A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Posts Tagged ‘Fox’
Both Gerard Piqué and Alex Rodriguez have been in the news lately for bold and successful business ventures. These athletes are paving the way for other Latin and Hispanic athletes to recognize that they too can find financial success outside of their sport both during and after their playing days.
Video on demand keeps increasing its relevance throughout Latin America. After successfully launching its app in Argentina and Mexico, Fox will compete against Netflix and HBO in Brazil.
Ray Flores has become one of the most prominent broadcasters and ring announcers in MMA and boxing. He has set a high standard and serves as an outstanding role model for Latinos in the sports broadcasting word, particularly in combat sports.
Fox Sports will pay over US $3 billion to broadcast NFL’s “Thursday Night Football” for the next five years.
Streaming sports platform FuboTV secured $55 million funding to a total of $75.6M raised to date.
What are Latin American users’ favorite sports sites? What were the biggest trends between 2015 and 2016? What impact did the Olympic Games have on the consumption of sports content? The answers to these questions, according to comScore’s June 2015 and 2016 rankings.
Don’t miss what Diego Reck (FOX), John Mafoutsis (Viacom), Jeremy Piotraut (Teads.tv), Martín Frontini (Zoomin.TV) and Eugenia Denari (Google) tell us about media trends for 2016.
2015 LatAm Marketing Highlights According to Estée Lauder, Viacom, Starcom, L’Oreal, Zoomin.TV, 3M….
Content marketing, mobile marketing, multi-screen and programmatic buying were the biggest highlights of 2015. Here, we share the reflections of Denisse Guerra, Diego Reck, Martín Frontini, Eugenia Denari, Jeremy Piotraut, John Mafoutsis, Martin Jones, Carlos Espindola and Borja Beneyto.
Portada speaks with some of the key players in multicultural sports marketing to gather insights on their goals and priorities for 2016. Views and forecasts from leaders at Tecate, Amtrak, Elemento, TeamWorks Media, GLR, Fox and AC&M Group.
Alcatel Onetouch’s current Latin American campaign managed by Wikot is an interesting example of a panregional effort that combines Pay-TV, Outdoor and Online Video Advertising with content marketing/social media efforts. Let’s analyze the campaign.
FIFA Extends World Cup Rights for Telemundo and FOX to 2026, But Will Qatar 2022 be Played in Winter?
What: FIFA has decided to extend the TV rights to FOX Sports and Telemundo through until the 2026 FIFA World Cup. Both FOX and Telemundo already had the TV rights to the FIFA 2018 and 2022 World Cup tournaments, but FIFA today announced that the rights have been extended through 2026 for the US broadcasters, […]
What: MundoFox has new President. Veteran Media Executive Ibra Morales will head the U.S. Hispanic Broadcast Network . Why it matters: MundoFox is a joint venture between RCN and FIC and is challenging the position of Univision and Telemundo. Morales will report to the venture’s board. Fox International Channels (FIC) and the RCN Television Group (RCN) have announced the […]
In December we introduced the Portada Buzz Barometer for Advertisers. Today we are introducing the Portada Media Buzz Barometer. While there should be more than “buzz”, “buzz generation” can be very important for marketing and PR strategies. In this first release of our monthly analysis, Univision, Telemundo, Azteca America, ImpreMedia and EZ Target belong to the media companies with the most positive […]