FIFA Adds Women’s Soccer Strategy
For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
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For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
Fiat is the number two automotive brand worldwide but in some Latin American countries, including Brazil it is number one, taking a 21.5% market share. In Brazil, Fiat is also building a new Jeep plant from where it plans to supply most of Latin America, João Batista Ciaco, Head of Advertising and Relationship Marketing Director of Fiat in Brazil and Latin America, tells Portada.
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Car manufacturers have come back strongly as major marketers over the last few years. They have also been increasingly focusing on the Hispanic consumer (e.g. see Chevy’s Silverado). This is definitely also the case of Chrysler according to its CMO Olivier François. François, born in Paris (France) is also the CMO of Chrysler owned Fiat S.p.A. Portada interviewed François, a speaker at AHAA’s upcoming Annual Conference.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers