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Analytics company Datalogix raises US $45 million

The analytics company Datalogix, known for its ad partnerships with Facebook and Twitter, has raised US $45 million series C round, to improve its set of services that help advertisers target consumers while preparing for a possible upcoming initial public offering later this year.

What Facebook’s new Mobile Ad Network means for the Hispanic market

Facebook launched the Facebook Audience Network, a mobile advertising network that provides the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook. The new product will allow brands to advertise on third-party apps using Facebook’s detailed targeting data.

Yahoo properties rank as 2nd largest reached by Smartphone in the U.S.

According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property . Google Sites remained as the top mobile media property, while Facebook was the top individual app.

Facebook announced partnership with SecondSync

Facebook has announced a partnership with UK social TV analytics company SecondSync. This partnership is aim to help clients understand how people use the social network to talk about different topics such as TV.

FDA has released a social media guidance

The US Food and Drug Administration (FDA) has released a draft guidance document that offers insights into how the agency thinks companies should use—and not use—social media channels.