
The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The Canadian Football League and Mexico’s LFA announced a partnership that will encompass player development, marketing and other connections between the leagues.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.

The NFL has increased its work engaging the Latino community through various efforts including games in Mexico City and the new Hispanic Leadership Alliance.

Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.