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Michael Schwimmer was appointed CEO of NuvoTV, the former SiTV, in August 2005. Yet it has been over the last two years when  the company he leads has produced the most news First with the rebranding, then with the involvement of Jennifer Lopez as a shareholder , and ealier this year with the announcement of the acquisition of Fuse Network. Portada caught up with Michael Schwimmer to ask him about the latest developments on the NuvoTV-Fuse integration and the centrality of the multicultural consumer to both NuvoTV and Fuse.

Michael Schwimmer, CEO, NuvoTVHow important is the multicultural consumer in the NuvoTV and Fuse offerings?
Michael Schwimmer, CEO NuvoTV:
“NUVOtv is focused on the modern Latino experience, while Fuse is all about music.  In each environment, multicultural consumers are at the epicenter.  Latinos are multicultural by their nature of their backgrounds and communities, and the modern music central to Fuse is similarly cross-cultural in its essence. We believe both networks, NUVOtv and Fuse, should deliver a largely multicultural experience in order to be relevant and successful.”

How do you think does the Multicultural Consumer impacts the behaviour of the overall consumer in the U.S.?
M.S.: “Young, multicultural consumers are trendsetters and a driving force behind pop culture and consumer behavior.  They are “cool”, early adopters of new technology and social media platforms.  And they are a force to be reckoned with.”

How has the integration and positioning of Fuse TV with NuvoTV been going, what has happened since the acquistion was announced last May?
JenniferLopez-HerLifeHerJourney-rectangle
M.S.: “Our acquisition of Fuse was finalized in July, and we have used the past few months to integrate the teams and evaluate our various options going forward.  We are more excited than ever about how these two networks can complement each other, and look forward to sharing our plans early next year.”

Young, multicultural consumers are trendsetters and a driving force behind pop culture and consumer behavior. 

Meet Michael Schwimmer at Portada’s Evolving America Summit at Digital Hollywood next Tuesday October 21 at the Ritz Carlton, Marina del Rey, Ca. Schwimmer, Horizon Media’s Zach Rosenberg, Starcom’s Monica Gadsby, Glam Media’s Jill Byron, Tribune Publishing Joseph Schiltz and the Agencia de Orci’s Roberto Orci, will be analyzing  the relentless “multiculturalization” of the U.S. and debate whether it is indispensable for marketing and entertainment decision makers to incorporate a Multicultural lens to be successful in U.S. Media, Entertainment and Advertising.

Our Third Quarter 2014 (Issue 55, Year 12) in Digital Magazine Format! Download it at the bottom of this page.

  • ARE YOU READY FOR DEVICE AGNOSTIC MARKETING? Consumers have gone multiscreen for years now. But are corporate marketing departments and media buying units ready? As importantly, do they have accurate data about cross-device usage and engagement?
  • MARKETER INTERVIEW: OLIVIER FRANCOIS, CMO, CHRYSLER: Chrysler’s Chief Marketer notes that his brands Jeep, Dodge, Ram Trucks and Fiat each have a strong presence among Hispanics and represent significant sales opportunities in key segments.
  • NEWS AND TRENDS: Multicultural and media planning firms fine-tune their offerings: NuvoTV buys Fuse, expands distribution network: Kraft’s programmatic push includes Hispanic: Quad buys Brown Printing …and more.
  • SOUNDING OFF: The gist of Thought Leadership Columns by
 Joe Kutchera, Mike Caprio and Ronald Bautista.
  • RESEARCH: Mobile Media: Google leads in combined browser and app audiences while Facebook has the most visited app.
  • OUR VIEW: Content Marketing, a boon for Hispanic advertising agencies.

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