Posts Tagged ‘events’

events

PortadaLat Videos!

A Personalized Future – Adam Singolda, Taboola’s Founder/CEO, at #PortadaLat: The 3 V’s of Big Data -GroupM’s Mebrulin Francisco at #PortadaLat 2016: Carlos Orta, Vice President of Corporate Affairs, Carnival Corporation & plc Adriana Grineberg, Head of Operations at Facebook Miami Guillermo Morrone, MasterCard’s Vice President, Head of Global Content Strategy #PortadaLat Awards Winners!


#Portada15: Day 2 – All the pics & videos!

The 9th Annual Hispanic Advertising & Media Conference took place on September 17 at the Yotel New York.We would like to thank you all for being part of the event one more time.Here are all the pics from day 2:   The 10th Annual Hispanic Advertising and Media Conference will take place on Sept. 21 and 22, […]


Latina Bets on Beauty and Wellness Mega Event

What: Latina Media Ventures announced that it will host a Hispanic-focused beauty, hair and wellness expo this July at the Meadowlands in NJ to celebrate the specific beauty needs of Hispanic and African American women, who make up the largest consumer market for beauty products. Latina expects to get at least 10,000 attendees throughout the weekend. Confirmed sponsors to […]


#Portadalat: We Have Just Revealed the Theme of Latin American Advertising and Media Summit!

Find out at the 2015 LatAm Summit (#PortadaLat) where the leading and brightest players in the Latin American marketing, media and content world will explore how brands can overturn conventions and shake up the Latin marketplace. “Building Brand Leadership in a Disruptive World” will be the overall theme of Portada’s upcoming 7th Annual Latin American […]


#Portadalat: We Just Revealed the Theme of the Latin American Advertising and Media Summit!

Find out at the 2015 LatAm Summit (#PortadaLat) where the leading and brightest players in the Latin American marketing, media and content world will explore how brands can overturn conventions and shake up the Latin marketplace. “Building Brand Leadership in a Disruptive World” will be the overall theme of Portada’s upcoming 7th Annual Latin American […]


MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.