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Posts Tagged ‘FIFA’
For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
The leaders of FIFA and U.S. Soccer Federation met with the President to discuss 2026 World Cup plans. Though largely ceremonial, the meeting was important in supporting the growth of the sport here.
CONCACAF General Secretary Philippe Moggio took some time to discuss the federation’s initiatives coming out of World Cup and looking towards France 2019, Qatar 2022 and beyond.
La Liga’s Real Betis club’s partnership with esports company Esportia is the latest example of a soccer organization delving into the gaming world.
Beach soccer has grown internationally by more than 60% in the past decade, with outreach to CONCACAF and CONMEBOL to increase the number of events in the region. As it continues its push into the U.S. and Latin America, Beach Soccer Worldwide executive Joan Cusco believes the sport can tap into the Hispanic fan base’s support for all things soccer.
The joint bid by the U.S., Canada and Mexico won the right to host 2026 FIFA World Cup, via voting results announced on Wednesday morning in Russia as World Cup kicks off this week. Especially with the U.S. and Canada not qualifying for this year’s event, this vote was critical to the future of soccer in North America. Dignitaries worldwide had plenty to say about the result.
Tech newcomer Tronsmart has signed Uruguay National Team star Luis Suárez as brand ambassador in advance of the FIFA World Cup next month. Brands that don’t have the wherewithal for official FIFA World Cup partnerships can still find under-the-radar ways of promoting their products during the time when soccer fever is highest across the world.
The newest MLS team, Los Angeles Football Club, and FIFA World Cup have announced their respective Spanish language U.S. broadcast partners. Whether an established international tournament or a team competing in its first handful of games in its inaugural season, soccer broadcasts in Spanish are critical in reaching this huge audience.