Fans Falling in Love With MLB’s New Wave of Latino Stars. Will Brands Follow Suit?
12/20/2018
As brands look to grab the Hispanic audience via baseball, a young crop of players is ready to make big splashes into the 2020’s.
Francisco Lindor
On the Field and Off Cleveland’s Francisco Lindor’s Star Is Rising
07/30/2018
A crossover standout like Lindor, who has appeal not just to Latinos but to a wide variety of fans, can be what baseball needs as it struggles to market outside of die-hard fans, to younger audiences.