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We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Meltwater has announced it is opening up its AI platform, Fairhair.ai, to give developers and data scientists the tools to: connect and organize internal and external data by a knowledge graph; access pre-trained, configurable AI models; and create real-time insights to make forward-looking, data-driven decisions. According to Meltwater, Fairhair.ai makes it easier for businesses to gain a real-time pulse on everything from market research to risk management.

Equity investor Beringea sees a bright future for Popular Pays model of helping brands create content for social media. Beringea will invest US $5.5M investment in the Popular Plays platform that provides workflow management tools and integration with a community of content creators.

Consumers are snapping up smart speakers in the US faster than any other device since the smartphone, according to new research by eMarketer. Sales of smart speakers in the US are projected to increase by 47.9 percent between 2016 and 2020—from 16 million to 76.5 million units, eMarketer says.

Investors have ponied up US $20M in additional funds for Eyeview, the video technology company that personalizes video ads for TV, desktop, mobile and Facebook. Top brands using Eyeview’s technology-driven platform for creating one-to-one videos include Lowe’s, Walgreens, Honda, BMW and Uber.

Owners of so-called “smart TVs” connected to the internet are eight percent more likely to view a view an ad to its finish (38 percent), compared to mobile users (30 percent), according to a new report by Extreme Reach. The report looked at billions of video ad impressions in the second quarter of this year across multiple devices. The Video Completion Rate for desktop, mobile (smartphones) and tablets, all increased.

Initial success has propelled Pandora to expand its programmatic ad-buying service on its music platform. The platform is powered by AdsWizz which Pandora acquired this year. According to DMNews, 92 percent of Pandora’s audience is ad-supported, vs. 56 percent for Spotify.

A survey of 433 decision-makers in Europe and the US by Forrester Consulting showed that almost half plan to make major AI spends within the next year. eMarketer reports a YouAppi survey of 425 digital marketers globally found 36 percent reporting AI investments this year.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Unilever’s Keith Weed has been named president by The Advertising Association. Weed has spent most of his career at Unilever, first joining in 1983, and holding roles including marketing director and UK chairman.

 

 

 

 

Ewen Sturgeon has resigned as chief operating officer at Publicis.Sapient International to pursue opportunities outside the marketing industry after 26 years of agency life.

 

 

 

 

 

Facebook has named Mark D’Arcy as vice president of global business marketing and chief creative officer. In this role, he will oversee all marketing functions for the global business marketing organization.

 

 

 

 

Advertising industry veteran Bunker Sessions has been hired by Extreme Reach as vice president of Sell-Side Solutions. Sessions will be spearheading the development and deployment of Extreme Reach’s new sell-side solutions, addressing the creative sourcing needs of programmers and publishers.

 

 

 

 

Republica announced the promotion of Melissa Richter Bartolini to senior vice president and chief strategy officer. Before Republica, Bartolini worked at Razorfish and McCann Worldgroup.

 

 

 

 

 

Anheuser Busch In-Bev has appointed Pedro Earp as their new global CMO. Earp will now not only be the company’s global CMO but he will also be ZX Ventures officer.

 

 

 

 

 

Katharine Newby-Grant has been promoted to marketing director by Procter & Gamble. She will now oversee marketing for P&G in Northern Europe. Katharine joined the company in 2000.

 

 

 

 

Michael Murray has joined Wunderman as president and chief product officer. His mission will be to drive Wunderman’s data strategy. Murray comes from ItemMaster where he served as chief executive.

 

 

 

 

 

Mitú has laid off their CEO Herb Scannell, a television industry veteran who once ran Nickelodeon and BBC Worldwide North America, as well as Mitú president and co-founder, Beatriz Acevedo.

 

 

 

 

 

 

Tonia O’Connor has resigned as chief revenue officer for Univision. O’Connor joined Univision in January 2008 and she had spent 13 years at Gemstar-TV Guide before joining Univision.

 

 

 

 

 

What: Video ad delivery firm Extreme Reach has completed the acquisition of Talent Partners, provider of business affairs solutions for advertisers and agencies, from The Carlyle Group and other minority shareholders.Financial terms of the transaction were not disclosed.
Why it matters: The equity and debt deal will help position Extreme Reach to assist advertisers with the behind-the-camera aspects of their campaigns across both television and digital video.

VSlJ-10v_400x400Extreme Reach, a Video ad delivery firm, has completed the acquisition of Talent Partners from The Carlyle Group and other minority shareholders. The Carlyle Equity Opportunity Fund will retain an ownership position in the combined company. Financial terms of the transaction were not disclosed.

The deal will help Extreme Reach positioning to assist advertisers with the behind-the-camera aspects of their campaigns across both television and digital video, according to Chief Executive Officer John Roland.Extreme Reach, whose technology helps marketers and ad agencies place and track their ads on television and across the Web, is hoping the acquisition will help connect the two worlds that Mr. Roland says currently operate as silos.

Extreme Reach provides an enterprise-class, cloud-based video platform that enables a single workflow and unified measurement for TV and digital video advertising, including fully integrated talent and rights management capabilities that automate processes and solve compliance issues for video advertising across every screen.

Talent Partners, for decades, has been the leading provider of business affairs solutions for advertisers and agencies, including the management of talent contracts and payment and the handling of rights and royalties for commercials across TV and digital video advertising. In 2014 Talent Partners served more than 750 agencies and production company clients worldwide, representing more than 1,500 brands, and made payments to more than 75,000 actors and other commercial talent totaling more than US$1 billion in transactions. Talent Partners operates offices in five markets across North America and the United Kingdom, with 250+ employees and US$60 million in 2014 revenue. Its offices and personnel will be immediately integrated into Extreme Reach. With this acquisition, Extreme Reach now has 1,000 employees.

