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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Red Bull

Energy drink Red Bull North America appointed Publicis Groupe’s Starcom USA to handle its’ media business, which includes planning, buying, search, social and programmatic duties following a review. Starcom beat seven year incumbent Carat as well as agency Mindshare. Red Bull spent US$30.2 million on marketing efforts in the U.S. in 2017, according to Kantar Media.

 

 

 

 

  • Fiesta Mart

Mexican retailer Grupo Comercial Chedraui has reached a deal with ACON Investments to acquire Texas-based grocery store chain Fiesta Mart, the company said in a statement on Sunday.The acquisition of Fiesta Mart’s 63 locations strengthens Chedraui’s presence in the U.S. retail market focused on Mexican-American consumers, a fast-growing segment of the market.The company made the purchase through its U.S. unit Bodega Latina.The companies did not disclose the purchase price. Fiesta Mart Inc. is an American supermarket chain based in Houston, Texas and established in 1972 that caters to Hispanic and ethnic customers.

 

 

 

  • Ally Financial

Ally Financial, a bank holding company, has kicked off a review of its creative, media and digital assignments. The financial services company is giving finalists a compensation for their time and effort. Ad Age reported the news first.

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Avrio Health

Walrus has been appointed Avrio Health’s new agency of record for its Slow-Mag and Colace brands. The work was previously handled in-house. Walrus will handle creative, media and packaging design for Slow-Mag and oversee creative for Colace alongside the brand’s media partner Diray Media.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

What: El Super, a grocer owned by Grupo Comercial Chedraui, is acquiring Houston-based Fiesta Mart.
Why it matters: With the acquisition of Fiesta Mart’s 63 branches, this new chain will become one of the largest Hispanic-focused supermarket companies in the U.S.

Fiesta Mart, the largest Hispanic grocer in Texas, is being acquired by Bodega Latina Corp., the operator of El Super stores. Together, they will form a company with US $3 billion in annual sales. Bodega Latina Corp. is a U.S. subsidiary of Mexico’s Grupo Comercial Chedraui, which had 179 stores in Mexico and 59 in the U.S. by the end of 2017.

Terms of the agreement weren’t immediately released. The Houston Chronicle reports the deal could be worth as much as US $300 million, and it is expected to close in the second quarter of this year.

“This operation strengthens our presence in the U.S. and it positions us as the first supermarket chain dedicated to the Mexican-American people of first, second, and third generation,” said Chedraui in a statement.

“The acquisition of Fiesta allows us to meaningfully expand into Texas via an established, well-known supermarket operator,” added Carlos Smith, CEO of Bodega, which currently operates 59 El Super stores in the Southwest U.S. “Through the combination of the strengths of our two organizations, we will be well positioned to significantly accelerate our vision of efficiently offering high quality products at the lowest possible prices.”

This acquisition could help Fiesta Mart recover from hard times competing against giants like HEB and Walmart, although the new merge will have to compete against the other large Hispanic supermarket chain in the U.S., result from the merge between Cardenas Market and Mi Pueblo. If one thing is true is that Hispanic-focused grocers are finding the potential in joining forces, an opportunity for growth and interesting competition.

[Featured image: Natalie Townsend]

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sprint

pantene1-1Telecom giant Sprint is reviewing its media planning and buying assignment for the first time in 10 years. Last year, the company conducted a review for its’ creative AOR business won by agency Droga5.Media planning and buying incumbent since 2011 Mediavest is said to defend in the upcoming review.Alma continues to be Sprint’s Hispanic creative agency.

  • Honda

oxmaw2ms_400x400Santa Monica-based agency RPA has regained American Honda US$600 million media account. (for Honda’s corporate, automotive and Acura.) Publicis Groupe’s Mediavest was the incumbent on the account. RPA will officially incorporate media buying and planning for Honda in mid-March. In 2013, the car company awarded media duties to MediaVest following a review. In 2016, it began a new review.Orci, which retain the multicultural assignments, will continue to be Honda’s creative agency.Honda spent US$580 million on ads in the U.S. in 2015, in support of both its Honda and Acura nameplates, according to Kantar Media.

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price.

  • Tyson Foods

descarga-10Mindshare has been awarded Tyson Foods U.S. media planning and buying business following a review that includes marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand.IPG Mediabrands’ BPN was incumbent for three years. Tyson Foods spent over US$135 million on paid media in 2015, according to Kantar Media.

