eSports in Latin America is Far From Being a Sport in Brands’ Minds
While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.
While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
YouTube has more viewers, but Twitch generates better profits.
Minute Media announces the launch of its newest brand, esports platform DBLTAP.
Which gaming sites do US Hispanics prefer? What is most important to them? How are users spread out within this category? Read on for the answers to these questions, drawn from comScore’s March 2017 ranking.
NBC Sports Group announced today that it will host 2 versus 2 Rocket League Tournament, a new esports tournament, this summer.
Portada talked to Alban Dechelotte, Senior Entertainment Marketing Manager at The Coca-Cola Company, about why brands should start investing in eSports.
Andres Polo, VP Digital Marketing at Visa for Latin America is the latest prominent addition to our June 7-8 PortadaLat agenda. Polo will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.
Miami is getting its feet wet into this multibillion-dollar industry, with a new eSport team.
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team…. “Hot” Content Distribution and Monetization Play Switzerland-based marketing