football

The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

Brazil, Twitter Collaborate on Live World Cup Content Broadcasts

The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.

Four Challenges Faced by Liga MX to Boost its Brand

Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.