Posts Tagged ‘FIFA’

FIFA

LINKAGE: Identity Crisis? Have a Donut!, Hyundai’s and Volkswagen’s Fifa efforts, Hollywood hunting Hispanics…

A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Hyundai and Volkswagen Target Hispanics during FIFA World Cup There’s more evidence that marketers are waking up to the economic and social power of Hispanic consumers, with car companies making plays at […]


MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?