The $13 Billion Dependency: Why FIFA’s Business Model Needs Messi
How much does FIFA depend on Lionel Messi? Explore how the FIFA business model relies on the sport’s biggest global star.
How much does FIFA depend on Lionel Messi? Explore how the FIFA business model relies on the sport’s biggest global star.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The leaders of FIFA and U.S. Soccer Federation met with the President to discuss 2026 World Cup plans. Though largely ceremonial, the meeting was important in supporting the growth of the sport here.
CONCACAF General Secretary Philippe Moggio took some time to discuss the federation’s initiatives coming out of World Cup and looking towards France 2019, Qatar 2022 and beyond.
La Liga’s Real Betis club’s partnership with esports company Esportia is the latest example of a soccer organization delving into the gaming world.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Beach soccer has grown internationally by more than 60% in the past decade, with outreach to CONCACAF and CONMEBOL to increase the number of events in the region. As it continues its push into the U.S. and Latin America, Beach Soccer Worldwide executive Joan Cusco believes the sport can tap into the Hispanic fan base’s support for all things soccer.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
With only a few months to go before the start of the 2014 soccer world cup in Brazil, there is already a clear winner: the Fédération Internationale de Football Association (FIFA), which will rake in at least $4 billion (3 billion euros) in sponsorships and television rights for the sporting event.
Adidas has been a Fifa partner since 1970 when the company fist provided the match ball for the World Cup in Mexico.
Now, the partnership renewal has been extended until 2030.
McDonald’s USA wanted to get a jumpstart on its sponsorship of the 2014 FIFA WorldCup in Brazil, so the company’s marketing team thought a good