Digital video is one of the fastest growing advertising formats and as video media and audiences have become more and more fragmented, critical talent and rights processes have broken down, leading to inefficiencies and significant unexpected costs

Today, digital video is one of the fastest growing advertising formats. And as video media and audiences have become more and more fragmented, critical talent and rights processes have broken down, leading to inefficiencies and significant unexpected costs. Specifically, when utilizing TV ads in the digital environment, advertisers need to ensure that the contracts established with featured talent such as actors, announcers and music licensors include Internet use permissions. Otherwise, unexpected contract costs and penalties can ensue.

Tim Hale, Chief Talent Officer at Extreme Reach noted, “In the digital video advertising realm, more than a third of all ads do not follow legal contracts for talent and rights. This could lead to millions of dollars in unexpected costs across the industry. By acquiring Talent Partners, we have a unique opportunity to move the industry forward. Our leading talent and rights solution is fully integrated with our TV and digital video advertising platform, and each step in the advertising process is seamlessly connected to the next.”

In announcing the acquisition, John Roland, CEO of Extreme Reach, added, “TV commercials are being shown across every screen and device. In fact, nearly 90% of the video ads used in digital video advertising campaigns are commercials that were created for TV, which has increased the complexity of talent rights management. By adding Talent Partners’ scale to our video platform, nearly all of the Ad Age 100 largest advertisers will benefit from our state-of-the-art ad technology.”

Nils Larsen, Senior Operating Advisor for the Carlyle Equity Opportunity Fund, who has been involved with Carlyle’s investment in Talent Partners since its acquisition in 2014, will be on the board of Extreme Reach. The acquisition was financed by a combination of equity and debt financing. Rockdale Partners acted as the exclusive financial advisor and Pierce Atwood LLP acted as legal advisor to Extreme Reach in the transaction. Goodwin Procter LLP acted as legal advisor to Talent Partners. J.P. Morgan and SunTrust Robinson Humphrey acted as joint lead arrangers for the debt facility.

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What: Video platform Extreme Reach has acquired BrandAds, a video ad digital company for an undisclosed amount of money.
Why it matters: The acquisition will offer Extreme Reach advertising clients with video ad measurement solution with fraud detection, audience measurement, brand safety, effectiveness research and social monitoring all in one platform.

errExtreme Reach, the video platform for integrated TV, digital and mobile video advertising, has bought video ad intelligence company BrandAds based in Emeryville, Calif. The company had already invested US $485 million when it bought DG’s (now Sizmek) TV ads business,which expanded significantly its market share on the TV side.

This acquisition provides advertising clients with an advanced, real-time video ad measurement solution with fraud detection, audience measurement, brand safety, effectiveness research and social monitoring all in one platform, according to a press release on globenewswire.

jrExtreme Reach´s CEO, John Roland (photo) , said all 12 BrandAds employees will remain with the acquiring company.

BrandAds rolled out in April, an updated version of its ad server called BrandAds Bridge 2.0.This version includes measurement at the domain and placement level and allows brand marketers to track metrics around traffic quality, video player size and viewable impressions. BrandAds Bridge is designed to help solve the problem of pre-roll impressions, running in-banner, below the fold or auto-start.

Now Extreme Reach would also have to integrate BrandAds capabilities into the Cross-Media Reporting Suite, a platform Extreme Reach launched last March,so as to provide standard means of measurement for campaigns cross-screen.

“That way, if Coca-Cola is airing a commercial during prime time, for example, we’re able to detect the occurrences of when commercials are airing.We can detect that [a certain audience at prime time is] 600,000 people so we’ll know how many impressions it got on the TV side… and then determine how the media spend is being spread across screens on the digital side,” Roland claimed.

Of the approximately US $250 million in revenue Extreme Reach generates a year, 30% of its business is direct from brands while 70% is agency-derived. The company currently serves 9,000 advertisers and agencies, according to Roland .

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What: Video platform Extreme Reach has acquired BrandAds, a video ad digital company for an undisclosed amount of money.
Why it matters: The acquisition will offer Extreme Reach advertising clients with video ad measurement solution with fraud detection, audience measurement, brand safety, effectiveness research and social monitoring all in one platform.

errExtreme Reach, the video platform for integrated TV, digital and mobile video advertising, has bought video ad intelligence company BrandAds based in Emeryville, Calif. The company had already invested US $485 million when it bought DG’s (now Sizmek) TV ads business,which expanded significantly its market share on the TV side.

This acquisition provides advertising clients with an advanced, real-time video ad measurement solution with fraud detection, audience measurement, brand safety, effectiveness research and social monitoring all in one platform, according to a press release on globenewswire.

jrExtreme Reach´s CEO, John Roland (photo) , said all 12 BrandAds employees will remain with the acquiring company.

BrandAds rolled out in April, an updated version of its ad server called BrandAds Bridge 2.0.This version includes measurement at the domain and placement level and allows brand marketers to track metrics around traffic quality, video player size and viewable impressions. BrandAds Bridge is designed to help solve the problem of pre-roll impressions, running in-banner, below the fold or auto-start.

Now Extreme Reach would also have to integrate BrandAds capabilities into the Cross-Media Reporting Suite, a platform Extreme Reach launched last March,so as to provide standard means of measurement for campaigns cross-screen.

“That way, if Coca-Cola is airing a commercial during prime time, for example, we’re able to detect the occurrences of when commercials are airing.We can detect that [a certain audience at prime time is] 600,000 people so we’ll know how many impressions it got on the TV side… and then determine how the media spend is being spread across screens on the digital side,” Roland claimed.

Of the approximately US $250 million in revenue Extreme Reach generates a year, 30% of its business is direct from brands while 70% is agency-derived. The company currently serves 9,000 advertisers and agencies, according to Roland .