 

  • Fiesta Mart 
Fiesta logo (PRNewsFoto/Fiesta Mart, L.L.C.)

Houston-based Fiesta Mart LLC has announced the opening of their South Richey store on Wednesday, January 11. This new location will feature a Scratch Bakery where everything is baked in-store, an expanded product selection and a full-service Carniceria and kitchen offering traditional, home-cooked dishes.The grand opening event will begin with a ribbon cutting ceremony followed by a live Mariachi performance, and guests can enjoy complimentary cake to celebrate. The first 200 customers will receive a US$10 Fiesta gift card!In 2016, Fiesta embarked on a path of reinvigoration to improve customer experience within their 70 stores in the Houston, Austin and Dallas-Fort Worth markets.

  • The Carrolls Restaurant Group, Inc. 

bvax-wsv_400x400 kcljvctv_400x400Holding company Carrols Restaurant Group, Inc. was upgraded by Zacks Investment Research from a “sell” rating to a “buy” rating in a note issued to investors on Thursday. CARROLS RESTAURANT GROUP, INC., operating through its subsidiaries, including Carrols Corporation, is one of the largest restaurant companies in the United States. The Company operates three restaurant brands in the quick-casual and quick-service restaurant segments with over five hundred company-owned and operated restaurants in 16 states, and several franchised restaurants in the United States, Puerto Rico and Ecuador. Carrols Restaurant Group owns and operates two Hispanic Brand restaurants, Pollo Tropical and Taco Cabana. It is also the largest Burger King franchisee, based on number of restaurants, and has operated Burger King restaurants since 1976.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Avon

o0qmqhiy_400x400Avon has appointed Horizon Media as its Offline Media AOR to handle all of its non-digital media planning and activation in the U.S., following a review. Horizon will work alongside Creative AOR Terri & Sandy (T&S). Horizon is also Avon’s current media agency in the US.

 

 

 

 

 

  • Allstate 

Allstate Insurance Company has announced the launch of a new Hispanic advertising campaign, “Estar en buenas manos nos da más,” emphasizing the importance of being in good hands.The campaign is the Hispanic iteration of Allstate’s “It’s good to be IN good handsSM,” which launched in May.  The campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers’ lives easier and demonstrating the value of being in Good Hands.To give the campaign a boost, the Hispanic launch leverages international reggaeton singer-songwriter Daddy Yankee. The first spot began airing October 11, highlighting the functionality and benefits of Allstate’s innovative mobile app, Drivewise, including discounts and rewards that consumers can obtain just for driving safely.The “Estar en buenas manos nos da más” campaign rollout will continue into 2017 and be seen across a variety of national advertising and marketing mediums, including television, digital and mobile, online video, social media and radio. The ad campaign was developed by Allstate’s longtime Hispanic agency partner Lápiz USA.

  • Fiesta Mart

nnnFiesta Mart, L.L.C. is continuing on its path to reinvigoration with five Dallas/Fort Worth stores celebrating grand reopenings in October. The first Minyard store to officially transition to Fiesta opened last week at Lake June Road in Dallas; two additional previously acquired Minyard stores and two remodeled Fiesta stores will also host grand reopenings this month. The newly remodeled Fiesta store on Pioneer Parkway in Arlington and the former Minyard on Shady Grove in Irving will both host celebrations October 19.The first 200 customers at each store’s celebration will receive a US$10 Fiesta gift card. Festivities will continue with free prize giveaways during the weekend. The full October schedule is as follows.Ongoing transitions of former Minyard stores will be occurring weekly through January.

  • Jarritos

Director, Diego Jarritos_LogoLuna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey“. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.Luna collaborated with Jarritos, along with agency of record, WALO Inc. because of his belief in the importance of sharing the challenges, triumphs, and unity of the immigrant journey during this season when negative rhetoric seems to be running rampant. Today, Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon.

Jarritos - "The Journey"

  • Droga5

c9danqu2_400x400Creative agency Droga5 will add media planning to its capabilities. The new offering will be delivered via Droga5’s communications strategy department led by Colleen Leddy.

 

 

 

 

  • Post Consumer Brands

Post Consumer Brands LogoFollowing a competitive review, Post Consumer Brands announced LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands.LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLESTM brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.Spark-MediaVest will remain Post Consumer Brands‘ media agency of record.

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.