Kantar: How to Reach Millennials in Latam?
A quarter of the population of Latin America is millennial, and they account for 24% of total FMCG spend – equivalent to US $30 billion dollars.
A quarter of the population of Latin America is millennial, and they account for 24% of total FMCG spend – equivalent to US $30 billion dollars.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.