Premier Padel: Inside the Strategy Powering Miami P1’s U.S. Breakthrough
Premier Padel accelerates U.S. growth through Miami P1, blending sport, lifestyle marketing, and global strategy to build lasting audience engagement.
Premier Padel accelerates U.S. growth through Miami P1, blending sport, lifestyle marketing, and global strategy to build lasting audience engagement.
Did you ever wonder about the logistical and event management challenges of industry events like Advertising Week, where tens of thousands of delegates participate in a myriad of simultaneous tracks and a wide array of entertainment and networking functions? No one is better suited to answer your questions than Doug Rowell, President & Co-Founder of Advertising Week Latin America.
Clutch’s latest data shows transparency and trust now define brand experience and consumer loyalty, reshaping how brands earn lasting relationships.
The U.S. conference market is booming, driven by live experiences, tech innovation, and corporate demand, reaching US $$670 billion by 2033.
Claudia Contreras, CMO of PPG Comex, talks about disruption, color innovation, and marketing strategies in the digital era.
Restaurant loyalty is under pressure as 33% of U.S. diners switched favorite restaurants due to food quality and value concerns.
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.
Great experiential marketing examples are based on deep consumer insights, flawless activations, appropriate amplification as well as relevant measurement. Portada interviewed Roberto Ramirez Laverde, Global Senior Vice President of BACARDÍ Rum, who recently launched the BACARDÍ x Stadium Goods SNEAK3ASY campaign.
“At Diageo brands lead with culture,” Jennifer Yu, Vice President, Brands in Culture North America, tells Portada. Yu provides insights on how she does cultural marketing at the the world’s largest producer of spirits and beers,
Coca-Cola Racing’s Daniel Suarez is the sole Mexican-born driver currently on the NASCAR Cup Series circuit. He is the face of and focal point of an industry-wide initiative that began in 2019, Daniel’s Amigos, to drive awareness and grow the Hispanic and Latino fan base in the sport of NASCAR. Portada talked to Suarez about how he reaches out to the Hispanic sports fan.
A question that is keeping experiential marketers up at night is what form events and experiential marketing will have once the world returns to normal. Michael Goldstein, VP and Head of Sponsorships North America, Mastercard and Michael Tasevski, VP, Global Sponsorship at Scotiabank and other brand marketers provide their points of view. KPIs to measure virtual events success and more