Tag

football marketing

Browsing

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Kellogg CompanyMLS and Kellogg extended their multi-year partnership through 2020. Cheez-It® and Pringles® will remain the league’s official snacks, and Eggo® the official waffle. Kellogg’s will also be a key partner for eMLS – MLS’ competitive EA SPORTS™ FIFA 19. “We are proud to collaborate with Kellogg’s storied brands to deliver fun and engaging experiences for our ever-increasing fan base,” stated Jen Cramer, Major League Soccer’s Senior Vice President of Partnership Marketing. “MLS thanks Kellogg’s for their continued belief in our efforts to advance the game of soccer. We look forward to working with this historic American company for many years to come.”

 

  • English Premier League is thinking about launching its own Netflix-style streaming service. According to the Sunday Times, the OTT platform will be tested in Singapore, where the Premier League opened an office in January.

Subscribe to Portada weekly Sports Marketing Updates!

  • SpotifyArgentinian soccer team Boca Juniors has teamed up with Spotify, to create its own playlist. Also, each of the team’s players compiled and shared their own playlist. This is the first time the online music platform partners with an Argentinian soccer team.

 

  • Uefa will launch its own OTT streaming platform in the next six months. The service will initially show women’s and youth soccer matches, as well as archive content and behind-the-scenes footage from matches. The Uefa Champions League will probably be streamed after 2021, because of the governing body’s existing contracts with broadcasters around the world. “We are fully aware that a revolution is under way and are in the process of agreeing on historic partnerships with the world’s leading companies in this field,” said Uefa president Aleksander Ceferin at Uefa’s annual congress in Rome.

The Portada Brand-Sports Summit in Los Angeles on March 15, 2019 (Hotel Loews Santa Monica) will provide a unique setting for brand marketers to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.

  • IntelIntel announced plans to deliver immersive experiences via Intel® True View at Emirates Stadium and the Etihad Stadium, together with Arsenal FC, Liverpool FC, and Manchester City Anfield. The new technology will allow Intel to capture every match element from every angle.

 

  • DAZN has presented a new multi-stream feature, for customers to watch up to four simultaneous live or on-demand matches on one screen. Called MultiView, the new feature is already available on fourth and fifth generation Apple TV devices to all DAZN subscribers in the US, Canada, Japan, Italy, Germany, Austria, and Switzerland. “DAZN is paving the way to a whole new sports watching experience,” said Ben Lavender, the company’s chief product officer.

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Gabriel JesusGabriel Jesus, Manchester City’s soccer star, has extended his personal endorsement deal with Adidas. The Brazilian player started the partnership when he was only 17 years old. The length of the extension nor the financial terms have been announced.

 

  • According to ESPN, we will soon see a cup competition between Liga MX and MLS clubs. The tournament would involve four teams from MLS and four from Liga MX, running in the second half of 2019.

 

  • Inter Miami FC has selected London-based KIN Partners as its exclusive sponsorship sales representation agency. KIN will be identifying and developing sponsorship opportunities for David Beckham’s MLS franchise. “Miami is recognized as a global city with a mix of wonderful cultures and we cannot wait to start working with both the vastly impressive ownership group and one of the most exciting properties in world sports today,” Matthew Kay, head of KIN, stated.

Subscribe to Portada daily Sports Marketing Updates!

  • Seattle Sounders FCThe Seattle Sounders have rebranded its United Soccer League (USL) side, as part of a collaboration with MLB team Tacoma Rainiers. The move to Tacoma sees the 2014 and 2015 back-to-back NWSL Shield winners rebrand as Reign FC. “The addition of Reign FC to Tacoma matters, and shows the power behind great partnerships,” said Tacoma Rainiers’ president Aaron Artman.

 

  • OTT streaming platform LaLigaTV has been renamed as LaLigaSportsTV as part of a strategic change. As part of a new three-year project, La Liga is looking to change the sponsorship model of the OTT service and increase its sponsorship revenues.

The Portada Brand-Sports Summit in Los Angeles on March 15, 2019 (Hotel Loews Santa Monica) will provide a unique setting for brand marketers to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.

  • North Intl. BankThe Atlético Madrid has signed a new sponsorship deal with Latin-American financial institution North International Bank (NIBank). The partnership will leverage NIBank’s license to develop and commercialize Mastercard and UnionPay International cards by using Atléti’s profile to boost the placement, use, and benefits of those cards. The key objective of the four-year deal is to strengthen and innovate North International’s Caribbean Bank brand through association with the La Liga club.
    “The purpose of developing payment instruments with the image of the Spanish football club is to strengthen the relationship with the Rojiblancos fans in the region,” stated Jordán Silva Tugues, NIBank chairman.

 

  • The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced a multiyear agreement with OEG Sports as its global master licensee and licensing agent for consumer products. The rights deal makes OEG Sports the first official and exclusive master licensee and licensing agent of Concacaf through 2022.

 

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Telemundo DeportesStarting Dec. 12, Telemundo Deportes offers exclusive coverage of the FIFA Club World Cup UAE 2018. Broadcasting will be led by Telemundo Deportes’ Andres Cantor, Manuel Sol, Carlos Hermosillo, Copan Alvarez, Sammy Sadovnik and Eduardo Biscayart.

