Ezequiel Picardo


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Click here for previous Latam Changing Places editions

aaeaaqaaaaaaaapbaaaajdniytjjytqzlwrhytytndfins04nwqwlwjmnwiwyjaxmzi0mgLong Island Iced Tea Corp., a growth-oriented company focused on the ready-to-drink (“RTD”) tea segment in the beverage industry, announced the appointment of Julio Ponce as Vice President of Southeast and Latin American Sales, effective as of January 1, 2017.Mr. Ponce will be responsible for developing and overseeing Long Island Iced Tea®‘s position in the Southeast of the US and Latin America, as well as growth of its recently acquired ALO Juice® brand in those markets. Mr. Ponce has over 15 years’ experience with Latin American based companies, distributors and South Korean manufacturers. Mr. Ponce began the operations of ALO Juice® over six years ago.Mr. Ponce has entered in to an employment agreement with the Company effective from January 1, 2017 through December 31, 2017. Mr. Ponce will continue to be based in Miami, Florida.

descargaNicolas Bidon has been promoted to Xaxis global president.Bidon was previously responsible for leading operations across the company’s 25 EMEA markets.Bidon will now guide the overall strategy including growth, client development and operational leadership across regions. Bidon succeeds Brian Gleason, who is joining GroupM’s new [m]Platform division as global chief executive officer.




descarga-2As Coca-Cola CEO Muhtar Kent is stepping down from that role next year, the company has named James Quincey as its’ successor.




descarga-3Chief Operating Officer Quincey will take over leadership of the beverage maker on May 1, while Kent will remain as chairman of the board.Quincey, 51, spent much of his career with the company in Latin America and was named president and chief operating officer last year.




daniel-fierroCoupé has appointed Daniel Fierro multiplatform creative director. Fierro returned to Argentina after two years as creative director of Quorum Soho Square Lima. The executive has more than two decades of experience in agencies such as Ratto / BBDO, Agulla & Baccetti, Del Campo Saatchi & Saatchi, Grey and Leo Burnett. He worked at local and regional level with brands such as P & G, GSK, Arcor and Alicorp.


descarga-4Huawei has appointed Denise Sommerfeld new Marketing Director for Argentina, Uruguay and Paraguay.




descarga-5Red Hat named Ezequiel Picardo as the company’s new Country Manager for Chile and Peru.







People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Click here for previous Latam Changing Places editions


descargaGroupM’s programmatic trading company Xaxis announced the promotion of Lucas Mentasti to CEO, Latin America. Mentasti was previously managing director, Latin America and the first employee dedicated to the region. In this role, he successfully launched Xaxis operations in Miami, Mexico, Argentina, Brazil, Colombia and Puerto Rico, building out the Latin America business to more than 250 clients while doubling revenue each year. Prior to Xaxis, Mentasti served as vice president, digital director for Latin America at Starcom MediaVest.




2016-01-29-08-27-327167logo_fill_70Mexican Company Grupo LALA, S.A.B. de C.V. announced the appointment of Alberto A. Arellano Garcia as Chief Financial Officer (“CFO”).Alberto is an industrial engineer from Anahuac University in Mexico, and has a Master’s in Engineering Management from the same business school.



JK_2012_final_twitter2_400x400Jason Kahner has been promoted to global managing director at Grey, where he will oversee the GlaxoSmithKline account. Kahner has worked on the account for seven years in various roles, but now succeeds Alina Kessel to oversee the account globally. Kessel was recently appointed head of Team P&G for Grey parent company WPP.



descarga (2)Natalie Kerris is no longer VP, global communications at Twitter after  only six months. Kerris joined Twitter in February after 14 years at Apple, where she rose to senior director of worldwide corporate communications. Twitter chief marketing officer Leslie Berland will oversee the communications department until a replacement for Kerris is hired.

IPG MCarlosRojasPEediabrands Latin America has recently announced the appointment of Carlos Rojas as CEO in charge of the group’s operations in Peru. Rojas recently led the start-up Guvera in Latin America. Previously, he served in different positions at Google.







WmeAMySK_400x400F5 Networks has appointed Roberto Ricossa as new Vice President of Sales for Latin America and the Caribbean. Based in Miami, Florida, USA, Ricossa will report directly to John DiLullo, global executive vice president. Previously Ricossa worked as channel and Business Development Director at  Aruba Networks.




descarga (4)Expert Project has appointed Ewerton Lopes appointed as Country Manager of operations in Chile.





descarga (3)Red Hat has named Ezequiel Picardo Regional Director of Solutions Architect Group (SA) in the South, Andean, Central American and Caribbean Latin American sectors.







descarga (1) 3358908Leo Burnett Tailor Made Brazil announced that Fernando Sales left his position of vice president of the media arm of the agency. Andrea Hirata will take over from Sales. The executive held the position of Media Director.




Fw_3yNe7_400x400Marcia Neri was appointed VP of planning of FCB Brazil, effective August 15. She will replaced Raphael Barreto.






Get our e-letters packed with news and intelligence!