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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Donald Chesnut has been named Chief Experience Officer by Mastercard. In this newly created role, he will lead a team to support the organization’s delivery of the best possible payment experience.

 

 

 

 

 

Fran Mires has been named VP of Creative Development by the Broadcast Management Group, based in Miami. She’ll open an office for the company, where she’ll be developing original broadcast, digital and OTT programming for networks and companies, focusing on the U.S. Hispanic and Latin America markets.

 

 

 

 

 

Chris Hirst, the chief executive of Havas in the UK, has been promoted to lead the organization’s creative global network. As CEO of Havas Creative, he will oversee an international staff of 8,500, working alongside Peter Mears, chief executive of Havas Media Group.

 

 

 

 

Ford has announced that Mandy Dean has been promoted to Marketing Director, UK.  She will be responsible for product and communication marketing for Ford GB, reporting to Andy Barrat, Ford’s chairman and Managing Director for the region. Dean first joined the company in 1995 and has filled various roles since.

 

 

 

 

Carlos Moreno is now Commercial Executive Vice President at GFR Media.

 

 

 

 

 

 

 

Univision has hired Rodrigo Stockebrand as VP of Digital Analytics and SEO. He’ll be based in Miami and report to Fernando Rodríguez, SVP of Sales, Operations and Development.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

 

 

  • Avocados From Mexico

Avocados From Mexico (AFM) is kicking off fall football season and gearing up for Hispanic Heritage Month with a targeted line-up of retail promotions, continuing to grow the category while encouraging avo-lovers to “Savor Every Moment” with complementary products for every occasion.The brand is making a stronger connection with shoppers at retail with the launch of its new communications platform, “Savor Every Moment.”   To celebrate the “Savor Every Moment” launch and highlight the fall football season, AFM returns with the “Tastiest Tailgate” program, in partnership with Lime-A-Rita®. The program aims to inspire fans to throw the tastiest, most original, crowd-pleasing tailgate and home-gate feasts with the ultimate go-to’s for any game day celebration: creamy AFM guacamole and an ice cold Lime-A-Rita®. Kicking off on September 16th, National Guacamole Day, Avocados From Mexico will be distributing approximately 700,000 coupons via Facebook to recognize the promotion period and to help encourage consumers to celebrate the holiday. Running through December 31st, the “Tastiest Tailgate” program offers 360° campaign support to increase sales, lift and inspire avocado consumption through store merchandising, consumer savings, in-store radio, digital support, and retail-specific programming.

  • Lexus

Lexus has released its´“A Product of Mastery”  national campaign for its seventh-generation ES luxury sedan. The campaign includes hero TV spot, “Stolen,” created by AOR Team One, and  another 30-second TV spot dubbed “Why Bother.” A series of three digital videos, which will run on paid social and digital this fall, focus on elements of the new ES. Walton Isaacson created original TV spots for black, Hispanic and LGBTQ audiences. IW Group handled the adaptions and translations of the general market creative to target Chinese, Korean, and Asian Indian segments via traditional and non-traditional media, including in-language paid search, streaming, and social, according to the automaker.The national TV spots will air during high-profile prime-time, cable, late night and sports programming. Digital elements include a homepage takeover on The Hollywood Reporter in conjunction with the Emmys, digital and app banners on Yahoo Sports, and segments on ESPN’s Fantasy Focus Football podcast, according to Mediapost. Print ads will run in high-end lifestyle and home design publications. Out-of-home will include high-profile video placements in Capital One Arena (Washington, D.C.) and Times Square.The campaign will run through Oct. 31.

https://youtu.be/P2_2E_k6UPQ

  • Ford

Ford Motor Company has awarded lead creative duties on its upcoming Fall brand campaign to Wieden + Kennedy, the company confirmed.This news comes as the automaker nears the end of a review that was launched in April and encompasses the most visible portions of its massive global advertising business. The review is still active and expected to close in the fourth quarter of 2018. Ford is not only one of the world’s largest advertisers, it is also the holding group’s biggest client.WPP has been Ford’s primary advertising partner for 75 years. The holding group later combined teams from JWT, Y&R, Wunderman, Ogilvy, MEC and Mindshare to create a dedicated Ford division called Team Detroit, which then became Global Team Blue(later GTB). It now maintains 49 offices around the world. GTB handles creative and media for Ford. The competitive review, which kicked off in April, does not include media but  creative, brand strategy, creative and design.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • Ulta Beauty

Ulta Beauty, one of the largest beauty retailer in the United States, has unveiled a new campaign, which includes a video featuring a diverse cast of different ages, ethnicities, sizes and genders and the tagline “The Possibilities Are Beautiful,” Ad Age reported. The effort replaces an “All Things Beauty, All in One Place” platform launched by the brand in 2015, and aims to redefine how beauty is portrayed.The campaign launches with 60-, 30- and 15-second national TV commercials and a 30-second Spanish-language version. Longer spots to run online will include a male makeup artist and male fashion designer. Featuring more realistic images of beauty is part of Ulta’s strategy to increase sales and continue to grow its loyalty membership base, which now numbers nearly 30 million and has helped the brand stand out, according to Ad Age. The latest campaign is Ulta’s first with McCann New York, which it selected for creative duties in November after a four-month review. The retailer tapped MullenLowe’s Mediahub for media, and previously worked with Mullen on creative. The company rolling out Spanish-language versions of the new spots might help win over Hispanic consumers, who are frequently under-served by marketers and over-index on cause-related purchases.

  • Beauty Pie

Beauty Pie, a beauty buyer’s club that sells luxury-made makeup for drugstore prices, has appointed The Beyond Collective agencies, Above+Beyond and Yonder Media, as the brand’s first creative and media AORs respectively following a competitive review. This account assignment will introduce Beauty Pie’s first traditional advertising both in the UK and the U.S. The media for the digital launch will be managed by Above+Beyond’s sister agency Yonder Media, run by Ed Cox formerly of Havas Media.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Geoff Edwards, co-creator of peace coalition Saturday Morning and formerly CAA Marketing co-head of creating, has joined R/GA as VP and executive creative director of Los Angeles to help it expand further into entertainment.

