Posts Tagged ‘FIFA’

FIFA

LINKAGE: Identity Crisis? Have a Donut!, Hyundai’s and Volkswagen’s Fifa efforts, Hollywood hunting Hispanics…

A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Hyundai and Volkswagen Target Hispanics during FIFA World Cup There’s more evidence that marketers are waking up to the economic and social power of Hispanic consumers, with car companies making plays at […]


FIFA to reap US $1.4 billion in sponsorship revenues from Brazil 2014

With only a few months to go before the start of the 2014 soccer world cup in Brazil, there is already a clear winner: the Fédération Internationale de Football Association (FIFA), which will rake in at least $4 billion (3 billion euros) in sponsorships and television rights for the sporting event.


MORE FROM PORTADA

RANKING: Top 10 Websites Most Visited by US Hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


SALES LEADS: Tequila Corralejo®, Ashley HomeStore, Jagermeister…

SALES LEADS: Tequila Corralejo®, Ashley HomeStore, Jagermeister…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.


ESPN Launched ESPNU and SEC Network in Mexico

ESPN Launched ESPNU and SEC Network in Mexico

ESPN launched ESPU and SEC Network focused on college sports lovers. Both networks will be available on Totalplay.