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Fernando Silva

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Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Mike Tasevski is now Vice President, Global Sponsorships at Scotiabank. Previously, he spent almost 10 years at Mastercard, where he served as VP, North America Sponsorships and later as VP, Market Development.

 

 

 

 

 

Mercedes-Benz Argentina announced the appointment of Verónica Niemann as Manager, Public Affairs, Communications and Corporate Social Responsibility.

 

 

 

 

 

State-run Banco do Brasil SA has promoted Antonio Hamilton Rossell Mourão, son of the country´s Vice President Hamilton Mourão, to Head of Marketing & Communications. A civil servant working at Banco do Brasil for almost 20 years, Rossell Mourão was previously an advisor in the agribusiness division, where he had been for 11 years. His wife also works at the bank.

 

 

 

Agency FCB&FiRe Chile names Tito Pérez CEO. Perez comes from Publicis Groupe, where he spent nearly 31 years.

 

 

 

Fernando Silva is media agency Quiroga new Partner & Global CEO.

 

 

 

 

 

 

 

Gustavo Quiroga, who until now held that position, was promoted to Global Chairman.

 

 

 

 

 

 

Estée Lauder Companies announced new Leaders at brands Smashbox and GlamGlow, effective immediately:

 

Sejal Shah Miller has joined the company as Senior Vice President, Global General Manager, Smashbox.She reports directly to John Demsey and succeeds Beth DiNardo, who has made the decision to retire from her position as Global Brand President, Smashbox and GLAMGLOW.

 

 

 

 

 

Arnaud Goullin has been appointed Senior Vice President, Global General Manager, GLAMGLOW.He reports directly to John Demsey and succeeds Paula Pontes, who has decided to step down from her position as Senior Vice President, Global General Manager, GLAMGLOW.

 

 

 

 

 

Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

What: After losing Telefonica and P&G Digital, Starcom now lost the Coca Cola Mexico business.
Why it matters: Losing Coca Cola Mexico, with an estimated annual media spend of US$ 100 million, adds to Starcom’s rough patch. The fact that Coca Cola Mexico was won by Mediacom who is now led by Fernando Silva, former CEO of Starcom in Mexico shows how personnel changes can impact agency assignments by major brands.

 Mediacom has continued its new business streak by adding Coca-Cola’s media business in Mexico. Annual media spending is estimated at U.S.  $100 million. The shop, a unit of WPP Group’s GroupM, succeeds Publicis Groupe’s Starcom on the business. Starcom had handled the account for more than a decade. Starcom has been going trough a rough patch as it recently lost the Telefonica and the P&G Digital accounts.

Fernando Silva former CEO of Starcom in Mexico and now regional leader of MediaCom based in Argentina, played an important role in the Coke Mexico pitch, insiders tell Portada.

Mexico remains Coca-Cola’s top consumer market based on per capita consumption

Despite a new tax on beverages with a high-sugar content, Mexico remains Coca-Cola’s top consumer market based on per capita consumption and is the company’s second largest operating region in terms of sales volume. The latest assignment comes a year after MediaCom landed Coke’s media planning and buying account in the U.K., taking over from Dentsu Aegis’ Vizeum.