 

 

 

 

Monique Delarosa has been named VP of the newly created department of Marketing Science & Analytics at ALMA. She’ll focus on answering two basic questions for clients: “Why should I invest in multicultural marketing?” and “What is the return I’m getting from these investments?”.

 

 

 

 

After co-founding Adam & Eve with James Murphy, David Golding, and Jon Forsyth in 2008, Ben Priest has announced he will leave the company in June.

 

 

 

 

 

Advertising agency Momentum Worldwide has appointed Alistair Bryan to join the UK Board as Chief Operating Officer. He will be responsible for growth and efficiency, working with all the client teams and brands such as American Express, SAP, Microsoft, UPS and Premier League.
 

 

 

 

Virgin Holidays has hired Amber Kirby to lead its marketing team as marketing and customer experience director. Her main role is to achieve core business objectives, including improving the overall customer journey.

 

 

 

 

 

 

Raj Nair, president of Ford Motor Co. in North America, has left the automaker after complaints of “inappropriate behavior.”
 

 

 

 

McKinney hired Jasmine Dadlani as director of strategy in its New York office, joining a leadership team that includes New York CEO Joe Maglio, executive creative director Mike Pierantozzi and director, experiential marketing Michelle Son.
 

 

 

 

 

 

Resh Sidhu has returned to AKQA as creative director, joining the leadership team at its NY office. She spent the past two years at digital and visual effects company Framestore. Sidhu was creative director at AKQA London before jumping over to Framestore to become creative director of its virtual reality studio.

 

 

 

 

StandUnited.org, a petition platform service of Intermarkets, Inc., has announced that Stephanie Davari will join the team as senior sales executive. In this role, she will build upon existing relationships with campaigns and advocacy groups, as well as identify and engage new partnerships to drive growth.

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

For prior Sales Leads editions, click here. 

  • Telemundo & NBC Universo

Publicis Groupe-owned Spark Foundry has been appointed Agency of Record for NBC’s Universal’s Telemundo and NBC Universo following a formal review. Horizon Media was the incumbent for 11 years.Spark Foundry will handle strategic planning, activation and analytics responsibilities across all communications channels for both networks. The account will be handled out of Spark Foundry NYC office and will be led by Stephen Paez, senior VP, multicultural lead. In addition, Spark Foundry will be responsible for promoting Telemundo’s telenovela, super series, and reality programming formats. The shop will handle similar chores for NBC Universo.

 

  • Avocados from Mexico

Avocados from Mexico has placed its creative advertising business in review, according to Adweek. Avocados From Mexico media agency Havas Media will not be affected by this review.Avocados from Mexico spends US$20 million on paid media last year and US$12.6 million during the first 9 months of 2017, according to Kantar Media.

 

 

 

 

  • Toyota Motor North America

Toyota is returning to the 2018 Super Bowl like never before. For the first time in the company’s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and fourth quarter. Two spots will air from its first-ever global campaign, “Start Your Impossible,” which communicates the company’s shift to a mobility company and aims to inspire consumers to take their first step to unleash their potential. The third spot will air from its domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when unity is embraced.View the :60-second “Good Odds” and “Mobility Anthem” :30-second spot  or full-length version from Toyota’s “Start Your Impossible” Campaign or visit YouTube.com/Toyota. Toyota’s “One Team” spot from the “Let’s Go Places” campaign will first premiere the morning of Saturday, February 3.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Ford 

Global auto giant Ford is said to be reviewing its future marketing plans and evaluating its relationship with agency holding company WPP, Ad Age reports. WPP’s dedicated unit Global Team Blue handles most of the automaker’s global advertising. Ad Age interviewed new Ford Motor global chief marketing officer Kumar Galhotra, who says he wants the brand to build up its trust with the consumer. It is still uncertain whether WPP will remain as Ford’s agency or the firm is planning to work with other agency holding companies.

 

 

 

  • Goya Foods

Goya Foods, America’s largest Hispanic-owned food company, launches its Real-Life Chefs Sweepstakes for a chance to win a five-day chef boot camp experience at The Culinary Institute of America (CIA) in Napa Valley, California.Two grand prize winners, each with a guest, will receive a seven-day/six-night trip, including five days of boot camp cooking classes with professional chef instructors at the CIA, round-trip travel, hotel accommodations, a dinner for two at a CIA restaurant, an official CIA chef’s uniform, a chef’s kitchen tools and knives kit and $1,000 to cover additional costs, all provided by Goya Foods. In addition, Goya will roll out a series of 24 short cooking videos featuring tips, tricks and hacks, and delicious recipe ideas, from professional chefs at the CIA.Users must visit goya.com/procheftips from January 22 through March 31, 2018. Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean Islands, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

Check out our new roundup for brand marketers, where you’ll find the most relevant new insights and research published over the last week.  If you’re trying to keep up, consider this your one-stop shop.

Google, Apple, Microsoft, Amazon and Facebook took the top 5 places in the ‘2017 BrandZ Top 100 Most Valuable Global Brands’ ranking released by WPP and Kantar Millward Brown.

Toyota came in first on the list of the world’s most valuable automakers by overall brand value. BMW took second place.

Marketing Week has released its 100 Disruptive Brands 2017 list.

Twitter and IPG Media Lab conducted a study on the success of paid video ads appearing in users’ feeds. “The Art of the Takeover: Optimizing What Consumers See First” and found that First View — promoted videos that run at the top of users’ time lines — are more effective than “standard view” ads that appear throughout the same feeds.

According to One Click Retail’s research, Amazon‘s consumer product sales in the health and personal care, baby and grocery segments saw double-digit growth in the first quarter 2017, while the overall global health and personal care markets declined 1% and the grocery market declined 10%.Research from Cambridge Analytica, looked at brand preferences by Americans across a wide array of categories, finding that Ford (

Research from Cambridge Analytica, looked at brand preferences by Americans across a wide array of categories, finding that Ford was the most popular auto brand, followed by GM. Men prefer BMW, followed by Ford. Ford is the most desired brand for couples without children and Millennials.

