Fiat Chrysler


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 


  • KFC

Wieden+Kennedy, creative agency for The Yum Brands fast food chicken chain, has also been awarded its US$234 million U.S. media ad spending account, which includes media planning and buying across all platforms, including digital and social media. Publicis media agency Spark Foundry was the incumbent since 2017. W+K has handled KFC creative since 2015.







  • Fiat Chrysler

Fiat Chrysler, One of the world’s largest automakers, has placed its´U.S. media account in review for the first time in nine years, Ad Age first reported. IPG’s UM, Incumbent media agency since 2009, will participate in the new review. UM’s offices in Detroit, New York and Los Angeles all work on the account, with Scott Russell overseeing the account out of Detroit. The review includes media buying and planning for all of the company’s major brands, including Chrysler, Jeep, Dodge and Ram. Global media is not included in this review.





  • HSBC

HSBC, The Hong Kong and Shanghai Banking Corporation, has awarded Omnicom agency PHD its´ US$400 million global media buying account beating 10-year incumbent agency Mindshare, The Wall Street Journal first reported. WPP’s JWT still handles some HSBC creative work. The switch comes under Leanne Cutts, who joined HSBC as chief marketing officer last year from Mondelez.




2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Jack Link´s

Jack Link’s Beef Jerky, an American snack company best known as the producer and marketer of the eponymous brand of beef jerky, has moved its media account from Carmichael Lynch, which handled media buying and planning for Jack Link’s for 13 years, to Cincinnati-based media agency Empower, Adweek reports. Jack Link’s spent about US$11 million on measured media in the U.S. in 2017, according to Kantar Media. Among Empower’s other clients are Wendy’s, Bush’s, Land O’Frost, Famous Footwear, Gorilla Glue and Ashley HomeStore. Carmichael Lynch did not participate in the media agency review.



  • Randalls

Randalls Food Markets, which operates 43 supermarkets in Texas, with 27 stores around the Houston area and 16 stores around the Austin area, is closing its third Houston-area store this year as the longtime local grocer continues to struggle in a hyper-competitive market.Last month, the company shuttered stores in Garden Oaks and in Stafford, leasing those locations to a Hispanic grocery chain called El Rancho.




2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

  •  The LEGO Group

IPG Mediabrands’ Initiative has been awarded The LEGO Group global media duties following a pitch process.Publicis Groupe’s Starcom was the U.S. incumbent since 2004.The toy marketer spent around US$85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media.





  • Adidas

Multinational sportswear manufacturer Adidas is conducting a global media agency review, according to sources. Dentsu Aegis’ Carat is the incumbent in the U.S. The brand spends about US$300 million annually on ads worldwide, per an estimate by CampaignCarat is expected to defend its assignment.





  • MetLife

MetLife has selected MediaCom as its new U.S. media agency of record after a six-month review. MediaCom will lead media planning and buying for all of MetLife’s businesses in the U.S., including Retirement & Income Solutions, Property & Casualty and Group Benefits, the largest provider of non-medical benefits in the country. MediaCom will start buying duties as of January 1st, 2018, as incumbents MEC and Merkle transition off the business.





NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Vallarta Supermarkets

Vallarta Supermarkets, one of the nation’s largest Hispanic supermarket chains has announced the grand opening of its 50th store located in Pasadena, California.  The new supermarket, located at the Renaissance Plaza Shopping Center on the southwest corner of North Fair Oaks Avenue and Orange Grove Boulevard was previously occupied by a Vons Supermarket. The totally remodeled 50,000 square-foot facility was built with an investment of US$8 million, and will maintain the services of a Wells Fargo bank branch as well as a pharmacy.With the opening of its new store in Pasadena, Vallarta Supermarkets has launched into a new multicultural market with the creation of a new design style of its stores and new offerings in the food and beverage shopping experience. The store will also improve the quality of life for local residents with convenient one-stop shopping and access to traditional and healthy food options.To attract Pasadena clientele, Vallarta spared no effort in giving their store a new look. The opening of the Vallarta supermarket will not only provide new and varied options for buying groceries for Pasadena residents, but will have a positive economic impact in this area of the city with the creation of 330 local jobs.Vallarta Supermarkets has grown to a total of 50 stores throughout different counties in California (Los Angeles, Ventura, San Bernardino, Kern, San Diego, Santa Barbara, Tulare, Orange and Fresno). 

  • Maserati

Accenture Interactive has been appointed Fiat Chrysler’s Maserati global agency for its Maserati brand across the U.S., Asia, Europe and Latin America without a pitch, Ad Age first reported. Accenture will oversee Maserati brand and creative work, digital advertising, strategy and content production, campaign management and analytics. Accenture currently does some work for parent company Fiat Chrysler.The agency will focus on Maserati’s eight leading markets, which include the US, China, Germany, the UK and the Middle East. Those markets account for about 85% of its global sales. Publicis Media will continue to handle traditional media-buying, after Starcom won most of the global media account for Fiat Chrysler Automobiles, the parent company of Maserati, a year ago. Interpublic’s UM holds the media-buying account in the US and Cohn & Wolfe handles Maserati’s social media globally.

