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ESPN

Copa America Ad Sales according to ESPN, Facebook and Futbol Sites

Copa America, taking place in Chile right now with the participation of soccer giants Brazil, Argentina, Uruguay and Mexico is the main international soccer event being played in the Americas this year. We asked several executives at mostly panregional media properties how they have been selling advertising into Copa America.

Soccer

Upfronts: The latest Sports Offerings from ESPN, impreMedia, Univision, BeInSports, Telemundo…

As the ultimate reality TV, sports is the one place where advertisers and agencies are confident that consumers will watch their commercials without skipping or time-shifting, although Steve Mandala EVP Advertising Sales at Univision said at the Upfronts that Univision is unaffected by fragmentation. Let’s take a look at what the networks boasted in terms of Sports content offerings at last week’s Upfronts in New York City.

ESPN & NBA Ink Nine-Year Agreement for Enhanced Multiplatform Rights

ESPN has reached a nine-year, multiplatform agreement with the National Basketball Association, beginning with the 2016-17 season, which will significantly enhance the company’s NBA rights and content offerings.The agreement will be effective through 2024-25, substantially increasing ESPN’s television, digital, highlights, data, audio and International NBA rights.

#Portadalat Tidbits: ESPN, Estee Lauder, Mexican VCs, “El Presidente” and more…

Last Tuesday and Wednesday hundreds of marketing and media executives convened in Miami for #Portadalat. The Latin Online Video Forum and the Sixth Annual Latam Advertising and Media Summit. Below some highlights and intelligence obtained from a star roster of speakers and participants. #Portadalat 2015 will take place on June 4 and 5 2015  in Miami.

Comscore expands Cross-Platform Measurement Service in partnership with CIMM

ComScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as opening participation from CIMM member companies in addition to non-CIMM members.