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Florian Adamski

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OMD Worldwide CEO, Florian Adamski, who was appointed last September, has named new leaders of Europe and Latin America.

OMD (Optimum Media Direction), an integrated communications agency derived from Omnicom and delivering media and marketing solutions worldwide, named a new CEO last September: Florian Adamski. Previously, he led operations in Germany during two years. Daryl Simm, CEO of Omnicom Media Group, appointed 40-year-old Adamski because of his fresh and innovative perspective on marketing. 
We need to empower our people in technology and artificial intelligence to make media more efficient and transparent.
Only four months later, Adamski has shown the first step of his new strategy for OMD. He has created two new chief executive positions, one for Europe and the other for Latin America, to be filled by Guy Marks and Brian Crotty respectively. According to Adamski, media agencies need “fresh, new disruptive thinking,” and Marks and Crotty “reflect a new type of both leadership and skillset”.
In an interview with Campaign, he said  “We need to heavily ramp up our ability to deliver business outcomes, rather than media outcomes, and to develop our capability in evidence-based marketing. We need to empower our people in technology and artificial intelligence to make media more efficient and transparent.”

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Ogilvy has named Eduardo Vieira as Latin America lead for its PR and influence domain.The PR and influence domain in Latin America numbers 125 to 135 people. Vieira will report to Ogilvy PR CEO Stuart Smith and work alongside Horacio Genolet, CEO of Ogilvy Latina and worldwide brand manager for the Coca-Cola account, and Fernando Musa, CEO of the Ogilvy Group Brazil. Before joining Ogilvy, Vieira was CEO and founder of Grupo Ideal, which fellow WPP agency Hill+Knowlton Strategies acquired in 2015. He continues in that role.

 

 

 

Colin Stewart has been elected as the new chairman of the Latin American Travel Association. Stewart’s appointment as chairman, which is now in effect, will see him continue to drive the organisation forward in its mission to grow travel to and around Latin America.Stewart is an airline professional.Today LATA brings together a record 327 members from the UK and overseas including tourism boards, destination management companies, tour operators, airlines and hotel groups.Stewart replaces former LATA chairman Byron Shirto who stepped down last month.

 

 

 

 

Stingray Digital Group Inc. announced the appointment of Mariana Ferreira as Business Development Director, Latin America, reporting directly to Alejandra Olea, General Manager, Latin America of Stingray. In this newly created role, based in Miami, Mrs. Ferreira will support the growth of the company in Latin America.More recently, Mrs. Ferreira served as Senior Director of Business Development at BLU Products, where she was responsible for doubling the number of carrier partners in one year and increasing customer engagement to 80%.

 

Florian Adamski has been named global CEO of OMD, succeeding Mainardo de Nardis, who was elevated to the newly created position of vice chairman of Omnicom Media Group, of which OMD is a part.

 

 

 

 

Adamski’s new role is part of new management team that also includes Monica Karo as the new chief client officer, OMD Worldwide and Kate Stephenson as the new COO, OMD Worldwide.

 

 

 

 

 

 

Florencia Leonetti has joined R / GA as Strategy Director. The executive will lead both Buenos Aires and Chile’s strategy teams. The executive held strategic positions in various advertising agencies such as BBDO Argentina.

 

 

 

José Daniel León was appointed Account General Director at BBDO Panama. The executive joins BBDO Panama from Sancho BBDO, where he served as director of accounts.

 

 

 

 

 

 

Sean Graham has joined Geometry Global as Regional New Business & Shopper Marketing Director. Graham joins the agency to develop the growth of current and future clients from Geometry’s Buenos Aires office. Prior to joining Geometry, Graham held the position of Shopper Marketing Head at Grey Argentina.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Herb Scannel has been appointed CEO of Latino media company mitu. He was most recently president of BBC America. Prior to that he was CEO of online video platform Next New Networks, vice chairman of MTV Networks and president of Nickelodeon.

 

 

 

 

Victor X. Cerda, SVP of Corporate Strategy  at V-me Media has been named to the Federal Communications Commission (FCC) Advisory Committee on Diversity and Digital Empowerment (ACCDE). The ACDDE will hold its first meeting on Monday, September 25, 2017.

 

 

 

 

Havas Media has launched its out-of-home division Adcity in the U.S., following its rollout in Europe, Asia and Latin America. Alissa Ananieva, a media and OOH advertising veteran, has been appointed Director to run the U.S. operation. Previously, Ananieva was director of growth programs at UK OOH media company Exterion Media.

 

 

 

 

John Osborn has been appointed CEO at OMD U.S. He will succeed Monica Karo, who was appointed chief client officer at OMD Worldwide. Osborn was most recently CEO of BBDO New York. He had spent more than 20 years at BBDO. 

 

 

 

 

 

Kirsten Flanik was promoted to succeed Osborn as CEO at BBDO New York. She was previously president and will also retain that title.

 

 

 

 

 

Florian Adamski has been named global CEO of OMD, succeeding Mainardo de Nardis, who was elevated to the newly created position of vice chairman of Omnicom Media Group, of which OMD is a part.

 

 

 

 

 

Kyung Soo (Kenny) Lee has been named president and CEO of Hyundai Motor America. Mr. Lee will be responsible for Hyundai’s U.S. sales and marketing and will take over president and CEO duties starting on September 18. Jerry Flannery has returned to his position as the company’s executive vice president, chief legal and safety officer.

 

 

 

 

 

UNITED COLLECTIVE has hired Kristin Jackson as Chief Financial Officer and Chief Operating Officer. UNITED COLLECTIVE was formed in January and consists of creative agency GALLEGOS United, business planning consultancy POLY United, content creation and post-production offering LUNA United, digital agency CANVAS United and public relations firm ROX United. Jackson comes from Huge, where she spent three years as Group Vice President, Finance for the West Coast.  Prior to Huge, she was Vice President of Business, Finance & Administration at EDC Communications a division of Vision 7 International.

 

 

 

Yale Wang has joined sports-first streaming live service fuboTV as VP and head of North America marketing.

 

 

 

 

 

Paul Alfieri has joined advanced TV ad company Cross as chief marketing officer. He was previously senior VP for the Turn Marketing Platform (now Amobee Marketing Platform).

 

 

 

 

 

VML has hired Fabio Seidl as executive creative director, overseeing VML New York‘s creative department and work for brands such as New Balance, Greater Miami Convention & Visitors Bureau, AMC cable television, LEGOLAND Florida Resort and the United Nations. Originally from Rio de Janeiro where he started as a copy writer, Seidl brings global experience and a unique perspective, having worked at Ogilvy Brazil in Sao Paulo and McCann Europe. Most recently, Seidl was at 360i in New York as a group creative director.

 

 

 

Gina Oliva has been named Senior Director of Marketing for NBCUniversal Owned Television Stations,  effective Monday, September 18th.In this role, Gina will provide strategic marketing guidance and support to NBC and Telemundo station Brand Directors. She will also collaborate with our cross-divisional and syndication partners on marketing priorities. In addition, she will lead the strategic development and management of all division-wide initiatives and tent pole events. She will report to Therese Gamba, Senior Vice President of Marketing and Acquired Programming and work with Kelly Bohling.Gina joins NBCUniversal from WABC-TV where she worked as marketing producer and account executive for the last three years.