Facebook unveiled a new anonymous customer tracking tool called“Journeys” so brands can see where consumer interact with brand advertising and their paths to decision-making. We asked Andrea Lopez, head of the social media agency Socialyse in Miami, to evaluate this new Facebook tool for advertisers.
Posts Tagged ‘facebook ads’
Video took off last year and in 2017 is expected to be used as a content platform that drives customer campaigns, content and even product sales.That is why Facebook does not want to stay behind, and is taking an active role in video advertising.
Facebook is reportedly planning to close its ad exchange FBX that allows advertisers to buy desktop ads.The move is said to be part of Facebook’s shift to mobile now that mobile has become its’ main source of traffic and revenue.
Facebook has emerged as a powerful platform for advertising, particularly because of video’s ability to transmit beautiful, immersive messages to targeted audiences. But what happens when certain audiences, like much of Latin America, don’t have access to the bandwidth or devices to stream those videos?
Facebook is putting the feed in motion for the first time with the auto-play videos.
AdParlor, Adknowledge’s social media platform, will now extend its work to Twitter, as a new API partner. AdParlor has worked with Facebook solely until now.
What? AdParlor, Adknowledge’s social media platform, will now extend its work to Twitter, as a new API partner. Why it matters: AdParlor has worked with Facebook solely until now. AdParlor has been named a Twitter Ads API partner, besides Facebook Strategic Preferred Marketing Developer (sPMD). “We’re pleased to announce this addition to our portfolio of social media solutions,” […]