A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Posts Tagged ‘football’
The Canadian Football League and Mexico’s LFA announced a partnership that will encompass player development, marketing and other connections between the leagues.
The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.
The Mexican National soccer team “El Tri” will tweet in English at @MiSeleccionMXEN. Liga MX is continuing its push in the U.S., with a reported 40 million fans stateside, and English language social media can grow that further.
The NFL has increased its work engaging the Latino community through various efforts including games in Mexico City and the new Hispanic Leadership Alliance.
We talked to Chris Thomas, Director of Digital Media & Marketing for LA Galaxy, about the team’s expansion plans and marketing strategy. He revealed that the team’s main marketing goal is to stay strong and relevant at the local level.
Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.
Portada asked sports marketing experts from Brown Forman, Scouts Sports and Entertainment, Global W Mexico and AC&M Group how a 2026 Soccer World Cup played in Canada, the U.S., and Mexico may impact soccer marketing.
Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.
David Rosa, head of business intelligence at FC Valencia, speaks about the club’s biggest mistakes, and the lessons that he learned when getting the team back on its feet.
Gol TV has added new talents to reorganize its marketing team for Latin America. The firm has specifically reinforced its´ football programming, which will have a regional presence through a signal available in all markets.