Ezequiel Arslanian


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descargaTurner International has appointed Whit Richardson as its new president for the Latin American region. Prior to this position, Richardson was executive vice president of distribution for Turner Latin America. He will report to Turner International president Gerhard Zeiler. He will oversee the broadcaster’s portfolio of brands, distribution, ad sales and licensing in Latin America, Turner’s largest international division. Richardson joined Turner in 1994.




2411e41Miami-based multicultural creative agency Alma promoted Jorge Murillo to a role as vice president, executive creative director. In the new role he will lead Alma’s McDonald’s account and co-create with We Are Unlimited.Murillo formerly served as senior creative director and helped the agency bring in nine new accounts over the past two years. He joined Alma back in November of 2008.




descarga-3After 20 years leading Discovery Networks Latin America / US Hispanic advertising sales, Iván Bargueiras will no longer be part of the company. The executive will leave the company at the end of the first quarter of this year.







aaeaaqaaaaaaaadtaaaajgrkyzu5zjhiltfkndgtndyxzs1hnzyzlwqznme4mjy1ytu4mwaaeaaqaaaaaaaalpaaaajdvimge2n2vilta3ndatndvkyy05zjawlwqyytq5mwywzdy2ngMcCann Buenos Aires has just formed an integrated female leadership team. The agency has promoted Agustina Siri and Belén Calzone to creative directors.





aaeaaqaaaaaaaalzaaaajgi5mtyzywu3lwezytetndu0ns1iy2ezltyzotrmndmwmtrjmgIn addition, the agency has incorporated Carolina Bruzzone as new director of strategy.







398f68fAccenture announced the appointment of Ezequiel Arslanian as managing director for Hispanic South America of Accenture Interactive, the company’s digital marketing agency. In this new position, Arslanian will be in charge of developing and positioning the brand in the local market, as well as throughout the Hispanic South American region, and will lead a digital advisory team integrated by Alejandro Gowland, Santiago Greco, Romina Rodríguez And Martín Andrés.



aaeaaqaaaaaaaahfaaaajdq5zwq1ztiyltiymgitndaxny1hztvmltm4yjixmza0ywy3zgBrazilian agency SalveTribal Worldwide, born out of the merger between LDC and Salve, of the ABC Group and Omnicom Group, appointed James Scavone as the new Chief Creative Officer.




juror_detail_cassio_moron_883Cassio Moron will be the other Creative Director working along Fabio Saboya.






ricardoRicardo Schreiner is the new Chief Experience Officer of SalveTribal Worldwide.







renatoRenato Fernandez has been promoted to Chief Creative Officer at TBWA Chiat Day. The Brazilian executive will replace Brent Anderson, who took over as Chief Creative Officer of TBWA Media Arts Lab. Renato Fernandez joined the agency in 2011.




aaeaaqaaaaaaaaeoaaaajgnhnwizyzeyltyzztutngi0zs04nzrjlwu0ywy3mmi0nmi1oaA10 Networks has appointed Simitrio Rangel as Regional Sales Manager for Mexico, from where it will continue the expansion and growth strategy of the company.





aaeaaqaaaaaaaaveaaaajduzowu5m2nhltu0nmqtndi4zs04otqyltnimme0oti0njnlygMariana Giacumbo is the new Manager of External Communications at Cablevision Argentina. In this position, she will be in charge of press relationship, institutional communication and CSR strategy and sustainability. Prior to joining Cablevisión, she held various positions at large companies such as Banco Macro, Gas Natural and Argencard / Mastercard.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Larissa Zagustin – Viacom International Media Networks ::: Maximo Lorenzo – Pablo Sanchez Rubio – Montserrat Villafañe Molina – Grey Argentina  :::  Ezequiel Arslanian – Ogilvy & Mather Argentina ::: Gaston Gándara – Hugo Coletti – ADN Comunicación :::  Leandro Santoro – Rekket Digital Hub :::

unnamedViacom International Media Networks has announced the appointment of Larissa Zagustin as Senior Vice President and General Counsel for the company’s brands and businesses in Latin America (including Brazil), Canada and the US Hispanic market (Tr3s). Based in Miami, Zagustin will report to Scott McBride EVP & COO of VIMN The Americas and to Roger James, General Counsel for VIMN. As SVP and General Counsel, Zagustin will be responsible for mergers and acquisitions, media distribution, financial transactions, intellectual property licensing, sponsorships, and general commercial and regulatory matters across global anchor brands MTV, Nickelodeon, Comedy Central and Paramount Channel in Latin America, as well as Tr3s in the US. In addition, she will be leading the Business and Legal Affairs teams in the region.Prior to this role, Zagustin was Deputy General Counsel, Vice President – International Business and Legal Affairs for Viacom International. Zagustin joined VIMN in 2003, as Corporate Counsel for MTV Networks Latin America. Zagustin holds a Juris Doctorate from Nova Southeastern University.

DMedvedocky MLorenzo PSanchez_GreyArgentina_WEB
Medvedocky, Lorenzo and Sanchez Rubio

Grey Argentina is strengthening its management team with the addition of Maximo Lorenzo as CEO, a new position within its leadership structure.




MLorenzo_CEO_GreyArgentina_WEBMaximo Lorenzo began his advertising career in JWT in 1989 , McCann and Grey Argentina. In 1995, he began working on the client’s side handling Gillette Argentina. Later, he joined McDonald’s. Since 2007, Lorenzo has held management positions at regional level in companies such as Creata Latin America and The Marketing Store Worldwide, based in Argentina.

PSanchez_COO_CFO_GreyArgentina_WEBIn addition, Pablo Sanchez Rubio, current CFO of the agency as COO, will be promoted to a new position. Pablo Sanchez Rubio has worked in advertising for the past 20 years, starting his career at IPG handling both Momentum and MRM business. In his 12 years at Grey, Sanchez Rubio has served in key roles such as supervisor of Grey Argentina and Latin America; and since 2010 as Chief Financial Officer of Grey Chile and Argentina.

Diego Medvedocky, recently promoted to Vice President and Executive Creative Director, will be part along with Lorenzo (CEO) and Sanchez Rubio (CFO / COO) of a strong management team committed to the development and growth of Grey Argentina.

Montserrat-Villafane-MolinaMontserrat Villafañe Molina, CEO since 2011, has decided to leave the agency.



ezequiel-arslanian-Ezequiel Arslanian was promoted to CEO of Ogilvy & Mather Argentina, agency to which he joined in April as leader of Neo @ Ogilvy and OgilvyOne, after working at JWT for two years.In this new role, he will be responsible for leading the operation of Ogilvy & Mather, which comprises OgilvyAdvertising and OgilvyOne-, expand strategic business vision, identify new business opportunities and enhance the growth of existing customers.

adn-comunicacion-As part of ADN Comunicación 2015 action plan, Gustavo Anderson along with his partner and CEO, Gonzalo Gugliottella, have introduced Gaston Gándara and Hugo Coletti as the firm’s new DGC.


24ad775Leandro Santoro is the new Sales Director at Rekket Digital Hub, based in Buenos Aires, Argentina.