Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Dollarcity

Dollarama Inc. announced that it entered into a definitive stock purchase agreement to acquire a 50.1% interest in Latin American value retailer Dollarcity. The purchase price is based on a five times multiple of Dollarcity’s EBITDA, minus net debt and subject to customary adjustments, and will be settled in cash using available free cash flows.As at March 31, 2019, Dollarcity operated a total of 180 stores, with 44 in El Salvador, 54 in Guatemala and 82 in Colombia. Dollarcity’s growth plan to 2029 is to reach a target of up to 600 stores within its three existing countries of operation, with the majority of store growth to be focused in Colombia.Dollarcity’s growth target for the calendar year 2019 is 40 to 50 net new stores. In the first quarter of 2019, Dollarcity had already opened 11 net new stores. The transaction, which is subject to customary closing conditions, is expected to close in August 2019. Dollarama will account for its investment in Dollarcity based on the equity method.

  • Flybondi

The National Civil Aviation Agency (ANAC) of Brazil authorized on Tuesday 2 July 2019 the Argentine airline Flybondi Líneas Aéreas to initiate regular international operations towards the Federative Republic of Brazil. The authorization will allow the airline to register routes and start selling airline tickets in the country.The low cost airline Flybondi of Argentina obtained the authorization of the National Agency of Civil Aviation of Brazil to start operating regular international flights in Brazil. The endorsement was granted during a meeting of the Board of Directors of the Brazilian agency, which will allow the Argentine company to register the routes and start selling the tickets.Flybondi will start flying to Brazil from 4Q2019. After receiving authorization from Brazil, Flybondi announced its new international route that will start operating from October 2019: The first commercial air route will be Buenos Aires/Palomar-Rio de Janeiro / Galeão.It will be the third international destination of the airline that flies to Asunción (Paraguay) and the route to Punta del Este (Uruguay) that operated in summer. Regarding rates, announced promotional prices for the launch.Flybondi launched its new international route: Buenos Aires-Rio de Janeiro, which will start flying from October 2019 with a promotional rate of AR$ 3,600 per section. The route will link El Palomar Airport and Galeão International Airport and will have 3 weekly frequencies: Wednesdays, Fridays and Sundays. It will be the third international destination of the airline.

  • 1xBet

C Barcelona and 1xBet have signed a new sponsorship deal whereby the online betting company will become a new Global Partner of the club for the next five seasons, through 30 June 2024. The agreement, which came into effect on July 1, is part of the club’s global expansion strategy, and also relates to its mission to source the best possible partners in different categories to help it to maintain its leading position not just on the field but also in terms of sports sponsorship and marketing, FC Barcelona explained in a statement.As a result of this agreement, FC Barcelona and 1xBet will be working together in different activations from a wide range of assets, including access the players to create promotional material and marketing campaigns.1XBet is a leading international gaming and technology company with more than 12 years of experience in the field, and offices in Europe, Asia and Latin America. The company has sponsorship deals in place with major rights holders including Serie A and Tottenham Hotspur, to name a few.

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

  • Radisson Resort Paracas

Radisson Hotel Group announced it has recently become the fastest growing global hotel company in Peru with the opening of Radisson Resort Paracas. The newly constructed hotel is located on Peru’s coastline with incredible views of the Pacific Ocean. Radisson Hotel Group is rapidly expanding in Peru with five hotels now in operation and another hotel set to open this summer. Peru will soon feature three of Radisson Hotel Group’s brands; Radisson, Park Inn by Radisson and Radisson RED. Many of the hotel’s are located within the flourishing Lima District, including Radisson Hotel Decapolis Miraflores, Radisson Hotel San Isidro and Radisson Hotel Plaza del Bosque. The sleek and modern Park Inn by Radisson Tacna provides a quiet getaway for guests visiting southern Peru. Radisson Resort Paracas is the first of two hotel openings in Peru this summer. Radisson RED Miraflores is scheduled to open August 2019.The newly opened Radisson Resort Paracas will serve as a top destination in the country along Peru’s west coast. The hotel features 150 guest rooms and suites. The infinity pool overlooking the ocean provides the perfect environment to relax and unwind.Radisson Hotel Group is celebrating 30 years in Latin America. Radisson Paraiso Hotel Mexico City celebrated its 30th anniversary earlier this year. This was the first Radisson to open in Mexico, which led the expansion of Radisson Hotel Group’s portfolio of hotels throughout Latin America.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s

McDonald’s will conduct a review of its US$2 billion global media buying account.The burger chain spends around US$2 billion on media annually world-wide, according to a person familiar with the matter. Incumbent OMD has handled McDonald’s ad-buying business for more than a decade in the U.S. and globally. The agency will be participating in the review.As part of its ad review, McDonald’s said it is moving away from a single global media agency and will instead select a small number of ad-buying agencies to work with globally



  • Jetcraft

Jetcraft, the leader in business aircraft sales, marketing and ownership strategies,  announced a strategic partnership with Aerolineas Ejecutivas, further expanding the company’s presence in Latin America. Through this partnership, the aircraft sales division of Aerolineas Ejecutivas, based in Toluca, Mexico, will now operate as a Jetcraft authorized representative in Mexico, Central America, the Caribbean and the Latin markets in Florida and Texas.


To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Flybondi 

Flybondi has presented its first aircraft, a 189 seat Boeing 737-800, scheduled to arrive in Argentina in mid Nov-2017. The aircraft is currently located in Singapore. The carrier plans to reach a fleet of 10 aircraft in 2018, eight based at Buenos Aires El Palomar Airport, and two at Cordoba Pajas Blancas International AirportFlybondi is a proposed Argentine low-cost carrier that plans to launch operations in Nov-2017. Argentine entrepreneur Gaston Parisier and CEO Julian Cook stated a crowd-funding programme commenced in Aug-2016, with plans to launch the first ultra-low-cost carrier in Argentina.

  • MetLife

‘Principal Financial Group® announced it has signed an agreement to acquire full ownership of MetLife Afore, S.A. de C.V. (“MetLife Afore”), MetLife, Inc.’s pension fund management business in Mexico, subject to regulatory approval. With nearly 25 years in Mexico, Principal is committed to growing across its mandatory pension, voluntary long-term savings, and mutual funds businesses.By integrating MetLife Afore into Principal Afore, S.A. de C.V. (“Principal Afore”), Principal will gain additional scale, a larger distribution network and the capacity to better support its customers in Mexico with innovative advice and customized tools that help them achieve their retirement goals. After closing, Principal Afore will be the fifth largest pension provider in Mexico in terms of assets under management.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Get our e-letters packed with news and intelligence!