build the characters and continue creating histories in family. Through McDonald’s Happy Meal children will discover 4 classic tales known as Los hermanos Grimm, Verne, Quiroga e Hinojosa, and 2 educational content books, illustrated in a fun and engaging way.The titles are: : Rapunzel, 20.000 Leguas de Viaje Submarino, La Tortuga gigante, Las orejas de Urbano, Jugando con momias y pirámides and Jugando con castillos medievales. As a result of 2014 McDonald’s books programs and so far in 2015, more than 7,5 million have been already delivered throughout Latin America through the Happy Meal. The aim of this program is to foster in children an essential habit for self-education: reading. The company will launch monthly a different title in an Interactive Digital Book through its “McPlay” app, where children can discover and read more than 12 titles.
The renowned clothing store Gap has picked Lowe Ginkgo as its agency in Uruguay and Paraguay, to handle communication. The agency will provide communication services, creative campaigns, productions, digital channels and media management in the Uruguayan and Paraguayan markets. In the latter, Lowe Ginkgo has been working for almost a year. Gap has two stores in Uruguay and one in Paraguay.
José Cuervo Especial/ México
Agency Made, led by Yosu Arangüena and Cristian Rocha, has won the Jose Cuervo Especial tequila account. After two years working for Casa Cuervo with its Kraken and Boost products,the agency adds the flagship brand to its clients portfolio.Other clients are Fiat, Alfa Romeo, Kraken, Boost, Dormimundo, Playboy, Stabilo, Baby mundo and Museo de Memoria y Tolerancia.
“Siblings”/ Go-Gurt, General Mills
Bromley multicultural agency has released its latest commercial for the kids’ yogurt brand Go-Gurt, of General Mills, before closing its offices on July 31, after almost 34 years of publicity work. The effort was directed by Santiago Chaumont, of Madrefoca producer. ”Siblings” shows the fanciful confrontation between a giant teddy bear and a masked warrior, with imagination as the core of the message.