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Foro México de Publicidad y Medios

MARKETER INTERVIEW: Volaris’ Ricardo Rivera on How Digital Marketing Should Be Reflected in a Company’s Organization

Volaris, the low-cost Mexican airline that has an important presence in the U.S. Hispanic market, is one of the pioneers in Mexican online marketing. Ricardo Rivera, Head of Marketing, Volaris (watch Video in Spanish), spoke to Portada about what he has learned in digital marketing and social marketing so far and what he recommends companies to do to keep up with the latest trends.

#PortadaMex in pics!

Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex) was held yesterday in the Hotel Presidente InterContinental in Mexico City. All the pictures below:

#PortadaMex discusses global trends in programmatic buying

Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), was held yesterday in the Hotel Presidente InterContinental in Mexico City, where over 100 marketing and advertising experts discussed global trends in mobile and programmatic buying.