Join Us at the Marketing in Multicultural America Summit, NYC, March 5


Beach Soccer Continues Growth Across U.S., Latin America

Beach soccer has grown internationally by more than 60% in the past decade, with outreach to CONCACAF and CONMEBOL to increase the number of events in the region. As it continues its push into the U.S. and Latin America, Beach Soccer Worldwide executive Joan Cusco believes the sport can tap into the Hispanic fan base’s support for all things soccer.

United 2026 Wins FIFA World Cup Bid: What They’re Saying

The joint bid by the U.S., Canada and Mexico won the right to host 2026 FIFA World Cup, via voting results announced on Wednesday morning in Russia as World Cup kicks off this week. Especially with the U.S. and Canada not qualifying for this year’s event, this vote was critical to the future of soccer in North America. Dignitaries worldwide had plenty to say about the result.

Uruguay’s Luis Suárez Signs as Ambassador With Chinese Tech Brand Tronsmart

Tech newcomer Tronsmart has signed Uruguay National Team star Luis Suárez as brand ambassador in advance of the FIFA World Cup next month. Brands that don’t have the wherewithal for official FIFA World Cup partnerships can still find under-the-radar ways of promoting their products during the time when soccer fever is highest across the world.

LAFC, FIFA World Cup Gain Spanish Language Broadcasts In the U.S.

The newest MLS team, Los Angeles Football Club, and FIFA World Cup have announced their respective Spanish language U.S. broadcast partners. Whether an established international tournament or a team competing in its first handful of games in its inaugural season, soccer broadcasts in Spanish are critical in reaching this huge audience.