A survey by Ipsos found that 25% of Americans said they had stopped using a brand’s goods or services in the previous three months because of protests, boycotts or the brand’s perceived political leanings.

In the study “Trade Marketing in Transition” from Criteo and Kantar Millward Brown, 50% of respondents rated online sales as “disruptive to hugely disruptive” to their industry. Other worries were Amazon setting prices (29%), conflicts between brand and retail sites (28%), and the complexity of process (27%).

Kantar Media also found the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. 

By 2021, business-to-business ecommerce will reach $1.2 trillion in the U.S., or 13 percent of the space according to Forrester Research said.

Create & Cultivate and marketing research agency Buzz MG surveyed more than 400 millennial females about their jobs, finances and social habits, and found that 51 percent believed that LinkedIn had been the most beneficial social platform for their careers.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Hertz’s

PROG 2 (2)WPP’s MEC is car rental company Hertz new media agency of record in the US, Canada and Latin America. MEC will replace incumbent agency Florida-based FKQ Advertising.The win follows a “media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one agency,” according to MEC.In 2015, the company reported total advertising costs of US$170 million.

  • Coca Cola

Coca Cola is activating the 2016 Rio Olympic #ThatsGold Campaign. Broadcasters NBC and Telemundo are featuring #ThatsGold throughout the Games. Digitally #ThatsGold will be threaded throughout the NBC Olympics website featuring live updates from Rio. All this, will be supported by OOH, Cinema, and Retail activation. The campaign will also be social in nature, featuring a series of three video vignettes, produced in partnership with NBC, that focus on some of the happiest and most triumphant moments enjoyed by athletes. (READ our Interview with Melissa Palacios, Associate Brand Manager, Coca-Cola Brand Team, Adult Consumer Segments)

  • Toyota

Toyota continues to celebrate the Corolla’s 50th anniversary across the U.S., and is made a stop at the 2016 “Celebrando Latinas” conference taking place August 6, 2016, at the Hilton San Diego Bayfront in San Diego, California. Toyota is a proud sponsor of the sixth annual conference, which is the nation’s largest Latina-focused event conducted entirely in Spanish. Toyota’s participation will come to life via its Recorriendo Historias themed interactive booth where passersby are encouraged to draw their favorite road trip memories on a canvas-wrapped Corolla, then share their stories, photos and videos on social media for the chance to win prizes.)

  • Harley-Davidson

5PbTWa3G_400x400Harley-Davidson has selected a customized team from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account.The team is Headquartered in Detroit, with regional hubs in New York, London and Singapore.The newly-created Team Ignite is comprised of creative and strategic resources drawn from a range of IPG agencies. The partnership will also be executed across Harley’s top 12 country markets, which includes the U.S., Brazil, France, DACH region (Germany, Austria, Switzerland), Italy, UK, Australia, India, Japan and China. Publicis Groupe’s Starcom and Digitas are also no longer on Harley’s agency roster.

  • Ford

fkzXsoN__400x400Ford Motor Company is launching its most aggressive Snapchat ad campaign to-date, centered around the 2016 Olympic Games in Rio de Janeiro, Brazil. However, Ford is not being an official sponsor and is not permitted to use any of the Olympic Committee’s protected phrases.According to Automotive News, the campaign will feature the 2017 Ford Escape crossover , and will consist of more than thirty 10-second Snap ads. The spots will be unmistakably Olympic-themed, without encroaching upon the Committee’s restrictions. The campaign will be an extension of Ford’s recent string of Escape ads which feature the phrase: “Life is a Sport. We are the Utility.”Automotive News reports that Ford is being so cautious with regard to the US Olympic Committee’s list of protected phrases that Digital Marketing Manager Lisa Schoder didn’t so much as use the word “Olympic” at any point during a recent interview. The automaker is being very mindful of What is happening in culture to identify opportunities that align with its brand promise, says Lisa Schoder. Broadcast and digital launch Aug. 5 and will be joined by a Snapchat lens, launching Aug. 13. This is the first time Ford has ever purchased a sponsored lens, according to Mediapost.  For 24 hours, Ford’s lens will enable U.S. Snapchat users to paint their face in a red, white and blue design and activate a confetti shower.On Twitter, Ford will share more than 200+ pieces of real-time content based on its SUV brand personality, using emojis and GIFs tied to different sports over the duration of the competition using the @Ford handle.

  • Henry’s Hard Soda

descarga (6)Following a strong launch at the beginning of the year, MillerCoors is expanding its Henry’s Hard Soda offerings to include Henry’s Hard Cherry Cola. Now available on shelves nationwide, Henry’s Hard Cherry Cola joins the rest of the Henry’s family of flavors, Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.The brand is supported with a national, Gen-X targeted marketing campaign that kicked off in January 2016 and features adults who have grown up, but have not grown old. The campaign includes TV, digital media, social media, billboards and point-of-sale marketing.Fans can share how they #LiveHardish by following @HenrysHardSoda on FacebookTwitter and Instagram.Henry’s Hard Soda is available nationwide at most grocery, liquor and convenience stores in 6-pack 12-ounce bottles and 16-ounce single cans. For specific retail locations, visit the product locator at HenrysHardSoda.com/locator.

  • Honda

Honda is introducing a new integrated marketing campaign to promote the completely redesigned 2017 Honda Ridgeline, now available in dealerships nationwide, featuring creative from the Academy-award nominated stop-motion artist PES. Launching online as a sneak peek ahead of its official debut during the Summer Games in Rio, the multi-channel campaign is led by a new 60-second TV spot, “The Power of Ridgeline,” that showcases the versatility and comfort of the all-new Honda pickup truck.The new campaign features a strong experiential presence, as well as print and out of home media activations, social media programming, digital media and original content that showcases some of the pickup’s most unique features..Honda also has launched a new Hispanic marketing campaign that debuted with the Ridgeline’s official sponsorship of the Univision Deportes’ broadcast of “Campeón de Campeones,” the emblematic Mexican soccer championship match between the winners of the two most recent Liga MX seasons that took place in Los Angeles and aired on Univision. A new Ridgeline Hispanic TV spot, “NO ES NADA” debuted during “Campeón de Campeones,” featuring the all-new Ridgeline as a ‘mid-size truck with a big-sized heart.’ National media will run on network cable, broadcast, and online video within top-rated programming and fall premieres. To create greater impact at launch, the Ridgeline campaign will include portal homepage takeovers, such as on Yahoo! and MSN.

