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Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Fandango 

Fandango in Sales Leads LatAm

Fandango Latin America, the region’s leading online movie ticketing service, announced that it is leveraging CleverTap’s Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap’s Coeus Data-Science Engine to segment an audience based on how high (or low) their intent is to perform (or not perform) a set of actions such as uninstalling an app or purchasing a ticket. Using three Intent Segments – Most Likely, Moderately Likely and Least Likely – IBS enables highly-targeted messaging campaigns that drive niche user groups toward a path of conversion. Fandango LATAM is moving away from static rule-based marketing to goal-based marketing that identifies the most likely customer segments to accomplish an outcome based on dynamic, real-time digital interactions of users for a much more contextual and scalable approach.

 

  • Linio Colombia 

Linio Colombia in Sales Leads LatAm

Ingenico ePayments, the ecommerce division of Ingenico Group, announced that it will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience. Linio is a leading online marketplace in Latin America where customers demand smooth and intuitive payment. Ingenico will lead this effort by providing optimized payment solutions to Lino’s customers. Linio and its shoppers will benefit from Ingenico’s extensive experience working for leading ecommerce companies and global partners in more than 170 countries. Ecommerce is one of the most developed sectors in Colombia. Sales have increased by more than a whopping 230 percent from 2013 to 2017.

 

 

  • JetBlue 

Jetblue in Sales Leads LatAm

JetBlue announced it will introduce new nonstop service between New York’s John F. Kennedy Airport (JFK) and San José, Costa Rica’s Juan Santamaría International Airport (SJO) beginning November 1, 2019 (a). Service will operate three times weekly on Fridays, Sundays and Tuesdays.San José – Costa Rica’s capital and largest city – is home to more than 300,000 people and boasts museums, parks, cultural spots, as well as a variety of bars and restaurants. It also serves as a central jumping off point for travelers interested in hiking, visiting rain forests or exploring national parks.New York-JFK service in San José will complement JetBlue’s daily service between Costa Rica’s capital and the airlines’ focus cities in Fort Lauderdale and Orlando. Additionally, JetBlue also offers nonstop service, including seasonal Mint flights, to Liberia, Costa Rica from the airline’s home at New York-JFK. JetBlue first began serving Costa Rica with San José service more than a decade ago in March 2009.

 

 

  • Isolite

Isolate in Sales Leads LatAm

Latin America’s second-largest Coca-Cola bottler, Arca Continental has rolled out its Isolite functional soft drink brand. Produced and developed in Mexico, the coconut water-based beverage aims to bring hydration levels to consumers exposed to high temperatures, strenuous work conditions or to avoid a hangover.Isolite, which will be available in three flavours, was created by the Coca-Cola Center for Innovation & Development in the country. The brand has also secured ‘official rehydrator’ status for the Mexican Red Cross.Earlier this year, Arca confirmed a MXN13bn (US$680m) investment this year across its operations in Mexico, the US and South America.

 

 

 

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

 

  • Ford Motor Company 

Driving Dreams 2019 in Sales Leads LatAm

Ford Motor Company Fund, the philanthropic arm of Ford Motor Company,  returned to Panama to kick-off Ford Driving Dreams 2019 with a day of high-energy and goal-setting activities for 300 middle school students. It has invested more than US$400,000 in educational scholarships, grants and resources in Panama.The event was for students with good academic standing from ten public schools located in some of the most vulnerable areas of the province of Herrera, San Miguelito.The students from the participating schools will have the opportunity to compete in the “What Drives Your Dreams?” essay contest to win scholarships. These scholarships will help students and their families defray the cost of school supplies, books, transportation, and other basic needs that often prevent students from completing the school year and moving on to the next grade. Ford Driving Dreams was designed by Ford Motor Company Fund to help youth graduate on time and pursue higher education. The initiative has impacted more than 200,000 students across the United States, Puerto Rico, and Latin America since it was launched in 2012.

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Bic

Initiative, an agency of Interpublic Group’s IPG Mediabrands Holding, has welcomed BIC, a  global supplier of stationery, lighters and razors, to its regional customer base. Prior to this appointment,  Bic worked with local agencies in LatAm. Now, Initiative will be in charge of media buying for BIC at a regional level.With more than 60 years in the market, BIC is characterized by offering simple solutions to daily needs of consumers, providing confidence and innovation to carry out common tasks.

 

 

  • Despegar

Travel and tourism site Despegar.com has appointed Vizeum Argentina as its’ new media agency of record. Vizeum is already working with the brand in the planning and execution of offline media campaigns.

 

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Pernod Ricard

Pernod Ricard has chosen Mindshare, among five local agencies, to handle its media account in Colombia. The French multinational brands include Chivas Regal, Absolut Vodka, Something Special and Havana Club.

