We talked to Chris Thomas, Director of Digital Media & Marketing for LA Galaxy, about the team’s expansion plans and marketing strategy. He revealed that the team’s main marketing goal is to stay strong and relevant at the local level.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The agreement will be in effect for the next two World Cups.
Telemundo launches its marketing campaign for the FIFA Confederations Cup.
For the first time ESPN will broadcast an eSports event in the Unites States.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team….
A lot is happening on the Sports Marketing front with Chernin Group’s CEO Peter Chernin expecting major sports live events to move online and be profitable, FIFA’s Soccer World Cup profit, GOLTV securing Scottish Cup Broadcast Cup Rights and NYC FC debuting in the Yankee Stadium with huge merchandising sales.
What: FIFA has decided to extend the TV rights to FOX Sports and Telemundo through until the 2026 FIFA World Cup. Both FOX and Telemundo
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Hyundai and
With only a few months to go before the start of the 2014 soccer world cup in Brazil, there is already a clear winner: the Fédération Internationale de Football Association (FIFA), which will rake in at least $4 billion (3 billion euros) in sponsorships and television rights for the sporting event.
Adidas has been a Fifa partner since 1970 when the company fist provided the match ball for the World Cup in Mexico.
Now, the partnership renewal has been extended until 2030.
Adidas has been a Fifa partner since 1970 when the company fist provided the match ball for the World Cup in Mexico.
Now, the partnership renewal has been extended until 2030.
Brazil will have more than its prestige on the line when it hosts two sporting events that will train the international spotlight on the Latin American superpower—the 2014 FIFA World Cup and the 2016 Olympic Games.
McDonald’s USA wanted to get a jumpstart on its sponsorship of the 2014 FIFA WorldCup in Brazil, so the company’s marketing team thought a good