https://youtu.be/hiIa1d5qs48

 

 

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We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
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Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Starbucks ::: “Vacaciones” by ATMA ::: Mexico/ Ford, Toyota, Kia ::: WPP’s Geometry Global ::: Smurfit Kappa :::

  • Starbucks

ALcBvCnr_400x400Starbucks Corp.  will add a new coffee drink to the menu starting Jan. 5. The Latte Macchiato will be made of steamed and aerated whole milk poured over espresso shots and will be available in the U.S., Canada and select stores in Latin America. The drink will be part of the company’s core espresso drink menu, which also includes the Flat White, cappuccino and the Doppio, which is two shots of espresso straight. Other items being added to the company’s offerings include Guatemala Casi Cielo whole bean coffee, Teavana shaken iced peach green tea lemonade, and a number of food items, like Italian-style ham and spicy salami sandwiches, almond croissants, and a Vermont maple walnut muffin.

  •  “Vacaciones” by ATMA

descarga (2)Appliances brand ATMA has released its latest campaign that aimed to enjoy the most beautiful time of the day: the time we spend at home. The brand understands that women are no longer housewives, but women who love their home and now they can enjoy it without having to work so hard. The campaign can be seen in ATMA’S different platforms such as Facebook, Twitter, Instagram and its site: http://www.atma.com.ar website. The campaign  consists of four spots and was produced locally by the agency FCB.

 

 

  • Mexico/ Ford, Toyota, Kia 

descarga (3)In 2015, Car industry in Mexico became one of the main drivers of its economy mexicana. Towards the end of this year, that industry will be considered the engine of domestic manufacturing and will account for  3.0% of GDP.

Ford has announced this year an investment of US$ 2.5 billion dollars to increase its production capacity in transmissions and engines in Mexico.These investments will go to building a new transmission plant in Guanajuato, with a production capacity of up to 800,000 units annually. In addition to investing in expanding its plant in Chihuahua and building a new engine plant in that same state, to have a production capacity of up to one million engines annually.

Japan’s Toyota has announced an investment of one million dollars in a new plant in Guanajuato in April aimed at producing the Corolla model,  in view of manufacturing 200,000 units per year and create two thousand new job positions.

In addition, Kia is the first Korean automaker to come to Mexico after concluding the construction of its plant in Fisheries, Nuevo Leon and contemplating to begin its production in 2016.

  • WPP’s Geometry Global

BdcFDuIb_400x400WPP’s brand activation agency Geometry Global has acquired Mexican CRM agency Cacto Arte e Ideas S.A., which is based in Mexico City. Cacto’s unaudited gross revenues for 2015 will be close to $30 million Mexican pesos (about US$1.7 million at today’s exchange rate) with gross assets of nearly MXP $27 million (US$1.6 million).Cacto specializes in creating CRM programs for international companies in the automotive and pharmaceutical categories. Founded in 2007, Cacto employs 40 people.

 

  • Smurfit Kappa

YJbxeXsz_400x400Dublin-headquartered packaging group Smurfit Kappa has acquired two Brazilian-based firms for €186m. (approximately US$ 200 million). The two privately-owned businesses, INPA and Paema, combined operate three recycled containerboard mills with a total capacity of 210,000 tonnes, along with four corrugated facilities servicing the Northeast of Brazil, through the Rio and Sao Paulo regions and the south of the country.The combined business employs over 1,700 people and the Group expects to generate synergies of around €6m to be delivered by the end of 2017, primarily through operational improvements and supply chain optimisation as the businesses are integrated.The deal extends Smurfit Kappa’s reach to the entire South American continent and further advances the company’s desire to build its platform in the Americas.The transaction was completed at the end of December 2015 and will be immediately earnings accretive.

What: Azteca America has joined forces with Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150.“Fuerza Ford”, launching  yesterday July 7, features boxers and experts and will run for ten weeks, with a new video released each week.
Why it matters: Ford used to have a partnership with AOL Latino as well as with other pure digital players. The new partnership with Azteca shows how originally pure TV players are expanding their digital presence to engage brands.

fford_logo_500Azteca America has announced it has joined forces with client partner Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150. The original Spanish-language web series, launching July 7, features notable amateur boxers and experts and will run for ten weeks, with a new video released each week.

“Fuerza Ford” introduces viewers and boxing enthusiasts to Mexican boxers Giselle Leal, Edgar Juárez Calzada and Michel de la Vega Esparza Oteo. The pro boxers will offer viewers expert boxing tips, provide an inside look to their lifestyles, and show how their determination, passion and hard work echoes the spirit of a Ford owner.

Azteca will host the videos on a dedicated “Fuerza Ford” branded hub at http://us.azteca.com/fuerzaford as well as on its Facebook and Twitter social media platforms to connect with wider audiences across several age demographics. View the series promo here.

“Ford is a leader in content marketing for U.S. Latinos, which is why we’re so honored to work together on the ‘Fuerza Ford’ boxing video campaign,” said Court Stroud, Executive Vice President, Network Sales and Digital, Azteca America. “Given that Azteca produces more hours of video content than any other U.S. Hispanic television network, storytelling is in our D.N.A. We are a natural fit for brands looking for high quality, digital-first content.”

Ford has been the exclusive television automotive sponsor for “Box Azteca” since 2010.

“Ford Motor Company is proud to partner with Azteca TV to create a unique co-branded online hub as a source for Hispanic boxing lovers and newcomers alike to come and enjoy extended content beyond the matches in the ring – something we know the audience is passionate about,” added David Rodriguez, Multicultural Marketing Manager, Ford. “The Ford-branded boxing tutorial series is a great opportunity to further expose viewers to the 2015 Ford F-150 and showcase the toughness, technology and versatility the truck has to offer.”

