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Reality Check, a qualitative marketing research and consumer insights consulting firm that serves Fortune 500 Brands, has expanded its global reach into the Latin American market. Managing Director Andrea Lima, formerly of MC15 Consultoria Treinamento e Pesquisa, will head up the LATAM headquarters in Miami to provide marketing research and consumer insights to clients in Argentina, Brazil, Chile, Mexico and Peru. Currently Reality Check has offices in New York City, London, St. Louis, Sydney, Louisville, Detroit, Denver, San Francisco, Seattle, and Chicago.Reality Check Consulting was founded in 1996 to help brands make connections with their consumers. The consumer research firm’s team of experienced brand marketers, insights strategists, and clinical psychologists go beyond traditional consumer research and analysis methods to uncover unique human insights that translate into transformative business opportunities for their Fortune 500 clients.
IPG Mediabrands, the media holding arm of Interpublic Group, has appointed Tim Ringel as Global President, Reprise. In this role, Ringel will lead the continued growth and expansion of the network’s full-service search and digital experience agency.Ringel will work in close partnership with Craig Ellis, EVP, Global Head of Operations, Reprise. Based in New York, he will report into Henry Tajer, Global CEO, and Chris Loll, Chief Operating Officer, NA, IPG Mediabrands.
Cruz Mujica Láinez and Pedro Panigazzi have joined agency FCB Buenos Aires as digital manager and content manager respectively.
Geometry Global Colombia announced the appointment of Paula Gaviria as digital VP. Gaviria recently served as VP of Pragma. The executive will be in charge of strengthening some accounts service strategies with digital assignments such as Mattel, Cotton USA, Shell, Daimler, UniAndes and Samsung, among others.
A+E Networks is expanding its global management team with the appointments of Patrick Vein and Edward Sabin as executive managing directors and co-heads of international.The pair will report to Sean Cohan, A+E Networks’ president of international and digital media.
Sabin, based in Los Angeles, will oversee activity in Latin America, Canada, Asia, Australia and New Zealand.
Vein will oversee the programming strategy and acquisitions for all A+E channels outside the U.S. as well as sales of A+E programming outside the U.S.
Canadian multi-national bank Scotiabank has made new appointments as part of its new digital strategy across several markets in North and Latin America. Scotiabank’s new appointees will aim to help the group improve its regional customer focus, thereby expanding its digital sales capabilities across its international footprint with an emphasis innovation.
The new appointments include Fuencis Gomez (Mexico), Peru (Luis Torres), Daniel Kennedy (Chile), and Marcelino Herrera Vegas (Colombia).
All five hires will be reporting to Shawn Rose, Scotiabank’s Executive Vice President (VP), Digital Banking.
RAPP Worldwide has appointed Marco Scognamiglio as global CEO. Scognamiglio previously served as acting CEO, following former CEO Alexei Orlov‘s resignation in June. Prior to being named acting CEO, the 17-year RAPP veteran spent over a year as president, EMEA and APAC, executive vice president, global clients.