  • Interjet

Interjet’s Toronto and Montreal flights to Mexico City and Cancun just started this summer and already the airline is seeing load factors of close to 70%. The airline wants agents to know that Interjet fares are now in Sabre and Amadeus, and that access through Travelport (parent company of Galileo and Worldspan) “should be ready by early 2018”.Interjet pays 4% on its air-only as well as vacation packages including air, hotel and ground transportation through Interjet Vacations.The airline jumped into the B.C. market with return fares starting at $519. The carrier bills itself not as a low-cost carrier, but as a value carrier. The carrier is also still flying high on its TripAdvisor recognition as a 2017 Travelers’ Choice winner, for best airline in Mexico. All of Interjet’s Canadian gateway flights, from Toronto, Montreal and Vancouver to Mexico City’s Aeropuerto Internacional Benito Juárez, as well as to Cancun International Airport, operate four times weekly.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • HP

NNNNHP has consolidated its US$600 million global media assignment with Omnicom’s PHD, Mediapost reports. PHD is the company’s traditional media agency and now has added the firm’s global digital media assignment. There was not a formal review.WPP’s Essence was the digital media incumbent.





  • “Keep Walking México” by Johnnie Walker

descarga (8)The agency La Doble Vida has released its latest campaign for Johnnie Walker called “Keep Walking México”. The agency led by Manuel Camacho won the account five months ago and this is the brand’s first local campaign in five years. Following the electoral effect in the United States, the dollar behavior and the gasoline price, among other factors, Mexicans began worrying about other things and Johnnie Walker has noticed that. The brand found a positive attitude among Mexican consumers regarding those difficulties. The new campaign seeks to stand out Mexican values especially among young Mexicans, inviting them to take the future into their hands and take action, and see all opportunities despite of the crisis. Mexico is one of Johnnie Walker’s five most important countries.The spot was under Daniel García and Manuel Camacho creative direction. In addition, the multiplatform campaign has tv, OOH, content, use of networks and PR. KTBO and Trensetera collaborated as specialized agencies.

  • Jeep

XZQM-mMF_400x400Fiat Chrysler Automobiles NV plans to begin producing a Jeep Wrangler-based pickup truck in late 2019, the head of the Jeep brand said.That truck does not have a name yet, but Jeep head Mike Manley and Fiat Chrysler CEO Sergio Marchionne are considering some historical Jeep names.Jeep will launch a new Wrangler SUV in the fourth quarter this year, Manley said. Fiat Chrysler is spending US$700 million at its Toledo Assembly Complex to retool the north plant to produce the new Wrangler.The Grand Wagoneer could be sold in certain global regions such as the Middle East, China, Latin America and some Asian markets. Analysts expect the luxury Grand Wagoneer will compete with SUVs from brands such as Range Rover.The company expects Jeep this year to exceed its 2016 global sales of 1.4 million vehicles.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.


  • iguama

F3Bi2XF6_400x400Cross-border shopping leader iguama announced it has expanded its online shopping mall operations into Mexico, securing a larger share of e-commerce space which now totals seven countries in Latin America. The launch allows customers in Mexico access to iguama’s online retail partners, which include Overstock.com, Target, Juicy Couture, BCBG and many more.Founded in 2014, iguama, a cross-border shopping mall, offers savings on thousands of U.S. retail brands, while providing a secure cross-border shopping experience. All local customs, taxes and shipping are handled by iguama, removing international barriers from customers and guaranteeing delivery.According to the Latin American E-Commerce Report, Mexico is a leader in e-commerce and has substantial potential for online retail growth, with forecasts of us$11 billion in sales by 2018.



  • BlueFocus & 24×7 Comunicacao

1442f5aBlueFocus International, a wholly-owned subsidiary of BlueFocus Communication Group, and 24×7 Comunicacao, one of Latin America’s leading PR and communications agencies based in Sao Paolo, Brazil, announced a strategic partnership between the two companies.The partnership consists of co-development of cross-border marketing, business development opportunities and knowledge sharing enabling the companies to provide highly targeted and localized PR, communications and marketing solutions for global brands and organizations in China, Brazil and Latin America. As part of the extensive agreement, 24×7 Comunicacao has also entered into a partnership with BlueFocus eCommerce, a BlueFocus Communication Group company, to deploy eCommerce enablement solutions for Brazilian manufacturers targeting the rapidly growing and expanding Chinese eCommerce market. 24×7 Comunicacao will engage in sales and marketing work to promote the services and serve as the first line of contact with Brazilian companies. BlueFocus eCommerce will conduct all primary China-side web enablement, ecommerce marketing and storefront management while BlueFocus International will provide China market analysis, market entry strategy, PR, communications and marketing services to Brazilian businesses.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
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