Posts Tagged ‘FIFA’

FIFA

LINKAGE: Identity Crisis? Have a Donut!, Hyundai’s and Volkswagen’s Fifa efforts, Hollywood hunting Hispanics…

A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Hyundai and Volkswagen Target Hispanics during FIFA World Cup There’s more evidence that marketers are waking up to the economic and social power of Hispanic consumers, with car companies making plays at […]


FIFA to reap US $1.4 billion in sponsorship revenues from Brazil 2014

With only a few months to go before the start of the 2014 soccer world cup in Brazil, there is already a clear winner: the Fédération Internationale de Football Association (FIFA), which will rake in at least $4 billion (3 billion euros) in sponsorships and television rights for the sporting event.


MORE FROM PORTADA

Scout’s Michael Neuman on Why He’s Bullish on MLS

Scout’s Michael Neuman on Why He’s Bullish on MLS

Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.


CHANGING PLACES: Nicole Cordero, Andy Amendola, Marcus Fisher…

CHANGING PLACES: Nicole Cordero, Andy Amendola, Marcus Fisher…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


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