Fernando Lang


What: EPMG has partnered with impreMedia to launch a comprehensive print, digital and experiential 2014 Soccer World Cup program.
Why it matters: The sport program will run 6 consecutive weeks through Jun 18, 2014. Advertisers will be able to leverage at least 28 Spanish-language publishers across 20 different markets.

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Multicultural media placement firm EPMG has announced they have partnered with impreMedia, the Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.

This partnership will facilitate one of the largest World Cup footprints, with a combined print circulation of over 2 million and nearly more than 9 million unique visitors online. impreMedia brings Los Angeles La Opinion, New York’s El Diario/La Prensa, Chicago’s La Raza and other Hispanic newspapers to the table. While EPMG’s deep publisher relations provide many other major Hispanic newspaper digital and print properties nationwide.

Advertisers will be able to leverage 28 of the strongest Spanish-language publishers in the country, with reach in Los Angeles, Dallas, Houston, Miami, Chicago, New York and 14 other markets.The in-depth sports coverage will run 6 consecutive weeks through  Jun 18, 2014.

“Earlier this year, we released data from our custom Nielsen study that stated the top two Spanish-language newspapers in LA reach 79% of all Latinos in the area on a seven-day basis,” said Trevor Hansen, CEO, EPMG. “Imagine that level of engagement, but across 20 different markets. This is the massive reach that our partnership with impreMedia can deliver.”

“We are thrilled to partner with EPMG on this multiplatform World Cup solution,” said Fernando Lang, vice president of sales, impreMedia. “We’re excited to leverage our set of publishers, as well as other top Spanish-language publications in the country, to provide a scalable solution for advertisers trying to reach the market.”

Earlier this year Portada published the 2014 Soccer Marketing Guide in partnership with AC&M Group and Soccer.com. DOWNLOAD it here (free registration required).

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