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Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Fandango 

Fandango in Sales Leads LatAm

Fandango Latin America, the region’s leading online movie ticketing service, announced that it is leveraging CleverTap’s Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap’s Coeus Data-Science Engine to segment an audience based on how high (or low) their intent is to perform (or not perform) a set of actions such as uninstalling an app or purchasing a ticket. Using three Intent Segments – Most Likely, Moderately Likely and Least Likely – IBS enables highly-targeted messaging campaigns that drive niche user groups toward a path of conversion. Fandango LATAM is moving away from static rule-based marketing to goal-based marketing that identifies the most likely customer segments to accomplish an outcome based on dynamic, real-time digital interactions of users for a much more contextual and scalable approach.

 

  • Linio Colombia 

Linio Colombia in Sales Leads LatAm

Ingenico ePayments, the ecommerce division of Ingenico Group, announced that it will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience. Linio is a leading online marketplace in Latin America where customers demand smooth and intuitive payment. Ingenico will lead this effort by providing optimized payment solutions to Lino’s customers. Linio and its shoppers will benefit from Ingenico’s extensive experience working for leading ecommerce companies and global partners in more than 170 countries. Ecommerce is one of the most developed sectors in Colombia. Sales have increased by more than a whopping 230 percent from 2013 to 2017.

 

 

  • JetBlue 

Jetblue in Sales Leads LatAm

JetBlue announced it will introduce new nonstop service between New York’s John F. Kennedy Airport (JFK) and San José, Costa Rica’s Juan Santamaría International Airport (SJO) beginning November 1, 2019 (a). Service will operate three times weekly on Fridays, Sundays and Tuesdays.San José – Costa Rica’s capital and largest city – is home to more than 300,000 people and boasts museums, parks, cultural spots, as well as a variety of bars and restaurants. It also serves as a central jumping off point for travelers interested in hiking, visiting rain forests or exploring national parks.New York-JFK service in San José will complement JetBlue’s daily service between Costa Rica’s capital and the airlines’ focus cities in Fort Lauderdale and Orlando. Additionally, JetBlue also offers nonstop service, including seasonal Mint flights, to Liberia, Costa Rica from the airline’s home at New York-JFK. JetBlue first began serving Costa Rica with San José service more than a decade ago in March 2009.

 

 

  • Isolite

Isolate in Sales Leads LatAm

Latin America’s second-largest Coca-Cola bottler, Arca Continental has rolled out its Isolite functional soft drink brand. Produced and developed in Mexico, the coconut water-based beverage aims to bring hydration levels to consumers exposed to high temperatures, strenuous work conditions or to avoid a hangover.Isolite, which will be available in three flavours, was created by the Coca-Cola Center for Innovation & Development in the country. The brand has also secured ‘official rehydrator’ status for the Mexican Red Cross.Earlier this year, Arca confirmed a MXN13bn (US$680m) investment this year across its operations in Mexico, the US and South America.

 

 

 

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

 

  • Ford Motor Company 

Driving Dreams 2019 in Sales Leads LatAm

Ford Motor Company Fund, the philanthropic arm of Ford Motor Company,  returned to Panama to kick-off Ford Driving Dreams 2019 with a day of high-energy and goal-setting activities for 300 middle school students. It has invested more than US$400,000 in educational scholarships, grants and resources in Panama.The event was for students with good academic standing from ten public schools located in some of the most vulnerable areas of the province of Herrera, San Miguelito.The students from the participating schools will have the opportunity to compete in the “What Drives Your Dreams?” essay contest to win scholarships. These scholarships will help students and their families defray the cost of school supplies, books, transportation, and other basic needs that often prevent students from completing the school year and moving on to the next grade. Ford Driving Dreams was designed by Ford Motor Company Fund to help youth graduate on time and pursue higher education. The initiative has impacted more than 200,000 students across the United States, Puerto Rico, and Latin America since it was launched in 2012.

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Walmart

 

After two years as Group Director Multicultural Marketing of The Coca-Cola Company, Javier M. Delgado has started a new position as Senior Director Of Marketing at Walmart.