Ford has been the exclusive television automotive sponsor for “Box Azteca” since 2010.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Mondelez ::: Ford ::: Dunkin’ Donuts ::: ZUMEX® Group ::: Hot Pockets® ::: Ferrero R. ::: Hot Pockets® :::

Click here for prior Latam Sales Leads issues

  • Mondelez

6D3DK65E_400x400Mondelez has launched a review of its global media buying and planning business in a move to consolidate its roster, according to reports.The agencies competing for the global account are the brand’s two incumbent global media agency networks, Starcom MediaVest Group and Dentsu Aegis Media, according to Ad Age. The two regional incumbent agencies – PHD for the UK and Madison in India – have not been invited to take part in the review.Mondelez, which owns brands such as Oreo, Belvita, Cabury Dairy Milk and Trident, spent an estimated US$1.7bn on global media in 2013.The review is expected to finish by early autumn, with the appointments becoming effective at the beginning of January 2016.

 

  • Ford

5QdIRp9T_reasonably_smallUnder Sebastian Castañeda creative direction, Blue Hive has introduced three new spots for Ford Argentina with the latest technological advances in the automotive industry. The spots aired during the  Campions League final, between Barcelona and Juventus on Saturday. The campaign consists of five spots.

 

 

  • Dunkin’ Donuts

aWjYe13J_400x400NCR Corporation, leader in consumer transaction technologies, has announced that Dunkin’ Donuts has opened its first site in Brazil using NCR restaurant technology and cloud solutions. NCR’s solutions will help the Brazilian location, which is operated by OLH Group to engage consumers more effectively and operate with greater efficiency.With a new style, the chain arrives to Brasília and the neighboring Goiás state with an expanded menu adapted to local tastes. The restaurant chain chose NCR solutions to more easily manage daily transactions and gain insights about store performance. Using NCR’s Aloha point-of-sale software, Dunkin’ Donuts will be able to process its orders and payments in the easiest, fastest way possible, increase speed of service, and improve its operating efficiency. Each new item or price change on the menu is automatically synchronized, simplifying management’s daily work.

  • ZUMEX® Group

CGpNnYOXAAAu-_pZUMEX® Group, a worldwide leader in developing innovative technology for juice, is looking to awaken the passion for natural juices and green smoothies through its platforms on Facebook, Twitter, Pinterest and Instagram with its new “Refresh your world” campaign, which promotes changes in eating habits.ZUMEX® Group, a world leader in designing and manufacturing innovative solutions for squeezed fruits and vegetables, has presence in more than 80 countries through an extensive network of distributors and its four own offices (US, Mexico, UK and France), which give support to the plant, located in Spain (Moncada-Valencia).

  • Hot Pockets®

descargaHot Pockets® sandwichs fans can now enjoy their favorite flavors packaged in bite-sized and in 7 varieties. Hot Pockets® snack and breakfast are available in all Walmart stores from June 2015.

 

  • Ferrero

vwaSocPf_400x400Italian confectioner Ferrero has appointed PHD for its media duties in emerging markets.The appointment follows a six-month review that included five agencies. Mindshare was the main incumbent on the account, while ZenithOptimedia held the business in the Middle East.In 2014, Omnicom Media Group assumed the brand’s global media buying and planning business in markets including Australia, the UK, the US, and Russia.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for prior Latam Sales Leads issues

 ::: VoixStar Telecom ::: Visa ::: Bacardi ::: Etihad Airways  ::: Ford ::: Heinz :::

  • VoixStar Telecom / Global

logoVoixStar Telecom is set to start operations by this coming summer, with headquarters in Florida and operations in 2 other countries.With full mobile service, VoixStar will be a 360 Solutions Telecom, offering mobile, VOIP services, no PIN prepaid long distance and reloads or top-up for any mobile company in the world.VoixStar will start operations in a MVNE, offering full mobile LTE service in the U.S and 4G in Mexico and Colombia.VoixStar Mexico is also set to start operations at the same time as the U.S. this coming summer. VoixStar appointed Israel Iturbide as President of VoixStar Mexico with headquarters in Mexico City.In Colombia, VoixStar is schedule to launch their operations in the city of Cali. www.voixstar.com

  • Visa/ Global

2a-H3Slp_400x400Visa has begun a global media agency review for the first time in over seven years.Omnicom’s OMD retained its U.S. account and added more international business during the last review.

 

 

  • Bacardi/ Global

PysfgttC_400x400Bacardi has announced that it is aligning all advertising, media and digital business for its major brands with BBDO Worldwide and OMD Worldwide, both part of the Omnicom Group.The business was previously divided between 700 agencies and has a total media spending of over US$175m, according to Ad Week. WPP, Leo Burnett, and McCann Erickson were some of the agencies that worked on the business.The Bacardi portfolio includes brands such as Bacardi Rum, Martini, Bombay Sapphire, Grey Goose, and William Lawson’s.BBDO will be responsible for creative and strategic development of all advertising for the main Bacardi brands. OMD will lead on the planning and buying across social, digital and media platforms.

  • Etihad Airways/ Global

AtBTnkRT_400x400Etihad Airways is calling a review of its global media planning and buying account. The review is to cover Etihad Airways as well as its partner airlines, including Air Serbia, Airberlin and Alitalia, according to reports. MediaCom, the incumbent on the account, will be participating in the review. A decision is expected to be completed by the end of May. MediaCom has held the business since January 2012 and currently handles ATL media planning and buying for Etihad. DigitalLBi handles digital media strategy, search and affiliate marketing and will not be affected by the review.M&C Saatchi holds the creative account, which will also remain unaffected.

  • Ford/ Mexico

pnltV_vX_400x400Ford is plannng to invest US$2.5 billion to build new engines and transmissions in Mexico and will eventually hire an additional 3,800 workers in a move that underscores a movement of automotive investment south from Canada and the U.S. The company will invest: US$1.1 billion to build a new engine plant within its plant in Chihuahua, Mexico, to build new gasoline engines. US$200 million to expand its four-cylinder and diesel engine capacity at the Chihuahua plant and add 500 jobs. US $1.3 billion to build a new transmission plant within its plant in Guanajuato, Mexico, to build new transmissions and add 2,000 jobs there. Over the past 20 years, as Mexico’s automotive industry has matured, automakers have begun to favor the country’s lower labor costs, the high-quality cars they have been able to produce there, its free trade agreements and the robust transportation that makes it easy to export cars and trucks.

