Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Experiential Marketing

Coca-Cola NASCAR

How Mexican NASCAR Driver Daniel Suarez Inspires Hispanic Sports Fans

Coca-Cola Racing’s Daniel Suarez is the sole Mexican-born driver currently on the NASCAR Cup Series circuit. He is the face of and focal point of an industry-wide initiative that began in 2019, Daniel’s Amigos, to drive awareness and grow the Hispanic and Latino fan base in the sport of NASCAR. Portada talked to Suarez about how he reaches out to the Hispanic sports fan.