A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Dos EquisDos Equis signed a deal with Intersport to become the title sponsor of the inaugural 3X3U National Championship. This new event pits 32 four-man teams representing every Division I college basketball conference against each other as part of a three day, 3-on-3 tournament. The Dos Equis 3X3U National Championship begins on March 30. The games will be streamed live on Twitter.
  • According to Universo, its Spanish-language broadcast of Eagles/Patriots Super Bowl LII averaged 543 thousand total viewers, BuzzFeedranking as the top Hispanic cable network during the telecast for Telemundo Deportes. Total viewership went up by 48% in comparison to Super Bowl XLIX in 2015, the last time the channel broadcast that game.
  • NBCUniversal and BuzzFeed launched Playfull on Facebook, a millennial parenting channel (target audience: 20-34). According to Pew Research Center, ¼ of all U.S.-Hispanics are millennial. Buzzfeed will create videos for Playfull, while NBCUni oversees ad sales and business partnerships. Marketing support will include ads during NBC’s Winter Olympics.

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  • NASCARBig Machine Vodka wants to become title partner for the Monster Energy NASCAR Cup Series event at Indianapolis Motor Speedway. The Big Machine Vodka 400 at the Brickyard will serve as the finale to the Cup Series regular season.
  • Disney CEO Bob Iger stated that ESPN’s OTT service will cost $4.99/month and launch this spring on Apple iOS, Android, and ChromeCast, for starters. The app will be completely new, with original content; personalized scores, highlights and news; live streaming of linear networks, and incremental hours of live programming. “If anything points to what the future of ESPN looks like,” said Iger, “it will be this app.” There are just over 46 million Hispanic mobile phone users and this number is expected to grow to 51 million by 2020, according to Think Now Research.
  • fuboTVfuboTV, in agreement with NBCUniversal, announced a multi-platform content offering for NBCUniversal’s coverage of the XXIII Olympic Winter Games from PyeongChang, South Korea, to run through Sunday, February 25. fuboTV has also launched a new feature, updating its Sports navigation bar to include a break-down of Olympic programming, sorted by sport, in order to help viewers find specific live events more easily.
  • Thursday Night Football has a new home after the NFL. FOX Sports announced that the franchise would shift from CBS/NBC to FOX, courtesy of a five-year deal valued at $3.3 billion. Contests will be simulcast on NFL Network and distributed in Spanish on FOX Deportes. With this deal, FOX Sports and the NFL will expand its digital rights, over digital platforms including mobile phones for the first time.

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

Major League Soccer extended its partnership with Southern New Hampshire University (SNHU) for three more years. SNHU will remain the official education partner of the league. This includes allowing all of the league’s players and coaches to pursue a degree online with the university in addition to supporting community-based initiatives.

fuboTVFuboTV, a streaming service geared toward sports fans, signed a deal with video ad-serving platform SpotX, to lead the programmatic monetization of the site’s content. SpotX will allow advertisers to target FuboTV viewers watching live video on demand by specific devices, languages or regions.

Major League Soccer streamed MLS SuperDraft 2018 presented by Adidas live on Twitter, on January 19. The live show serves as the official destination for comprehensive SuperDraft coverage, including first interviews with draft picks, and expert analysis from both MLSsoccer.com personalities and celebrity guests.

US Club Soccer announced Mike Cullina as Chairman of its Board of Directors, through February 28, 2021. He’ll be replacing Phil Wright, who held his position since 2003.

Mexican National Soccer Team supporter fan group “Pancho Villa’s Army” (PVA) has expanded its base and developed strong relationships with U.S. marketers in advance of the 2018 FIFA World Cup Russia. Keep reading.

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Bodog CanadaInternational online gaming brand Bodog has announced a seven-figure dollar deal to become a top-tier ‘master sponsor’ of the Copa do Brasil. This is Bodog’s first soccer-based marketing venture in the region. It follows agreements the online gambling site already has with Premier League clubs Arsenal and West Bromwich Albion.

Trophy TourVideo replays will be used at the World Cup for the first time, confirmed FIFA Chief Commercial Officer Philippe Le Floc’h.  Talks are underway with potential sponsor branding to appear when the technology is used. Replays could generate delays during the tournament’s games, this presents an opportunity for FIFA to brand up the segment on the global broadcast feed.

The global leg of the FIFA World Cup Trophy Tour by Coca-Cola kicked off with an official launch ceremony in London and plans to hit 91 cities, across 51 countries and six continents, inviting fans around the world to get #ReadyFor the 2018 FIFA World Cup. This is the fourth time in history that Coca-Cola and FIFA have partnered to bring the Trophy Tour to the world.

Nashville is “moving forward with its bid to be a host city” for the ’26 FIFA World Cup.

What: Streaming sports platform FuboTV secured US $55 million funding to a total of US $75.6M raised to date.
Why it matters: The startup is looking to use this investment to expand its channel lineup and improve its technology.

Led by venture-capital firm Northzone, FuboTV has managed to raise US $55 million with the participation from 21st Century Fox, Sky and Scripps Networks Interactive.

Going from a US $10 a month soccer package, the streaming platform currently sells a US $35 a month, which includes channels from Fox, NBCUniversal and A+E Networks but not Scripps, which owns HGTV and Food Network. But FuboTV is not alone in the market. At the moment the startup faces competition from bigger and more experienced companies such as Sling TV, PlayStation Vue, DirecTV Now, YouTube and Hulu LLC, all with similar prices.

This is not the first time Fox and Sky decide to support FuboTV’s project. Last year the broadcasters helped raise a US $15 million funding round, they most see something big in the 3-year-old company.

The company will be increasing its marketing spend and use the funding also to develop new products that are designed specifically for people watching sports matches and related content.

According to CEO David Gandler, the company will be increasing its marketing spend and use the funding also to develop new products that are designed specifically for people watching sports matches and related content.