  • Heinz/ Global

hh9vaBxz_400x400Heinz is launching a new reformulated Heinz mustard that the marketer plans to distribute widely. A new campaign by David, seeks to leverage the brand’s ketchup strength using the tagline “Ketchup’s Got a New Mustard.“The launch comes nearly two years after Heinz was acquired by 3G Capital and Berkshire Hathaway. Heinz last month announced a merger with Kraft Foods Group in a deal that was also orchestrated by 3G and Berkshire.WPP-owned David was founded in 2011 by Latin American Ogilvy execs. Cramer-Krasselt would remain the agency for Heinz ketchup.Measured media on Heinz-branded ketchup and condiments increased from US $2.3 million in 2013 to US $15.7 million in 2014, according to Kantar Media.The company declined to detail spending plans for the mustard launch, but said it would get significant support.

What: The automaker Ford has announced the arrival of Ford 2015 F-150 with Ford’s most comprehensive truck marketing campaign ever across a variety of platforms.
Why it matters: The effort includes three national TV commercials, a webisode content for digital and mobile devices, radio and music tie-in. There is also a separate campaign for the Hispanic-market both in  English and Spanish.

descargaAs the Ford 2015 F-150 truck is coming out the automaker has announced its arrival with Ford’s most comprehensive truck marketing campaign ever across a variety of platforms.

The campaign focuses mainly on the new F-150’s features including the light-weight aluminum body and 11 class-exclusive innovations, such as its 360-degree camera, LED lights and remote tailgate release. The campaign launched last week with television commercials during the first-ever college football playoff for NCAA Division I teams.

There are also sponsorship components around Professional Bull Riding, NASCAR, Future Farmers of America, and country music, with mobile across all platforms.

TV efforts include three spots: “Forward March” is a 60-second anthem spot that introduces the world to the Future of Tough and the all-new F-150. The second spot, “What’s Next,” lists innovations available only for F-150 customers, from the remote tailgate release to LED headlamps and spotlights to a 360-degree camera system that helps the driver see what’s around tight job sites or trails.Finally, “Move It” shows the F-150 towing a variety of heavy items, utilizing its 12,200 pounds (5,534 kg) towing rating.

In addition to the TV campaign , the effort includes radio and a country music tie-in, pretty much the cultural ground of the pickup truck demographic. There is also a separate campaign for the other truck demo, and the fastest-growing one: Hispanic truck owners.

According to Chantel Lenard, U.S. marketing director for Ford, the Hispanic-market ads will be in both English and Spanish. “We are fortunate that F-150 has been the best-selling truck for 37 years, so great from a geographic and customer base, but we see a growing base in the Hispanic market, so we will have unique creative.” The Fox media buy includes Fox Deportes and MundoFox.

We see a growing base in the Hispanic market, so we will have unique creative.

The Ford team has produced a digital video series called “F-150 Tough Science,” as part of the pro-sports tie-in for mobile devices. It features ESPN “Sport Science” creator John Brenkus, who looks more deeply at the technology, including the military-grade aluminum-alloy body and high-strength steel frame. There is also pre-game content documenting former New York Giants player and “Good Morning America” host Michael Strahan’s visit to the Ford truck plant (with Fox Sports’ robot Cleatus).

Lenard  pointed out that pre-launch video content on the truck has already gotten some 58 million views, and over 750,000 consumers have configured the truck online, “The challenge is to show all the consumer benefits you can gain. When you think lightweight, you think fuel efficiency, but there’s so much more to talk about with aluminum, in terms of best-in-class. When we take the weight out, we put capability in. We know that the strongest consumer needs are durability and capability.”

Ford and FOX Network Group are working together to promote F-150 across the network’s news, sports and Hispanic platforms, including Fox Deportes and MundoFox.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Sprint

Sprint has selected Deutsch LA as its new Agency of Record. The review focused on TV creative advertising, which has been handled recently by Figliulo & Partners, which was awarded the assignment late last year. Starcom MediaVest Group continues to handle media and sibling agency DigitasLBi remains the company’s digital agency. (Read our interview published today with Kymber Umaña, Hispanic Marketing Director at Sprint.)

  • TOMMY HILFIGER

descarga (6)The Tommy Hilfiger Group, which is wholly owned by PVH Corp., has announces that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.The campaign imagery will be photographed in early 2015 in Spain and it will break globally in fall 2015 with dedicated print, online, and out-of-home media placements worldwide. To further support the global initiative and collaboration, Nadal will attend exclusiveTommy Hilfiger launch events in North America, Europe and Asia.

 

  • Tampico

descarga (7)Beverages Tampico has selected Macias Advertising and Roar Media in the U.S, including General, Total and Hispanic markets. Macias will be handling all of their creative work including brand and content development and Roar Media will be their Digital Media and PR agency. Prior to this Tampico had been working with Bravo as their AOR, only focusing on the Hispanic Market, but now they are expanding their target demographic to a broader audience.

  • Toyota

descarga (8)Toyota has teamed up with actor William Levy to create the first-of-its-kind, choose-your-own adventure video on Instagram with the new 2015 Toyota Camry.Created by agency Conill, the new Toyota campaign is aimed to tell a story that speaks to the hearts and minds of Hispanic consumers and leverages consumer passion points of fun and adventure.To view Instagram CLICK HERE.

  • Mars

imagesMars has appointed WPP’s MediaCom as its global media planning agency of record following a pitch.MediaCom will take control of the account in 2015.Until now, the business has been led by Publicis Group’s Starcom, which will continue to handle media buying for Mars. Mars Incorporated , which owns the Snickers, Galaxy, M&M’s and Maltesers brands, spent more than US $1.5 billion globally on advertising in 2013, including US $680 million in the U.S.,.The win comes shortly after it emerged that MediaCom have also taken Coca-Cola’s US $100m Mexico account and Procter & Gamble’s LatAm and Caribbean digital business from Starcom. This is a massive account and if MediaCom wins the review, it would be the second major planning win for the agency at Starcom’s expense.

  • Coca-Cola

descarga (9)Coca Cola has ended its 13-year ‘American Idol’ sponsorship. Coca Cola has been with the show since its inaugural season (Ford is the other). AT&T joined the show in its second season and departed before the start of last season. Ford plans to remain a sponsor this season. The soft frink company may be following the advice of its media agency MediaVest.American Idol’s last season’s finale drew 10.1 million viewers, down from 38 million in season 2. Those ratings declines led advertisers to spend US $394.7 million on the show in 2014, down 49.5% for the US $781.9 million they spent in 2012, according to Kantar Media data.

  • Kellogg’s

descarga (10)Cereal brand Kellogg’s will go traditional TV commercial formats by shunning the lively morning kitchen—when folks eat breakfast—and show boxes of Kellogg’s cereals set out on a table at night with bowls and spoons ready for the next morning, encouraging consumers with the tagline: “See you at breakfast.”  The campaign is by Leo Burnett and will air in primetime TV and have print and digital elements.Kellogg’s cereal revenues declined 6% for the 52 weeks ending Nov. 30. Kantar Media data finds the most popular time to advertise cold cereals is primetime. Kellogg’s will increase its primetime ad placements by 15%.

  • Puma
  • descarga (11)Pop star Rihanna has signed a multiyear partnership agreement with athletic apparel maker Puma through which she will become the brand’s “global ambassador” for women’s fitness and serve as its creative director for women’s products. The company says she will directly influence the product design process beginning this spring.Although Rihanna is not an athlete, Puma CEO Bjorn Gulden says retro-sneakers and athletic-looking attire have been part of her stage and street persona for years. Its coming campaigns plan to broaden its appeal among women.
  • Avocados
    descarga (5)Avocados from Mexico will bring together almost 1,000 Hispanic stores in key regions for Guac Fiesta, a retail promotion that will offer a US $3,500 prize package to five winners.The campaign is designed to increase consumption through football season among bicultural Hispanics in California, Arizona, Texas, Chicago, Miami and New York City.The program will run from Jan. 1 through Feb. 1 and includes sweepstakes prizes and coupons using mobile, digital, social media and consumer relations.The Guac Fiesta campaign includes a text-to-win contest where consumers have a chance to win a big screen TV for football viewing parties.Retailer support is available and includes tear pad coupons and in-store purchase coupons for shoppers.
  • Bud Light
    descarga (3)Bud Light is rolling out new packaging and marketing with a TV ad that touts the messages printed on labels as “12-ounces of inspiration.”The brand packaging  will eventually feature more than 100 different messages scrolled on bottles. The new labels are part of the brand’s “Perfect Beer For Whatever Happens” campaign.The new ad, which was developed by BBDO, begins a new phase of advertising for the brand that will heavily promote the new packaging. The ad will debut regionally on New Year’s Day during college football bowl games and run nationally during the NFL playoffs. The new ad is notable for its product close-ups and description of the liquid as “crisp,” “smooth” and “refreshing.”

http://youtu.be/zKgLBaXnTW4

  • Ford
    descarga (4)Ford is announcing the arrival of Ford 2015 F-150 truck with what it says is its biggest truck marketing campaign ever. The campaign, which will debut during the first-ever college football playoff for NCAA Division I teams, centers on sports, especially NFL and NCAA football. There are also sponsorship components around Professional Bull Riding, NASCAR, Future Farmers of America, and country music, with mobile across all platforms. In addition to the TV campaign — which includes two 30-second ads — there is also radio and a country music tie-in. But the effort also includes a separate campaign for the other truck demo, and the fastest-growing one: Hispanic truck owners. A digital video series, “F-150 Tough Science,” is part of the pro-sports tie-in. It features ESPN “Sport Science” creator John Brenkus. Read  “Ford launches largest Truck Ad -Campaign ever with strong Hispanic component.”

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Tecate –  Saatchi & Saatchi New York ::: BlackBerry – Gyro Global ::: Claro – Social Snack Argentina ::: Ford – Blue Hive Argentina ::: Personal y Spotify – Argentina ::: 361 – Avantrip Argentina :::

  • Tecate – Global

Tecate Light -O-Five months after losing the Miller Lite account, Saatchi & Saatchi New York won another beer brand. The Publicis Groupe firm has become Tecate’s, a brand owned by Heineken USA,  agency of record .The agreement includes Tecate and Tecate Light imort from Mexico, plus all potential brand extensions.

The assignment came after a formal review that lasted three months. The agency in charge of Tecate was Inspire, from Dallas, who had won the account in March 2013. Inspire handled all Olabuenaga Chemistri efforts in USA , which controlled the account in Mexico. But Heineken chose Saatchi & Saatchi to “accelerate brand growth and solidify its place as the fastest growing premium light beer in United States southern markets”.

  • BlackBerry – Global

blackberry-BlackBerry has hired top B2B agency Gyro, to lead its change strategy. BlackBerry chose that firm after a pitch to promote the Passport model, the first device produced under CEO John Chen management. The agency will also be responsible for communicating the new company focus on software and business services.

BlackBerry previously worked with BBDO New York and London. Gyro , which has developed  campaigns for HP and SAP, will extend its work to BlackBerry across six offices that operates worlwide.

  • Claro – Argentina

claro-Claro Argentina has chosen Social Snack, a member of the IMS Group, as its digital agency responsible for the strategy, creativity and digital production. Havas remains its offline media agency, while SohoSQ is the creative agency.The telcos strategy, which has over 20 million clients in Argentina, is to work with specialized agencies in each category.

  • Ford – Argentina

Blue_Hive-Blue Hive, a WPP Group unit created to handle Ford Corp. communications in the world, has officially started operations in Argentina, under the leadership of Eduardo Parapugna  as general manager and Sebastián Castañeda as chief creative officer.

