Ezequiel Fonseca Zas


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Mariano Defelipe is Publicis Groupe Argentina new Integrated Business Director.






Viacom International Media Networks (VIMN) –Americas has named Ezequiel Fonseca Zas SVP, Emerging Business. He will oversee all digital strategies, products and revenues across the portfolio of brands and markets and will continue leading the multiplatform strategy, product development, games & TVE products, digital ad sales planning, direct-to-consumer business development and operations for the all VIACOM Americas digital portfolio.




Lucas Arechaga has been appointed Programming Strategy & Operations Director Cartoon Network LATAM for Turner Latin America.









Marc Schader is the new Global Chief Client Officer for Havas Group Media.








Hogarth Worldwide, a WPP company and internationally-known marketing implementation agency, has established a new operation in Miami focused on the Latin American market. Hogarth’s Miami operation will be led by Mauro Baz, who joined Hogarth in 2011.






Lucia Diz has been appointed Digital Media Planner for MediaCom Argentina.







Chris Hirst has been appointed CEO for the Havas Creative global network.




People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Osvaldo Tirse – Rovio ::: Ezequiel Fonseca Zas – Viacom International Media Networks The Americas ::: Pedro Cappeletti – Grey Brasil ::: Fernando “Chapa” Achával – Geometry Global Ecuador ::: Viviana Maurman / Rodolpho Aguiar – WMcCann Río de Janeiro ::: João Alvim / Daniele Cicini – Lola Portugal y Barcelona :::

osvaldo.tirseOsvaldo Tirse, is the new Director of Brand Partnerships and Advertising, Latin America at Rovio Entertainment in Miami. Rovio is the Finnish video game developer who created the Angrybirds video franchise. Previously Tirse worked as Senior Manager Panregional Advertising A&E Television.

Ezequiel Fonseca -Viacom International Media Networks The Americas has named Ezequiel Fonseca Zas as senior director of digital media. He will be responsible for overseeing the production and creative strategy of platforms and digital initiatives of all brands in Latin America: MTV, Nickelodeon, Nick Jr., Comedy Central and Vh1. Fonseca Zas will be based in Argentina and will report to René Rodriguez, digital media VP for the Americas.

Pedro Cappeletti -Pedro Cappeletti has left its position at Grey Brasil to found a new agency in the country. He will be replaced by a team of creative directors: Mariangela Silvani, Daniel Pérez Pallares and Sergio Fonseca.


Geometry - Ecuador -Geometry Global Ecuador has announced Fernando “Chapa” Achával as its new general manager and executive creative director. Achával has worked with clients like BAT, Kimberly Clark, SCJohnson, Mondelez, Wendys, Santander Río, Unilever, CCU, La Virginia, La Paulina, Toyota, etc.

Maurma_Viviana Y Aguiar_Rodolpho -WMcCann Río de Janeiro has appointed Viviana Maurman as its new media director. She has worked with Bradesco, Brasil Telecom, P&G, Roche, Mastercard, Colgate, Unilever, Bimbo and HSBC. The agency also appointed Rodolpho Aguiar as its new media director for L’Oreal.

Lola -The agency Lola has announced that it will open two new offices in Barcelona and Lisboa. Joao Alvim will lead the agency in Lisboa and Daniele Cicini will be in charge of the accounts in Barcelona (and national accounts). Also, Clark Steele, global business director will be responsible for the SEAT account.