A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Check out our new round up for brand marketers with the most relevant new insights and new research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Video took off last year and in 2017 is expected to be used as a content platform that drives customer campaigns, content and even product sales.That is why Facebook does not want to stay behind, and is taking an active role in video advertising.
Time just flies by! December is almost over and 2017 is almost here! Come on Q4… we’re almost done. Let’s get ready for the most beautiful part of the year: The Holidays!. Let the celebrations, parties and holiday travel begin! But first here a round up of what I saw happening in the Latin American/Digital sector over the last few weeks.
Which are the preferred video platforms by Hispanic residents of the United States? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to those questions and more, according to comScore’s August 2016 rankings.
Cisneros Interactive becomes Facebook’s official reseller in Bolivia, Ecuador, Paraguay, and Venezuela.The partnership will bring Facebook’s best practices, support and local payment options to those markets.
Oh dear Facebook executives, a few weeks after “videogate” you are admitting more measurement errors. Wasn’t it enough to have GroupM call your artificially inflated video metrics “careless and unfortunate”? Well, yesterday Facebook admitted to the media buying community that it had uncovered a bug in a Page Insight dashboart that overstated the 7 day reach of a Facebook page by 49% and the 28-day reach by 122%. The paid reach has not been impacted by this measurement error. Below excerpts of the Facebook announcement.
Back in September, the WSJ reported in an article that Facebook admitted to overestimating the average viewing time for video on its ad platform (WSJ article link). This was not a surprise as many in the industry suspected this was the case. But the WSJ created immediate reaction across major media firms and advertisers.
We spoke to Neha Misra, Vice President, Strategy & Analytics at MBuy, Albert Thompson, Director of Digital Strategy at Walton Isaacson, Zach Rosenberg, President of MBMG Media, Xavier Mantilla and Guillermo Abud, Head of Global Business Development & Programmatic at Batanga Media to gauge the industry’s feelings about where Facebook will go from here, third-party auditing and greater industry transparency in general.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
How OTAs take advantage of social networks to motivate their followers to travel around the world and, finally, acquire products through their sites.
Facebook has signed contracts with nearly 140 media companies and celebrities to create video for Facebook Live. Sports teams and players, particularly soccer, are among the highest paid.
What are the most popular sites and platforms among Latin American users? What activities do those sites and platforms enable? What are the similarities and differences between the different countries’ lists?
A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Photo-messaging app Snapchat Inc. keeps growing its business and expanding its shareholder base. The company raised US$1.8 billion with a Series F funding round, according to an SEC filing from Thursday. The Venice based company expects the business to grow by a lot more in 2017, to somewhere between US$500 million and US$1 billion.
Facebook is reportedly planning to close its ad exchange FBX that allows advertisers to buy desktop ads.The move is said to be part of Facebook’s shift to mobile now that mobile has become its’ main source of traffic and revenue.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this