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7th Annual Hispanic Advertising and Media ConferenceWe are revealing the full program and agenda  of our Hispanic Sports Marketing Forum (Sept. 25) and  the 7th Annual Hispanic Advertising and Media Conference (Sept. 26) in New York City’s Scholastic Auditorium.
Portada’s editorial team, in cooperation with Portada’s Editorial Board members, has put together a very high quality agenda that will substantially increase the knowledge of marketers and media executives targeting the growing Hispanic population. For the Hispanic Sports Marketing Forum, Portada has worked in partnership with sports marketing agency AC&M Group.

Get actionable Insights on:
– The Local Connection: New approaches for  National Brands to  reach local audiences.
– Hispanic Mobile Marketing: The State of the Art
– Big Data and its impact on Hispanic Marketing
– Why and how Corporate America needs to be Latin Ready
– The U.S. Hispanic Soccer Market: Brand New Research for Marketers (Hispanic Sports Marketing Forum)
– Navigating the Complex Media Landscape of Hispanic Sports (Hispanic Sports Marketing Forum)
– Hispanic Sports Activation: Case Studies about succesful Activation of Hispanic Sports Marketing Programs (Hispanic Sports Marketing Forum)

and much more.

Portada’s Flagship Annual Conference can be attended in combination with  the Portada’s Hispanic Sports Marketing Forum which takes place in the same venue on the day before (Sept. 25).  Make sure to get  your ticket to both events at the special Combo Promotion (only US$ 100 more!)

Attendees to the events will be able to meet the nation’s top U.S. Hispanic marketers. The most recent additions to the already star-studded agenda include: Hector Ruiz, Regional Sales Manager Latin America, Delta, Olga Serna, Senior Marketing Manager, AT&T Wireless and Alejandra Barron, Senior Manager Multicultural Marketing, The Home Depot. Other recently added  major speakers and panelists include: Jose Maria Garriga, VP Sports, Univision Networks, Fernando Schwartz, anchor ESPN Deportes and Monique Manso Publisher of People en español.

DOWNLOAD THE 16 PAGE COMPLETE PROGRAM AND AGENDA!

Join us at PORTADA Mexico!

Sports content is a key factor to connect with Hispanics living in the U.S. This will particularly be the case next year when the Soccer World Cup takes place in Brazil. Hispanic Sports Marketing ForumThat is why Portada, the leading Source on Latin Marketing and Media, is organizing the Hispanic Sports Marketing Forum in New York City’s Scholastic Auditorium on Sept 25.  The high quality Forum program created in partnership with sports marketing agency ACM is designed to give brand side marketers, agencies and media executives an in-depth understanding of the Hispanic sports marketing landscape. “U.S. Marketers need to learn how to shout Gooooooooool! It is crucial for the success of their brands in the huge and growing Hispanic market,” says Marcos Baer, publisher of Portada.

 

Already confirmed Thought Leaders and Sport Celebrities

Joel Bary, CEO, Latinmedios

Hector Vallejo, Multicultural Marketing Manager, Stanley Black & Decker

Jason Riveiro, Multicultural Marketing Manager, Paint Stores Group, The Sherwin-Williams Company

Jaime Cardenas,  CEO – Founder, ACM Connect

Ignacio Cassinelli, Editor, Soccer Confidential

John Guppy, Founder, Gilt Edge Soccer Marketing

Eric Krasnooo, Vice President, MLS Digital Properties, Major League Soccer

Vicente Navarro, Director Hispanic Marketing,  Sports Endeavors

Jesus Ostos, Brand Marketing Group Manager, Brown Forman

Fernando Schwartz, Anchor, ESPN Deportes

Many more Thought Leaders to be announced soon!

 

Themes they will explore:

  • The Hispanic Soccer Market – Exclusive and brand new research focused on marketing insights for the multiple segments of U.S. Hispanic soccer
  • Navigating the complex media landscape of Hispanic Sports
  • Sports Activation: Case studies about successful Hispanic sports marketing programs
  • Going digital – Sports Properties’ efforts to connect with Hispanics online
  • Hispanic Sports Blogs – Myths and Realities about social influencers

 

Twitter: #Portada13

Registration:

You can register to the Hispanic Sports Marketing Forum by attending it independently or in combination with Portada’s 7th Annual Hispanic Advertising and Media Conference which takes place in the same venue on September 26.

 

Confirmed Sponsors

Regate Level
Alcance Media Group http://alcancemg.com/en/

Al Dia Texas  http://aldiatx.com/

Sponsorship Opportunities:  Portada has a wide selection of sponsorship opportunities for the Hispanic Sports Marketing Forum .  Sponsorship packages can also include exposure in Portada’s audited digital and print properties. To inquire how to align your brand with this important event and be on top of mind of marketers wanting to reach Hispanics for the 2014 Soccer World Cup, please contact Kelley Eberhardt at 1212 685 44 41 (Kelley@portada-online.com).

Join us at PORTADA Mexico!

Portada is organizing the Hispanic Sports Marketing Forum in New York City’s Scholastic Auditorium on Sept 25.  The Forum’s program created in partnership with sports marketing agency ACM is designed to give brand side marketers, agencies and media executives an in-depth understanding of the Hispanic sports marketing landscape. Special emphasis will be placed on the upcoming 2014 Soccer World Cup in Brazil. New research, best practices and case studies of sports activations will be analyzed by major experts including:

Ignacio Cassinelli, Editor, Soccer Confidential
Jaime Cardenas, CEO & Founder, ACM
Camilo Durana, Global Director Sports and Entertainment, Budweiser (AbInbev)
John Guppy, Founder, Gilt Edge Soccer Marketing
Jesus Ostos, Brand Marketing Group Manager, Brown Forman
Fernando Schwartz, Anchor, ESPN Deportes

Many more Thought Leaders to be announced soon!

hsmf_300x250(1)You can register to the Hispanic Sports Marketing Forum by attending it independently or in combination with Portada’s 7th Annual Hispanic Advertising and Media Conference which takes place in the same venue on September 26.
Sponsorship Opportunities: Portada has a wide selection of sponsorship opportunities for the Hispanic Sports Marketing Forum which can include a special Hispanic sports marketing editorial feature in Portada’s Q4 2013 issue (circ. 20,000 reach 90,000) as well as digital exposure. To inquire how to align your brand with this important event and be on top of mind of marketers wanting to reach Hispanics for the 2014 Soccer World Cup, please contact Kelley Eberhard at 1212 685 44 41 (Kelley@portada-online.com).

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