 

  • Visa has unveiled new deals with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total Africa Cup of Nations tournament. The deal with the UEFA Women’s Football Competitions runs through 2025 and will see Visa implementing its innovative payment technology at the tournament venues and deliver exclusive experiences for cardholders and clients. The partnership with CAF makes the brand a sponsor of the Total Africa Cup of Nations tournament in 2019 and 2021.

 

  • DAZN has added the Premier League to its Canadian rights portfolio. According to The Province, the streaming platform will carry every game on an exclusive basis for three years from the 2019/20 season.

Subscribe to Portada daily Sports Marketing Updates!

  • https://pbs.twimg.com/profile_images/905099869030723584/L-EIlRIh_400x400.jpgFuboTV is expanding into Spain, where it will offer 13 Spanish channels for €3.99 (US$4.55) a month. David Gandler, FuboTV’s CEO, told Reuters that the company favoured Spain because there is a “likely demand for lower-cost streaming services” as a result of the country’s high-rates of video piracy.
  • 23 Capital is investing in OTRO, a new digital platform centered in soccer, which has the support of soccer stars such as Lionel Messi, Neymar Jr and David Beckham. The platform will mainly focus on the lifestyles and personalities of the world’s most famous soccer players. The platform will have a free version, and users will also be able to pay US$3.99 a month to access exclusive content.

Join us at PORTADA LOS ANGELES on March 15, 2019 at the Loews Beach Hotel Santa Monica, where we will dive deep into sports and soccer marketing’s preeminent topics. Felix Palau, VP Marketing, Heineken will discuss “How to measure ROI and transfer best practices between sports marketing platforms”. Other speaking engagements include Tiago Pinto, Global Marketing Director, Gatorade who will provide answers to the question: “Will Corporate America jump on the soccer opportunity?”Attendees will also be able to benefit from Portada’s meet-up service of three-eight-minute meetings with top brand executives!

  • Barça AcademyLos Establos polo grounds at Cap Cana (Dominican Republic) will be for the third year in a row the venue for a new edition of the Barça Academy Las Américas Cup, the competition for FC Barcelona soccer schools all over the Americas. It’s being held from December 14 to 16 and Barça Legend Juliano Belletti will be attending as its patron. In accordance with tradition, three teams from the Barça Escola in Barcelona are also flying out to compete.

 

  • After a lack of consensus between La Liga, the Royal Spanish Football Federation (RFEF) and Fifa, Barcelona has decided not to play a league game against fellow La Liga side Girona in Miami in January. The club’s decision to abort the controversial move came following a meeting of Barcelona’s board of directors.

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • FC DallasThe Dallas Cowboys, Federación Mexicana de Futbol, FC Dallas, and the Dallas Sports Commission presented the details for the Mexican National Team US Tour, which will take place at the AT&T Stadium through 2022. The first match is prescheduled for June 9 and will see FC Dallas stage watch parties for out-of-market Mexico matches as well as participate in youth clinics and community initiatives.

 

  • ESPN has locked a three-year deal with IMG to get the rights to Italian Soccer’s Serie A for Latin America and the Caribbean. The financial terms of the deal have not been disclosed.

 

  • Atletico Madrid has signed a deal with Nibank, to strengthen its presence in the Caribbean and Latin American regions. As part of the agreement, Nibank will develop new payment methods and instruments in the region with Atletico branding. The deal is set to run through 2022.

Join us at PORTADA LOS ANGELES on March 15, 2019, at the Loews Beach Hotel Santa Monica, where we will dive deep into sports and soccer marketing’s preeminent topics. Felix Palau, VP Marketing, Heineken will discuss “How to measure ROI and transfer best practices between sports marketing platforms”. Other speaking engagements include Tiago Pinto, Global Marketing Director, Gatorade who will provide answers to the question: “Will Corporate America jump on the soccer opportunity?”Attendees will also be able to benefit from Portada’s meet-up service of three-eight-minute meetings with top brand executives!

  • DAZN USADAZN confirmed it will launch in Brazil in 2019. Among its offerings are the Copa Sudamericana, Italy’s Serie A and France’s Ligue 1. Operations in the South American country will start in March. Broadcasting rights of Italian and French soccer will last until 2021.

 

  • UEFA has confirmed the creation of the Europa League 2, a third continental club competition, which will be introduced in 2021. The new tournament, which will be played on Thursday evenings, will feature 32 teams, as per the existing Uefa Europa League.

Subscribe to Portada daily Sports Marketing Updates!

  • EFLThe French Football League handed over its broadcasting rights to Mediapro and BeIN Sports in a four-year deal worth US$72.9 million. The broadcasters will share coverage of Ligue 2 between the 2020/21 and 2023/24 seasons, having already locked domestic rights to Ligue 1, during the same period.

 

  • Amazon has signed on to its largest ad buy on Univision Deportes, as presenting sponsor of “The Championship Week” soccer events this month. “Semana de Campeonatos presentado por Amazon,” will play during the first half of December, including the MLS Cup championship game, along with the “two-legged” finals of Mexico’s top-tier Liga MX and playoff competition from the UEFA Champions League. Keep reading here.