 

 

 

 

  • Fandango

Fandango, a digital network for all things movies, has signed a definitive agreement to acquire MovieTickets.com, an online movie ticketer serving moviegoers in the United States, Canada, the United Kingdom, and Latin America. MovieTickets.com will join brands Fandango, Flixster, Ingresso and Fandango Latin America to create a suite of movie ticketing properties, serving hundreds of millions of moviegoers worldwide. The deal is subject to customary closing conditions and is anticipated to close in Q4 2017. Once completed, the acquisition will bring to Fandango’s ticketing network new exhibitors including National Amusements, Cineplex, Landmark Theatres and Marquee Cinemas, as well as many independent theater chains.It will also expand the company’s footprint in Latin America, and establish a ticketing presence in Canada and the United Kingdom for the first time. After the acquisition is complete, MovieTickets.com will continue to operate from its headquarters in Boca Raton, Florida. In addition to building its domestic business, Fandango announced earlier this year a new global brand strategy for Latin America, launching innovative new online and mobile ticketing destinations at Ingresso.com in Brazil and Fandango Latin America (www.Fandango.lat, formerly Cinepapaya) in multiple Latin American countries, including Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • AB InBev

descarga (4)Anheuser-Busch InBev, one of the world’s largest brewer, has kicked off a global media planning and buying agency review for its’ US$2 Billion Global Media Assignment. The number of agencies the company aims to consolidate its’ business globally has not been determined.WPP’s MediaCom, the current U.S. incumbent, has held the account since late 2014. Globally, the company has eight agencies(from the six major groups: Mediacom, WPP, Publicis, Omnicom, Interpublic, Havas and Dentsu) spanning all major holding companies to handle media operations in more than 50 countries.

 

  • Fandango 

ANA-Portada-bien (9) Fandango, the digital network for moviegoers, is significantly expanding its presence in Latin America by rolling out a new global brand strategy that includes the release of innovative new ticketing destinations at its subsidiaries Ingresso.com in Brazil and Fandango Latin Americaformerly Cinepapaya, in seven key countries in Spanish-speaking Latin America.

 

  • Delta

descarga (23)Delta Air Lines will offer a new daily nonstop flight between New York-JFK (JFK) and Rio de Janeiro, Brazil, beginning Dec. 21, 2017, subject to U.S. Department of Transportation approval. The airline’s strategic alliance with GOL Linhas Aereas Inteligentes will extend the reach of this service to 23 destinations within Brazil and provides seamless connections at Antonio Carlos Jobim International Airport (GIG) in Rio de Janeiro.The GIG-JFK route will be operated using a Boeing 767-300 aircraft. Once approved, these flights will be available for booking through www.delta.com.

 

  • VW

descarga (24)Volkswagen AG’s Seat division is looking to expand its business in Latin America and North Africa in the next decade. Making Seat vehicles in VW production facilities in Mexico could facilitate access to Central and South American markets, he said. Seat, founded in 1950 as an assembler of Fiat models and bought by Volkswagen in 1986, has long been a weak link for the German automaker.The goal is to increase the unit’s operating margin to as high as 4.5 percent in the coming years.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Eximia/ Argentina

descarga (25)Independentagency Midios has been appointed agency of redcord of Eximia Argentina, a beauty brand of Roemmers Laboratories. The agency has already begun to develop communication strategies and media planning for the brand. The first campaign, for Cellular Power Complex moisturizing was launched earlier this month.

 

 

 

  • Luxottica

descarga (11)Omnicom’s OMD has won the global review of Italian eyewear giant Luxottica’s global media business.Luxottica, one of the largest global retailer of glasses, has an important brand roster, which includes LensCrafters, Sunglass Hut, Pearle Vision, Sears Optical, Target Optical, Glasses.com, etc. as well as Ray-Ban, Persol, and Oakley. The company also has a license to distribute glasses created by such fashion houses as DKNY, Chanel and Ralph Lauren.According to Kantar Media, the company spent US$135 million on measured media in the U.S. in 2015 and approximately US$100 million last year. Its global spend is estimated to be around UD$250 million across more than 150 countries.OMD will also handle the programmatic buying portion of the client’s business.

 

 

 

  • Virgin America & Alaska Airlines

descarga (22)Seattle-based Alaska Airlines completed its us$4 billion takeover of Virgin America in late 2016, and said in a statement Wednesday it will “adopt many of the brand elements that Virgin America enthusiasts love.” It cited in-flight entertainment, boarding music and onboard mood lighting, but the name, color schemes and other distinctive Virgin America touches will be phased out.Alaska Airlines predominately flies to destinations on the U.S. West Coast, as well as to Hawaii and Latin America, and has an all-Boeing fleet of planes. Virgin America flies largely to East and West Coast cities in Airbus planes.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

What: Fandango, the digital network for moviegoers, is significantly expanding its presence in Latin America with a new global brand strategy. Ingresso.com, acquired by Fandango in 2015,  is launching new cinema-focused ticketing platforms in Brazil this April. In Spanish-speaking Latin America Fandango (www.Fandango.lat) debuts in Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia. Last year Fandango acquired Mexican movie ticket site Cinepapaya.com.
Why it matters: Fandango’s expansion into Latin America has a strong consumer marketing aspect.  But in the U.S. Fandango is also a digital advertising network as well as  player in the coveted “data market”. In fact, it entered into a partnership with national theater network NCM; Fandango will provide data about moviegoers to NCM in exchange for Fandango in-theaters movie promotions at NCM theaters. It will be interesting to see what advertising and data strategy Fandango implements in Latin America.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting LatAm consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

