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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

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 ::: Metrogas – Global Mind ::: GSK – PHD, Mediacom ::: Quilmes – Y&A ::: Hyatt Hotels Corporation ::: Fiat Mexico- agency MADE:::

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  •  Metrogas/ Argentina

descarga (4)Metrogas, a natural gas company supplier in Argentina, has selected Global Mind as its media agency. The agency will be responsible for managing the company’s communications through digital media. Global Mind has already begun working on a carbon monoxide prevention campaign. Metrogas joins the agency’s portfolio which includes brands such as Peugeot, Tarjeta Naranja, Epson and YPF, among others.

  • GSK/global

4f04e6a303341df5bbe81beafdf29f33_biggerGlaxoSmithKline, Pharma and consumer-health giant, has awarded its global media agency account, including part of GSK’s recently added Novartis health and vaccine business, to incumbents PHD and Mediacom.Incumbents for GSK and Novartis were invited to pitch for the more than US$600 million combined media business in the latest review, which followed the completion of GSK’s deal with the rival pharma giant. The deal granted GSK a 63.5% stake in a US$10 billion global joint venture, combining both companies’ over-the-counter consumer health-care operations. As part of the pact, GSK also acquired the bulk of Novartis’ global vaccines business and sold its oncology portfolio and rights for future products to Novartis.

  • “Ni más ni menos”/ Argentina

descarga (5)Quilmes beer brand has released its new commercial “Ni más ni menos” (“nothing more nor less”) created by the agency Y&A. The spot seeks to encourage young people to use the figure of the “designated driver.” It is the fifth piece that the company prodeces under the brand claim “If you drank, do not drive.” The spot, which already aired on television, can also be seen in Quilmes social networks: the Facebook Fan page, Facebook.com/quilmescerveza; Twitter, Quilmes_Cerveza; and the official YouTube channel of the brand, youtube.com/ Quilmes120Argentina.

  • Hyatt Hotels Corporation

UMVZTc4y_biggerHyatt Hotels Corporation and LATAM Hotels Corp have announced the opening of Hyatt Place Tegucigalpa, the first Hyatt Place hotel in Honduras located in the capital city of Tegucigalpa. The hotel brings the Hyatt Place brand’s intuitive design, casual atmosphere, and practical amenities, such as free Wi-Fi and 24-hour food offerings, to the Central American country.Hyatt Place Tegucigalpa is the first of five Hyatt Place hotels that are set to open in Central America over the next three years under the relationship with the hotel owners LATAM Hotels Corp. Upcoming Hyatt Place hotel openings include locations in Managua, Nicaragua; Guatemala City, Guatemala; San Salvador, El Salvador; and a second hotel in Honduras in San Pedro Sula. Currently, Hyatt Place hotels in Latin America and the Caribbean are located in Costa Rica, Panama, Mexico, Chile, and Puerto Rico.Located in the financial center of the city

  • “R is for Respect” 

MADE, the ad agency led by Yosu Arangüena and Cristian Rocha, has presented the campaign R is for respect for the launch of the FIAT SPORTING line. The new series consists of three models: F500 Sporting, Sporting Palio and Uno Sporting.Under the concept R is for respect, the agency developed a campaign that highlights the logo “R” that is common denominator in all three models of the line. MADE reinforced the spirit and the sporty design of the new Fiat presentations. Creativity announces the different personalities of each of the models while emphasizing respect that arouse in everyone.MADE works with Fiat for its launches in Mexico since 2014. FIAT SPORTING line is an innovative concept for signing, a line that commands respect and a new side of Fiat.

https://youtu.be/Z5XKC0boVpg

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Visa- FIFA – Global ::: La Comunidad – SapientNitro :::  Pepitos – Argentina ::: Globant – Argentina ::: Fiat y Alfa Romeo – Made ::: Viva! Absolut Vodka – Doblevida ::: Renault Mégane – Publicis

VISA – FIFA – Global

Soccer governing body FIFA signed a new accord with Visa Inc. (V) through 2022, extending their agreement.  The world’s biggest bank-card network is the fifth FIFA partner to commit to both the 2018 and 2022 World Cups, following Adidas AG (ADS), Coca-Cola Co., Hyundai-Kia and Anheuser-Busch InBev NV. Visa joined FIFA’s roster of sponsors following a dispute between the soccer body and its previous credit card sponsor MasterCard that was only settled after FIFA agreed to pay US $90 million in compensation.

La Comunidad – Argentina / US

SapientNitro, a division of Sapient, has announced the acquisition of the creative Argentinean agency La Comunidad, founded by José y Joaquín Mollá. The agency has worked for Converse, Volkswagen, MTV, Virgin Mobile, Sony and Corona, among other brands. Currently, Gastón Legorburu is the worldwide chief creative officer.

Pepitos – Argentina

Pepitos! has launched for the Summer Season a new app called Scan Fun. The new app allows clients to scan the cookies and win tablets, longboards, headphones and a trip to Orlando for four people.

Globant – Argentina

Globant, the Argentinean software producer, has announced new clients: Bally Technologies and Embraer. The company also said it will continue with its expansion in Latam. Other clients include: Electronic Arts, National Geographic, LinkedIN and Coca Cola.

Fiat – Alfa Romeo – Mexico 

Made, the Mexican creative agency leaded by Yosu Arangüena and Cristian Rocha, will work with Fiat and Alfa Romeo in the country.

Viva! Absolut Vodka – Mexico

Viva! Absolut Vodka is one of the new clients of the digital agency Doblevida. The agency will be in charge of the digital actions of the brand.

Renault Mégane – Spain

Publicis is in charge of the new campaign for the Renault Mégane. The campaign will be featured under the concept “Los copilotos no ayudan, Renault Mégane sí”. The campaing includes TV, print media and out door advertising.

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