 

 

 

 

  • White Castle

White Castle, America’s first hamburger fast-food chain, has announced a special new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist’s new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain’s new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of attending Berklee College of Music in the fall of 2018.Make A Bold Move, which was released on International Women’s Day, is dedicated to the empowerment of young Cravers and encourages them to be bold to keep working to achieve their dreams. The song is currently available on iTunes, Amazon, Spotify, Pandora and YouTube.”When we listened to her voice and then heard her story, we just knew we had to support her incredible talent and motivation through this opportunity,” said White Castle Chief Marketing Officer Kim Bartley. White Castle’s new Hispanic advertising campaign will be comprised of many versions of television and radio commercials advertising discount combos including 10 Cheese Sliders for US$7.99 and a three Cheese Slider combo for US$4.99, and the return of Ghost Pepper Cheese for a limited time. After experiencing her glowing personality, the team decided to feature Gilmarie

 

  • Target

Starting April 17 on Target.com and May 20 in select stores, Target is introducing eight new cosmetic brands with more than 150 products designed for medium to dark skin tones, the company said in a blog post this week. The brands are Coloured Raine, EveryHue, Haleys Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss.”Target recognizes the need for affordable, quality products tailored to multicultural consumers, which is why this first national retail partnership for Hue Noir is so gratifying,” Hue Noir founder and CEO, Paula Hayes, said in a statement.Target has been among the biggest spenders on marketing tailored to Hispanic customers, not least a conspicuous tie-in with the hit show “Jane the Virgin” where the retailer’s merchandise and familiar red bullseye logo is often seen.

  • Ford Motor Company

Ford Motor Company has  launched a global creative review, after 75 years WPP’s dedicated unit Global Team Blue .Given the size of the account, it would seem almost certain that this will be a holding group figh. Ford  annual marketing spend in the U.S. is US$1.2 billion. Excluded from the review are Ford’s China business, public affairs, the U.S. dealer business and Ford’s luxury Lincoln brand, now parked at WPP’s Hudson Rogue, according to the memo. Mindshare looks after media buying for GTB. The review is part of a broader corporate drive to improve efficiencies across the business.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Domino’s Pizza

Domino’s Pizza, one of the largest pizza company in the world based on global retail sales, is launching yet another delivery revolution. Starting today, over 150,000 Domino’s Hotspots are now active nationwide so that customers can receive delivery orders at spots that don’t have a traditional address – places like local parks, sports fields and beaches, as well as thousands of other unexpected sites. Local Domino’s stores around the country have selected these Domino’s Hotspots, which are now locations where drivers can meet customers curbside to hand off orders.Domino’s Hotspots are online-only for prepaid orders on dominos.com and in mobile apps. Once a customer’s location has been determined, local Domino’s Hotspots that are available for delivery will appear on a map for customers to select. Before checking out, customers can leave instructions to help the driver find them.  After completing their order, customers will receive text message alerts about their Domino’s Hotspot delivery progress, including a final text that gives the estimated arrival of the driver at the hand-off spot.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

What: Ford & WPP’s global partnership is being reviewed and may be extended in 2018. However, a final decision has not been made yet. Separately, Adage reported that Ford has moved outside of WPP for help on a new campaign for its Lincoln brand, tapping Laundry Service, a Wasserman Media Group-owned New York-based shop. The shop’s content studio, called Cycle, was hired to handle social media for a new campaign for the redesigned 2018 Lincoln Navigator SUV, a Lincoln spokesman confirmed.
Why it matters: Ford is WPP’s biggest global client for both creative and media services. Last February, WPP acquired U.S Hispanic shop Zubi Advertising to handle Ford’s multicultural account.

Ford Motor Company verbally informed WPP that they are considering their future internal and external marketing model and want to enter into a further agreement with WPP for a period to be agreed in 2018.

According to a brief statement, WPP is considering the proposal and is in discussion with Ford on next steps.

GTB (Global Team Blue) is the result of agencies Team Detroit, Blue Hive (the WPP units that serve Ford outside the U.S.) and Retail First merger under a single global identity. Currently, GTB operates on six continents and has 49 offices. It is integrated across most communications disciplines and is WPP’s largest agency team. It’s one of 48 WPP global client teams.GTB also services other clients including Purina and Johnson Controls.

Ford told Reuters in a statement that WPP’s staff were “trusted partners and curators of the Ford brand”, and added: “As we are across the Ford business, we are exploring options to improve the fitness of our marketing and advertising operations. No decisions have been made.”

In separate but related news, Adage reported that Ford has moved outside of WPP for help on a new campaign for its Lincoln brand, tapping Laundry Service, a Wasserman Media Group-owned New York-based shop. The shop’s content studio, called Cycle, was hired to handle social media for a new campaign for the redesigned 2018 Lincoln Navigator SUV, a Lincoln spokesman confirmed to Adage.

Hispanic Shop Zubi

Last February, WPP’s GTB, it’s wholly owned full-service agency dedicated to the Ford Motor Company account, acquired Zubi Advertising Services, Inc. (“Zubi”), a full-service advertising agency that focuses on the Hispanic market in the US. The acquisition continued WPP’s strategy of investing to strengthen its “horizontality” offer to clients by enhancing the capabilities of its global account teams, such as GTB, and in important markets such as the US.