A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Mondelez ::: Ford ::: Dunkin’ Donuts ::: ZUMEX® Group ::: Hot Pockets® ::: Ferrero R. ::: Hot Pockets® :::
Mondelez has launched a review of its global media buying and planning business in a move to consolidate its roster, according to reports.The agencies competing for the global account are the brand’s two incumbent global media agency networks, Starcom MediaVest Group and Dentsu Aegis Media, according to Ad Age. The two regional incumbent agencies – PHD for the UK and Madison in India – have not been invited to take part in the review.Mondelez, which owns brands such as Oreo, Belvita, Cabury Dairy Milk and Trident, spent an estimated US$1.7bn on global media in 2013.The review is expected to finish by early autumn, with the appointments becoming effective at the beginning of January 2016.
Under Sebastian Castañeda creative direction, Blue Hive has introduced three new spots for Ford Argentina with the latest technological advances in the automotive industry. The spots aired during the Campions League final, between Barcelona and Juventus on Saturday. The campaign consists of five spots.
- Dunkin’ Donuts
NCR Corporation, leader in consumer transaction technologies, has announced that Dunkin’ Donuts has opened its first site in Brazil using NCR restaurant technology and cloud solutions. NCR’s solutions will help the Brazilian location, which is operated by OLH Group to engage consumers more effectively and operate with greater efficiency.With a new style, the chain arrives to Brasília and the neighboring Goiás state with an expanded menu adapted to local tastes. The restaurant chain chose NCR solutions to more easily manage daily transactions and gain insights about store performance. Using NCR’s Aloha point-of-sale software, Dunkin’ Donuts will be able to process its orders and payments in the easiest, fastest way possible, increase speed of service, and improve its operating efficiency. Each new item or price change on the menu is automatically synchronized, simplifying management’s daily work.
- ZUMEX® Group
ZUMEX® Group, a worldwide leader in developing innovative technology for juice, is looking to awaken the passion for natural juices and green smoothies through its platforms on Facebook, Twitter, Pinterest and Instagram with its new “Refresh your world” campaign, which promotes changes in eating habits.ZUMEX® Group, a world leader in designing and manufacturing innovative solutions for squeezed fruits and vegetables, has presence in more than 80 countries through an extensive network of distributors and its four own offices (US, Mexico, UK and France), which give support to the plant, located in Spain (Moncada-Valencia).
- Hot Pockets®
Italian confectioner Ferrero has appointed PHD for its media duties in emerging markets.The appointment follows a six-month review that included five agencies. Mindshare was the main incumbent on the account, while ZenithOptimedia held the business in the Middle East.In 2014, Omnicom Media Group assumed the brand’s global media buying and planning business in markets including Australia, the UK, the US, and Russia.