A Detroit-based agency with offices in Europe and Asia, it has reached Latin America months ago with an office in Sao Paulo. Now in Argentina, the company will bring together professionals from various companies within the British group in a new operation of around 70 people that combines all communication disciplines apply by Ford in this market.

  • Personal – Argentina

personal spotify-Personal and Arnet clients from now on will have, among other benefits, the ability to access Spotify Premium service through their mobile account or broadband services, due to an agreement between the three companies.

The exclusive partnership will operate only in Argentina, where clients and users will have promotional rates in pesos, special bonuses and preferential benefits, including the ability to access the Spotify Premium account through their Personal mobile service bill and Arnet broadband, even if they do not have an international credit card. The co-marketing agreement will be effective from October.

  • 361 – Argentina

avantrip-Travel agency Avantrip joins the clients’ portfolio of 361 Argentina, led by Pablo Abadie and Coco Mujica. Avantrip is Argentina’s first online travel agency and characterizes for accompany clients throughout their journey, through a reliable technological platform that Argentina 361 will work on to improve its development.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Wendy Davis

Democrat Wendy Davis formally jumped into the Texas governor’s race. Davis, a second-term state senator, became a national sensation in June when she stood for nearly 11 hours in her pink running shoes and railed against a bill that would ban most abortions after 20 weeks and impose strict requirements on clinics. Her filibuster stopped the bill initially, but it eventually passed a special session of the GOP-controlled Legislature and was signed into law by Perry.Texas Right to Life is airing radio ads in English and Spanish in South Texas about Davis, aimed at Hispanics and socially conservative voters. The narrator in the spot says Davis is an “abortion zealot” who cast her filibuster as a stance being made on “sacred ground.” “For a Democrat to win in Texas in 2014, there would have to be an unprecedented mobilization and enthusiasm among Latino voters,” said Matthew Wilson, a political scientist at Southern Methodist University in Dallas. “An Anglo woman best known as an abortion champion doesn’t seem well positioned to achieve that.”

  • Ford

FordDavid Rodriguez, Muilticultural Marketing Manager at Ford, told eMarketer that he sees big opportunities in the use of mobile video advertising target Hispanics. “We are seeing an increase in effectiveness in mobile activity—certainly as it relates to video. The trend shows such high engagement and click levels that we can no longer sacrifice one for the other. It’s more of a total digital approach that we try to take. Mobile is definitely becoming a central platform in Hispanic digital activity.”

  • Nissan-Omnicon

Omnicom is creating a dedicated Agency For Nissan called Nissan United, the new unit will be made up of staffers from TBWA (creative), OMD (media), Critical Mass (digital), Interbrand (brand strategy) and Emanate (public relations). TBWA’s creative partner on Nissan in Japan, Hakuhodo, will also be represented. John Castle of TBWA will be president of the new unit, which will be based in New York and have an initial staff of about 30. Nissan joins several other major automakers who have dedicated multi-faceted agency units. Among them: Team Detroit for Ford; Hudson Rouge for Lincoln; Team Mazda; Commonwealth for General Motors’ Chevrolet and Rogue for Cadillac, and Innocean for Hyundai

  • Newell Rubbermaid – PHD

Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying, PHD will handle media buying.Atlanta, Georgia-based Newell Rubbermaid owns a broad range of brands, including Sharpie, Paper Mate, Rubbermaid, Irwin, Lenox and Calphalon.Newell Rubbermaid plans to invest more in marketing more of its brands globally, added spokseman David Doolittle, especially in emerging markets like Brazil and China, as well as Mexico and other parts of Asia.

  • Mohegan Sun

Mohegan SunMedia Storm has succeeded Horizon Media in the role of planning and buying media for Mohegan Sun. This includes online, outdoor and magazine ads. Newspaper and broadcast media buying remain at Mediaspace Solutions and Mintz & Hoke, respectively.

 

  • Timberland

The footwear and outerwear company Timberland will focus on 25-to-30-year-olds. Jim Davey of Timberland told Ad Age that the latest campaign “is the first big step in relaunching the brand.” It comes after two years of talking with consumers about the brand. The campaign is multi platform but contains a sizable digital segment on Twitter, Instagram, Tumblr, Pinterest, Facebook and Vine.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

 

    • Kia
      The 2014 Cadenza, which has a retail sales price starting at about $35,000, was previously promoted only via print ads since it went on sale in April. Three new national TV commercials will be introduced that focus on the car’s technology. Kia will also begin promoting during the NBA Finals on ABC beginning this week.

 

      • Kiehl’s
        The skin-care and hair-care retailer sent a custom Captain America comic book to Wall Street Journal subscribers in New York, Los Angeles and San Francisco as part of a content marketing effort to help the company better connect with men, Ad Age reports. The comic was specially created by Marvel Custom Solutions and the specially written story line takes place in a Kiehl’s store. Six ad pages in the comic tout the company’s products.

 

    • RJR Reynolds
      The nation’s second-largest tobacco company will run television commercials for the first time since 1970 to promote its first e-cigarette, Vuse. It will initially be rolled out only in Colorado with a TV,print and direct mail campaign, according to Ad Age.GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS!

      For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

Telemundo-logoThree of Telemundo’s main advertisers, Ford, AT&T and State Farm have signed sponsorships for La Voz Kids, the network’s singing competition that premiered May 5th with strong ratings.

AT&T will become the official voting partner for the show, while Ford will integrate vehicles in different phases of the show.  For example, hosts Daisy Fuentes and Jorge Bernal will be driving Ford vehicles and experience new technologies as they make contestant home visits. Meanwhile, coaches (among them Paulina Rubio, Prince Royce and Roberto Tapia) will record messages for the young contenders which will be played through the Ford SYNC system. State Farm, for its part, will showcase its “Get to a Better State” messaging through a campaign featuring integrations and an exclusive branded video channel.

‘La Voz Kids’ premiere on May 5th had an average viewership of 1.7 million total viewers, becoming Telemundo’s highest ranking reality show premiere in network history. It was also the most buzzed about show on zeebox during the night of the premiere. Telemundo in April became the first Hispanic channel to partner with Zeebox, a social networking and social TV platform that provides information second-by-second as people watch TV.