GET YOUR FREE TRIAL to PORTADA’s Interactive Database! 15 NEW LEADS HAVE JUST BEEN UPLOADED. If you have questions, please  e-mail Research Sales Manager Silvina Poirier at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Fandango/Cinepapaya

descarga-3Fandango, the digital network for all things movies in the U.S., announced it is expanding its business in Latin America, one of the fastest-growing global film markets, with the acquisition of top online movie ticketer, Cinepapaya.  Following last year’s acquisition of Ingresso.com in Brazil, Fandango’s acquisition of Cinepapaya will nearly double the company’s consumer reach in the region and extend its ticketing business to seven new countries: Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Bolivia. Peru-based Cinepapaya engages millions of moviegoers across Latin America with movie-related content and an active social network that drives ticket sales across its online platform and mobile apps, supporting all major operating systems including iOS, Android, Windows Phone, and others.  Cinepapaya also offers a turnkey e-commerce solution for theater owners, including ticketing and payment solutions, ticket validation and business intelligence software packages. Cinepapaya’s exhibition clients include Cinemark, Cinepolis, Cine Colombia, Cinestar, Cine Pavilion, among others.Fandango plans to leverage its ticketing innovations and portfolio of best-in-class brands and assets to serve Latin American consumers with all of their movie needs.

 

  • Wyndham Hotel Group

9wttjkzt_400x400Wyndham Hotel Group announced it has acquired Fën Hotels, a Buenos Aires-based hotel management company that has 26 hotel management contracts spread out throughout South America and the U.S. under the Esplendor Boutique Hotels and Dazzler Hotels brands.With this addition, Wyndham now has a total of 18 brands in its hotel portfolio and the company has a combined 188 hotels in 19 countries in Latin America.Wyndham did not disclose the total cost of the acquisition. As part of the deal, Fën Hotels’ executive and management teams will remain in place, and the company’s office in Argentina will become Wyndham Hotel Group’s new headquarters office for Latin America. Fën Hotels CEO and co-founder Patricio Fuks will remain as chairman of Fën Hotels.Fën Hotels’ partner, Emprenurban, a hotel development and consulting company based in Asunción, Paraguay, will also become a strategic partner for Wyndham in Latin America.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • GUESS Inc.

descarga-5GUESS has announced the opening of its first Retail store in Asunción, Paraguay. The store which recently opened its doors to the public on December 1st, 2016 is located in Centro Comercial Paseo La Galería; it features the newest global GUESS Retail store concept and it marks a strategic opening in Latin America as part of the overall expansion strategy. Through a long time key distribution partnership with Starship Commercial S.A. that started in 1994, GUESS?, Inc. has laid the groundwork for establishing growth in the Latin American market. The brand has now 47 stores in Central and South America, including the recently opened store in Asunción, Paraguay. GUESS?, Inc. intends to complete its expansion strategy with further openings throughout Latin America in the next few years.

 

 

  • United Airlines

descarga-7United has officially launched our first flights from the U.S. into Havana, connecting Cuba to Texas’ largest city and United’s premier Latin American gateway.United will operate Saturday nonstop flights from Houston in addition to its daily nonstop service from Newark/New York via Newark International Airport (EWR).United has been working closely with the Cuban government and local airport service providers to prepare for the start of its operation into José Martí International Airport, the airline’s 14th new international route launched this year.United offers 91 daily nonstop flights to 52 destinations across Latin America and the Caribbean from its Houston hub. Bush Intercontinental will be an important gateway for service to Havana and will directly connect 20 markets across the central and western United States to Cuba with just one stop. The Cuban-American population in the Houston metropolitan area ranks among the top ten cities in the country.

 

  • Emperador

descarga-9Emperador Inc. bought the Domecq brandies and wines of Pernod Ricard, in a transaction that included Mexican brandy Presidente–Mexico’s No. 1 selling brandy–as well as Don Pedro and Azteca de Oro.This gives Emperador access to the brandy market in Mexico, where Domecq has a 50 percent share of the brandy market, and the rest of Latin America, where the population is more than 600 million.As part of its global expansion, Emperador also acquired Whyte and Mackay whiskey in 2014 and the brandy and sherry business of Beam Suntory under Beam Spain SL last February.Beam Spain holds four iconic brands including Fundador — the oldest and largest Spanish brandy in the world — Terry Centenario, Tres Cepas and Harveys.

 

 

  • Park Inn by Radisson

descarga-1Park Inn by Radisson announced the opening of Park Inn by Radisson Tacna, Peru.Radisson continues growth of the Park Inn by Radisson brand in Latin America with this new hotel that offers 75 guest rooms and suites with spacious floor plans.

 

 

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting LatAm consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.